2010 Derby Dolls Partnership Opportunities

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The 2010 LA Derby Dolls season Partnership Opportunities

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2010 Derby Dolls Partnership Opportunities

  1. 1. L.A. Derby Doll 2010 Partnership Opportunities Outline of Partner Benefits
  2. 2. Roller Derby Revolution The L.A. Derby Dolls were formed in 2003 by two women who shared the unlikely dream of bringing banked track roller derby back to Los Angeles. In the years since, Ninburg and Templeton have worked tirelessly to resurrect an all-but-forgotten American sport, and re-conceptualize roller derby for a new generation of fans. Today, Roller Derby is the fastest growing sport in the U.S. among women. In 2009, there were more than 450 leagues nationwide, with the numbers growing daily… And none are as impactful as the L.A. DERBY DOLLS! The L.A. Derby Dolls are one of only 4 leagues nationwide who currently skate on a banked track. Banked Track Roller Derby creates an explosion of speed and style, with skaters propelling into one another like weapons of mass destruction. Why Roller Derby? 450 leagues worldwide, 17,000 registered participants Fastest growing women’s sport Fan Loyalty Impactful, relevant activations
  3. 3. L.A. Derby Dolls The L.A. Derby Dolls are Los Angeles’ original, women’s banked track roller derby league. Soaring on our 100 x 60 foot track, the Dolls are taking competitive women’s sports to thrilling new heights. Banked track roller derby is a full-contact sport played at breathtaking speeds. Unlike the roller derby of yesteryear, the L.A. Derby Dolls play a game that is raw and unscripted. This is the real deal, and the spectators know it. Every game is a sellout. Our fans' enthusiasm could give the Lakers a run for their money: When a jammer hits the back of the pack, the crowd roars. They holler, they chant, they stomp their feet against the metal bleachers. As Los Angeles Times reporter Scott Gold wrote after a recent derby bout, "It's so loud you can barely hear yourself drink.” In true DIY fashion, the L.A. Derby Dolls' track was designed and built by our skaters, friends and family. It is the fulfillment of a dream that required a considerable investment of time, money and willpower. The finished product - constructed of wood, steel and masonite, and held together by thousands of nuts and bolts - has become as much a part of our league as any skater.
  4. 4. L.A. Derby Dolls Founded in 2003 by artist friends Rebecca “Demolicious” Ninburg and Wendy “Thora Zeen” Templeton, with the vision that a banked track roller derby league by the skaters, for the skaters, would exist as an outlet for athleticism, empowerment and community for fearless, fun-seeking women. LADD is: A traveling League consisting of 5 home teams and 2 All Star teams Community and socially responsible Building future stars Aspirational – this is the “Big Show” Image Drivers Trend Leaders Leading the sport in Commercial Media Coverage An Event A BRAND!
  5. 5. L.A. Derby Dolls
  6. 6. L.A. Derby Dolls
  7. 7. “The Doll Factory” Our venue-The Doll Factory, is nestled in Historic Filipinotown, adjacent to Silver Lake, Echo Park and Downtown Los Angeles. This one-time ice cream factory now serves as L.A. Derby Dolls HQ: a place to practice, play and take care of business. Features: 55,000 square foot warehouse 1700 person event capacity VIP & General Admission Seating Tracks - Flat and Banked Party room – 125 person capacity Doll Mall Music stage Registered Filming Location
  8. 8. “The Doll Factory”
  9. 9. 2009 Year in Review At Home: L.A. Derby Dolls grew from 3 to 5 home season teams Hosted it’s second annual Jr. Derby Camp Awards: The Derby Dolls were honored as “Treasures of Los Angeles” by Los Angeles’ Central City Association Community: Joined efforts with St. Vincent Hospital to host a Women’s Health Fair Hosted a food drive for MEND Food Bank HRC Fundraiser and Special Guest Appearance at Annual Gala Participated in Mayor’s Day of Service and taught Children of the Night program how to skate Worked with the city’s Commission on the Status of Women to organize and host wellness clinic and Job Fair Held a Skate-A-Thon to raise funds for AIDS Project Los Angeles Played LA Fire Fighters in a charity Broomball challenge to benefit the LAFD Widows, Orphans and Disabled Firemen’s Fund Eric Garcetti:  "The Derby Dolls are revitalizing the sport of rollerderby... But the Dolls have done more than just bring this exciting sport to HiFi -- they have become active community partners participating in numerous community clean-ups and volunteer efforts to improve the quality of life in the neighborhood and in Los Angeles."
