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Inclusive Design Thinking: IxDD 2018

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Keynote presentation for AIGA Upstate New York's Interaction Design Day event in Troy, NY.

Published in: Design
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Inclusive Design Thinking: IxDD 2018

  1. 1. #ixdd
  2. 2. #ixdd @aigaupstatenewyork @AIGAUPSTNY @adobe @ixda
  3. 3. #ixdd Becca Kennedy Human Factors Psychologist UX Researcher UX Designer
  4. 4. Inclusive Design Thinking Becca Kennedy, PhD
  5. 5. Hello!
  6. 6. Definitions Accessibility is designing products that are usable by people with disabilities.
  7. 7. Accessibility (It’s the law.) Americans with Disabilities Act – 1990 Web Content Accessibility Guidelines (WCAG) –1999
  8. 8. But accessibility is just the beginning.
  9. 9. Definitions Accessibility is designing products that are usable by people with disabilities. Inclusive design is designing products that are usable for as many people as possible.
  10. 10. Diversity Examples • Race • Ethnicity • Age • Gender • Gender identity • Socioeconomic status • Sexual Orientation • Physical Abilities • Physical Appearance • Handedness • Cognitive Abilities • Visual Abilities • Neurodiversity • Size • Marital status • Family background • Religious beliefs • Education
  11. 11. Product design should not systematically exclude people.
  12. 12. Create experiences that are as equal as possible.
  13. 13. …when you know technology was build by men…
  14. 14. How might user experiences for ancestry websites differ?
  15. 15. Representation matters.
  16. 16. Which of these is more inclusive?
  17. 17. Design for extremes.
  18. 18. Why care about “edge cases”? Example: If you organize website content clearly for a screen reader, you also help people who: …have cognitive disabilities …are in a hurry …are distracted ….don’t speak your language well
  19. 19. Take it from ergonomics!
  20. 20. Do your research.
  21. 21. Question Assumptions Have you made assumptions based on only yourself? Or only your team members’ experiences? How diverse is your team?
  22. 22. User Research Talk to as many people as possible. Show your work to diverse users. Collect data about whether there are patterns in usability or user experience problems.
  23. 23. Fight Bias We are human and we have natural biases, so we will never be perfect at inclusivity. But we can continue listening and learning.
  24. 24. Thank you! @becca_kennedy

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