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Pay per click online advertising campaigns AdWords & Facebook

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Waldorf school needed Google AdWords campaigns developed, to gain website traffic, promote events, encourage users to call and increase awareness of Philadelphia private school.

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Pay per click online advertising campaigns AdWords & Facebook

  1. 1. Kimberton Waldorf School Advertising Report April Open House Campaign Google AdWords & Facebook Advertising Feb. 12 – April 17, 2016
  2. 2. Google AdWords April Open House Campaign Feb. 12 – April 17, 2016
  3. 3. April Open House Google AdWords Campaign
  4. 4. April Open House Google AdWords Campaign *A small sample of all ads used during campaign.
  5. 5. April Open House Google AdWords Campaign *A small sample of all keywords used during campaign.
  6. 6. Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Clicks 7 129 156 128 98 99 95 79 76 133 0 20 40 60 80 100 120 140 160 180 Clicks Clicks to Website Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Cost $4.76 $120.56 $199.12 $191.13 $178.17 $185.81 $187.60 $173.75 $118.86 $204.60 $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 Cost Total Advertising Cost AdWords Campaign Performance
  7. 7. Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Impressions 483 16351 30981 15294 4097 3340 3590 2461 2028 3435 0 5000 10000 15000 20000 25000 30000 35000 Impressions Ad Impressions Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 CTR 1.45% 0.79% 0.50% 0.84% 2.39% 2.96% 2.65% 3.21% 3.75% 3.87% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% CTR Average Click-Through Rate AdWords Campaign Performance
  8. 8. AdWords Campaign Performance Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Bounce Rate 57.14% 75.57% 80.46% 66.90% 71.00% 58.33% 53.76% 52.70% 44.44% 57.66% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% BounceRate Average Bounce Rate on Landing Page Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 % New 100.00% 83.97% 85.63% 70.34% 79.00% 65.74% 75.27% 75.68% 67.90% 65.69% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% %NewSessions % New Sessions (Site Vists by New Uses)
  9. 9. AdWords Campaign Performance Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Pages/Session 2.29 1.81 1.59 2.17 2.22 2.59 2.81 2.47 2.75 2.59 0 0.5 1 1.5 2 2.5 3 Avg.Pages/Session Average Pages/Session (Pages/Site Visit) Week of 2/08/16 Week of 2/15/16 Week of 2/22/16 Week of 2/29/16 Week of 3/07/16 Week of 3/14/16 Week of 3/21/26 Week of 3/28/16 Week of 4/04/16 Week of 4/11/16 Seconds 171 47 38 78 70 86 88 59 73 99 0 20 40 60 80 100 120 140 160 180 Avg.SessionDuration Average Session Duration (in Seconds)
  10. 10. Facebook Advertising April Open House Campaign Mar. 21 – April 17, 2016
  11. 11. April Open House Facebook Advertising Campaign
  12. 12. April Open House Facebook Advertising Campaign
  13. 13. April Open House Facebook Advertising Campaign
  14. 14. Facebook Advertising Campaign Performance 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 Engagements 91 70 101 82 0 20 40 60 80 100 120 Engagements Engagements (Clicks, Likes, Shares, Comments) 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 Reach 8587 6275 5206 5238 Impressions 11428 7828 7120 6633 0 2000 4000 6000 8000 10000 12000 Reach&Impressions Reach & Impressions (Users Shown Ad & Times Ad Shown)
  15. 15. Facebook Advertising Campaign Performance 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 CTR (All) 1.13% 1.39% 1.90% 2.16% CTR (Link) 0.80% 0.89% 1.42% 1.24% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% CTR Average Click-Through Rate 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 Clicks (All) 129 109 135 143 Clicks (Link) 91 70 101 82 0 20 40 60 80 100 120 140 160 Clicks Total Clicks Obtained
  16. 16. Facebook Advertising Campaign Performance 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 Cost $32.61 $34.91 $34.66 $32.47 $31.00 $31.50 $32.00 $32.50 $33.00 $33.50 $34.00 $34.50 $35.00 $35.50 Cost Total Cost for Campaign 3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16 CPC (All) $0.25 $0.32 $0.26 $0.23 CPC (Link) $0.36 $0.50 $0.34 $0.40 $0.00 $0.10 $0.20 $0.30 $0.40 $0.50 $0.60 CPC Average Cost Per Click
  17. 17. April Open House Advertising Campaign Key Performance Metrics 1,344 Total Clicks to Website from AdWords& Facebook 115,069 Total Ad Impressions on AdWords & Facebook $1,699.01 Total Cost for Open House Advertising Campaign

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