GameTime - Tampa was underperforming.
Profits were low, due to lack of local awareness.
customers didn’t know GameTime existed in Tampa.
my boss calls me into his office….
It went a little something like this...
Boss: Dan, we have a problem.
People aren’t visiting GameTime
Tampa. We need to fix this.
Me: Agreed. I have some ideas, but
did you have something specific in
Boss: Yes. We need to raise
awareness in the area; let people
know GameTime exists. Let’s
promote a one-day offer. I want it
to more than double visits.
Me: I’m on it, sir. Can I pull a couple
people off their current projects to
help me with this?
Boss: No. I need you to handle
this independently. Whatever
needs to get done, I need you to
manage it. You have two months.
Me: No problem, sir. Let me get
What is the most powerful word in the
According to a study conducted by Dan Ariely,
which was featured in his book
“Everybody loves free.”
When asked to pick between 2 pieces of chocolate, based on price -
a Hershey’s Kiss (“cheap”) and a Lindt Truffle (“fancy”) -
test subjects had the following results:
Cost to Acquire
Selection % by Subjects
Offer free video game play,
for one day only.
This day of free video game play will take place on the
Saturday, Nov. 30, 2013.
Also known as Small Business Saturday.
One day after Black Friday.
Two days after Thanksgiving.
Thanksgiving is about giving thanks.
Black Friday is about spending money.
GameTime will give thanks to customers,
and not ask them to spend any money.
On November 30, 2013, GameTime - Tampa acquired the highest number of in-store
visits in its history.
There was a line of 100 people waiting to enter, one hour before doors opened.
Food and drink sales on that day were the single highest total for the year.
GameTime - Tampa’s Facebook page grew by 25% in the quarter following the event.
Email/Newsletter sign ups increased by 10% in one day.
Party bookings matched, in 1 day, what on average took 1 month to acquire.
The 2013 fourth quarter, and 2014 first quarter, were both the best performing quarters
of their respective years; in terms of overall attendance and total game play.