IntroductionBands that are starting out usually use Myspace, Facebook Twitter, YouTube & sometimes if they have enough money they have a personal website.In this presentation there are examples of what each social networking website is and how it is used when it comes to promoting artists.
Myspace Myspace profiles for musicians in the websites Myspace Music section differ from normal profiles in allowing artists to upload their entire discographies consisting of MP3 songs. The uploader must have rights to use the songs (e.g. their own work, permission granted, etc.). Unsigned musicians can use Myspace to post and sell music using SNOCAP, which has proven popular among Myspace users. Shortly after Myspace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, in 2005, they launched their own record label, MySpace Records, in an effort to discover unknown talent currently on MyspaceMusic.Regardless of the artist already being famous or still looking for a break into the industry, artists can upload their songs onto Myspace and have access to millions of people on a daily basis. Some well known singers such as Lily Allen and Sean Kingston gained fame through Myspace. The availability of music on this website continues to develop, largely driven by young talent. Over eight million artists have been discovered by Myspace and many more continue to be discovered daily. In late 2007, the site launched The Myspace Transmissions, a series of live-in-studio recordings by well-known artists.
Myspace Myspace, in 2008, redesigned its music page adding new features for all musicians. These new features include the users ability to create playlists, resembling the functions of Last.fm and other social music websites, along with the popular ProjectPlaylist that is popular on profiles. The new music features also archive songs from many popular artists, resembling the services of iTunes and Napster. In March 2010, listening to the full song in the search results has been disable and had been replaced by 30 second samples. Myspace music also suggests songs based on the songs you are currently listening to or the songs you had added to the playlist, making it as a music discovery tool.
Facebook Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get
Twitter Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets". Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as "the SMS of the Internet.” Twitter Inc., the company that operates the service and associated website, is based in San Francisco, with additional servers and offices in San Antonio, Boston, and New York City. Twitters origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Dorsey introduced the idea of an individual using an SMS service to communicate with a small group. The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by Flickr and the five-character length of American SMS short codes.
YouTube YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older. In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and now operates as a subsidiary of Google.
Introduction I have decided to do my case study on the brand new band called Encore. They are three London lads who are very talented and have a free mixtape available for download on their official website at www.wantmoreencore.co.uk. Here is a cartoon representation (that I created myself) of Mark, Cairo and Pierre. The three band members of Encore.
Header including picture of band Band nameMyspace Artist quoteOther options including;videos photos, stream andfriends of the band. Artist Playlist
Features There are many features on the Myspace page which only bands/artists get on their special page, some of these are shown on this page. YouTube videosPlaylist of tracks Band & Record Label Information
Facebook I think that Facebook is brilliant way for artists to connect with their fans, see what they’re saying about them and also get comments on their Facebook wall about their past shows, latest news and lots more! Fans can post pictures of the band by posting it on the bands wall, where the band can see and comment on it. The artist can post pictures, videos, status’ and lots more with the added tabs that can be created and put under the profile picture (shown on next slide)
Picture of band Type of Facebook Shortcut to view Features Name of band page pictures band has postedTabs to go toother pages ieInfo, musicvideos, photos, fan area, freedownload, eventsand questions.Small‘About’paragraphabout theband Number of fans who ‘Like’ the Updates the band has posted, which fans fan page can comment on.
Twitter Twitter is a fantastic tool to get the word out about new artists, especially if they have just played a gig- They can tell everyone to go to Twitter to find more information about gigs or just if they want to talk to them! Encore have several Twitter pages. One which they all use (pictured on next slide) and they also each have an individual personal one so they can still tweet when they are not working or if they are doing something individually away from work. As a fan, you can tweet bands when they post on Twitter and if you’re lucky enough, you might get a reply. However big artists such as The Wanted, JLS etc don’t usually tweet back unless you are extra lucky.
Username of band Background Small ‘bio’ of Picture of band Name of picture of band band Features band Band website link Number of tweets, followe rs, following and number of times listed. Tweet history of bandAble to tweet the band
You Tube YouTube is a great way to advertise your band with their new tracks. It allows you to subscribe to the band and the videos you upload , contact the band by commenting on their pages and also watch all their videos they have ever posted. Justin Bieber was found on YouTube at the age of 14 with thanks to his mum posting videos of him to show their relatives that lived far away, however a recording company found the videos because he got thousands of views on them. He soon got signed and moved to LA.
Links to uploads Header of name of & playlists. Photo of band band with links toFeatures Facebook, Twitter&M yspace underneathPlaying of the latest video. Playlist of videos