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Once upon a time, kantspelle marketing worked with GameTime, a chain of arcades across Florida. GameTime needed a YouTube page, QUICKLY!! But they had no videos - none! So here's the story of what kantspelle marketing did.

Published in: Marketing
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  1. 1. A Creative Content Marketing Strategy: Case Study
  2. 2. ● Budget ● Tools ● Time ● Help Need to market your business, but have no:
  3. 3. With a little creativity, and careful planning, an effective marketing is still achievable. Here was my challenge...
  4. 4. Background
  5. 5. Boss: We need a YouTube page. Me: We don’t have any videos. Boss: We need videos. Me: We don’t have a camera. Boss: We need a camera. Me: There’s no room in the budget. Boss: Just get it done. Me: Will do.
  6. 6. Problem
  7. 7. 1. The company’s YouTube page and website need video content. 2. There’s no budget to hire a professional. 3. There’s no budget to buy a camera, or video editing software. 4. The videos need to be created and posted, yesterday! 5. No team. No help. Just me.
  8. 8. Solution
  9. 9. 1. “There’s no video content available, but we have plenty of pictures and graphics.” 2. "I have experience writing marketing copy.” 3. "We have no video editing software, but I found” 4. "No time to waste, so I can complete the project at my desk, in one day.”
  10. 10. Results
  11. 11. GameTime Promotions
  12. 12. Date Night at GameTime
  13. 13. Win Big at GameTime
  14. 14. Sunday 4-Pack
  15. 15. Chow Down Game Up
  16. 16. Conclusion
  17. 17. Marketing often involves getting the most out of all available resources. Creativity, ingenuity and determination can solve any marketing problem.
  18. 18. Images provided by Thank You!