1. Important Dates: Pralines by Jean
September 7th- Saints First Game
September 7th- National Grandparent’s
Day
October 14th- National Dessert Day
October 18th- National Sweetest Day
October 18th- National Chocolate
Cupcake Day
December 15th- National Cupcake Day

2. Facebook Ideas
• Picture models with umbrellas that match
their outfit.
• Offer recipe for praline sweet potato recipe
• Post other ways to eat pralines add pictures
and recipes:
– On top of ice cream
– Crumbled and baked over sweet potatoes
– In pie crusts
– baked into cookies

3. ITS HURRICANE SEASON
DON’T FORGET YOUR
UMBRELLA

4. IN STORE IDEAS
• Praline samples when you walk in the front
door
• Saints Countdown on Facebook and Twitter
page before game

5. Example Twitter/Facebook Post
• Don’t forget to send your grandparents something sweet on
National Grandparents Day! -- at Pralines by Jean
#eatdessertfirst
• Grandma always making you sweet treats! Time to return the
favor! – at Pralines by Jean #eatdessertfirst
• Looking for a Sugar Rush? National Dessert Day is October
14th #EatDessertFirst #ForgetDinner #SugarRush #excusetoeat
sweets

6. Social Media Campaign
• Everybody needs an excuse to fulfill their
sweet craving.
• Twitter hashtag #excusetoeatsweets
• Ask Twitter user which holidays they are