  10. 10. 2009 Year in Review Film, TV & Radio: “Oprah” – Featured the Derby Dolls teaching 4 women to skate and play roller derby “Whip It” – Drew Barrymore’s directorial debut written by LADD’s own Maggie Mayhem and featured 2 of our own skaters as Hurl Scouts. The Doll Factory hosted the “Whip It” press event and skaters were hired for promotional activities surrounding the movie in 3 cities. NBC’s “Kath & Kim”- venue and skaters integrated into storyline “Carson Daly”- LADD’s Iron Maiven guest appearance KTLA’s Gayle Anderson aka Strawberry Slamcakes at The Doll Factory “Good Morning America” ‘Roller Derby Saved My Life’ G4 – “Attack of the Show” KROQ – Dave, Mike and Mugs take on the Derby Dolls Fanboy Planet – Suzy Snakeyes on ‘Whip It’ Exminder.com – Varsity Brawler, Tough Cookies Bout Review LA Weekly Feature JACK-FM radio spots Ellen Page:  "Well, when I first came, my mind was just shattered. I couldn't believe this world with these amazing women. At first I was just thrilled and excited with the prospect of getting to learn how to do this. I wanted to do all the skating and I wanted to do everything I possibly could... the L.A. Derby Dolls were so kind, because they're women with jobs and lives and they would come in and scrimmage with me. I'd be ready to vomit but they just encouraged me to keep going at it."
  11. 11. In the Community
  12. 12. In the Press Zoe Bell & Eve with Jr. Derby Dolls at Whip It Press Event Derby Dolls as Hurl Scouts promoting Whip It on the red carpet Oprah guests learning to skate Cast of Whip It in webcast Q & A session at conclusion of Whip It Press Bout
  13. 13. Fan Affinity Numbers Fans General Sponsorship Affinity: Would purchase sponsor product over non-sponsor 85% Demographic/Psychographic Stats Would try new product if it sponsors this event 80% Demo: Feel positively towards event sponsors 85% Primarily in the coveted demographic of 21-35 year olds Opt-in for partner info 38% 50% of Derby Doll fans are ages 25-35 54% male/46% female Key Insights: 76% have a household income of $50k and up % of the audience that attend on a regular basis 52% 58% are repeat customers Likelihood of attending next event 88% Predominantly based in Southern California % of audience that attended have children 62% % of audience that rated the event very positively 92% Psycho: Overall average rating of event was 4.67 out of 5 Interested in hip brands that match their energy and enthusiasm for popular culture Social Media Reach Raised on brands Facebook Fan page- 2933 fans Early adopters Myspace friends- 12,134 friends Technology-savvy Twitter-1255 followers Environmentally and socially conscious Newsletter subscribers- 5,500 Lovers of music, culture and art Influencers within their social circle Armed with disposable income El Random Hero of LA Eastside Blog: "...it all takes a life of its own. The anticipation that looms in the air before the bout begins. The chitter- chatter of everyone rushing in into the Doll Factory waiting for the mayhem and chaos to being. You can feel the excitement in the air as the clock counts down.”
  14. 14. Fans
  15. 15. Celebrity Fans & Appearances
  16. 16. Past Media Highlights “‘It’s the best sport ever!’”– Ellen Page on the LA Derby Dolls, to The Advocate “Riding a national resurgence, the L.A. Derby Dolls have been building momentum since holding their first event in 2004.”
  17. 17. Past Media Highlights
  18. 18. 2010 Season Home Bout Schedule Updates Jan. 23: Sirens vs Varsity Brawlers Derby Por Vida Classes Feb. 13: Tough Cookies vs Fight Crew Mar. 6: LADD vs SDDD Boutcast! Mar. 27: LA Ri-ettes vs. Team Legit Mar. 28 Baby Doll Brawl Interleague Games April 17: Tough Cookies vs Varsity Brawlers More “Away Games” May 1: LA All-Stars San Diego Derby Dolls May 15: Swarm vs Fight Crew Battle on the Bank III June 12: LA All-Stars Red Dirt Rebellion, Oklahoma City June 13: Baby Doll Brawl The Big One Tournament Aug. 28: Sirens vs Tough Cookies New tracks/leagues Sept 11: LA All-Star Oct. 02: Fight Crew vs Sirens Derby Doll Training Camp Oct. 23: Swarm vs Tough Cookies Nov. 13: Fight Crew vs Varsity Brawlers “Freshmeat” Program Nov. 14 Baby Doll Brawl Dec. 04: CHAMPIONSHIPS (Teams TBD) Jr. Derby Program & Summer Camp Community Outreach Partnerships
  19. 19. Partnership Levels and Investments Our goal is to build creative, flexible and excitement generating Packages and Promotions with our Partners while upholding the standards and values of the Derby Dolls. While each package is uniquely crafted to meet the goals and objectives of the Partner, standard benefits would include as follows: Ellen Page:  "Well, when I first came, my mind was just shattered. I couldn't believe this world with these amazing women. At first I was just thrilled and excited with the prospect of getting to learn how to do this. I wanted to do all the skating and I wanted to do everything I possibly could... the L.A. Derby Dolls were so kind, because they're women with jobs and lives and they would come in and scrimmage with me. I'd be ready to vomit but they just encouraged me to keep going at it."
  20. 20. Partner Benefits Presenting Sponsor – Premiere Sponsor – Sustaining - $25K+ Supporting -$15K+ Team - $5K+ Power Jam - $100K The Whip - $50K On Site Branding & Promotional Opportunities On-Site Banner(s) Signage 4 3 2 2 1 Slide Show Ad x x x x x* Program Ad Full Page Color Full Page Color 1/2 Page B/W 1/2 Page B/W 1/4 page B/W Bout Shout Outs x x x x x Donate product/service to Raffle x x x x x 10 VIP Seats or 20 General Tickets 8 VIP Seats or 16 General Admission 4 VIP Seats or 8 General Admission 4 Hospitality or 8 General Admission 2 Hospitality or 4 General Admission Admission Vendor Booth Premiere Location x x x x* On-Site Sampling x x x x Opportunity to provide inserts in event x x x oriented materials In-Venue Commercial/Promo Spot x x Naming right or presenting sponsorship 2 1 of bout (s) Scoreboard logo x Naming right of section or area of The x Doll Factory
  21. 21. Partner Benefits Presenting Sponsor – Premiere Sponsor - Sustaining - $25K+ Supporting -$15K+ Team - $5K+ Power Jam - $100K The Whip - $50K Marketing, PR & Tie-Ins Rights use of LADD logo x x x x x Recognition in PR efforts x x x x x Use of Private Party Room/Development x x* x* x* of customized hospitality events to suit the interest of target market Opportunity to involve sponsors x x x x preferred charitable organization or cause Season post mortem x x x x Right of first option in additional x x x categories Tickets or invitations to ancillary parties, x x x receptions, shows, launches, etc. Dedicated Press Release x x Access to Dolls/Appearances x x Unique promotional opportunities x x Category Exclusivity x x Opt-in data gathering x x Logo on Promotional Materials & x Advertising
  22. 22. Partner Benefits Presenting Sponsor - Premiere Sponsor - Sustaining - $25K+ Supporting -$15K+ Team - $5K+ Power Jam - $100K The Whip - $50K Web, Internet & Social Networking Logo & Link on Sponsor Page x x x x x Tweets x x x x x Facebook logo & mentions x x x x x Newsletter Feature(s) 2 1 x x Banner Ad on LADD site x x x Boutcast Promos x x Boutcast Sponsor x opportunity Additional Available Event Perks Cross promotional opportunities with Negotiable Negotiable Negotiable Negotiable other sponsors Co-branded promotional products Negotiable Negotiable Negotiable Negotiable Negotiable Parking Passes Negotiable Negotiable Negotiable Halftime on-track audience activation Negotiable Negotiable
  23. 23. JOIN US FOR THE 2010 SEASON!! For Sponsorship and Promotional Opportunities with The Los Angeles Derby Dolls Contact: Beau Brown The Black Hill Alliance 949.283.5669 beau@theblackhill.com www.derbydolls.com/la

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