Consistency

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Why we want consistency in ourselves and others. How we deal with cognitive dissonance.

Published in: Economy & Finance, Business
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Consistency

  1. 1. Consistency: <ul><li>Why We Want It and What We’ll Do to Maintain it </li></ul>
  2. 2. People expect consistency
  3. 3. Inconsistency creates dissonance
  4. 4. Dissonance drives us to create consistency
  5. 5. Deny it Swamp the dissonance Change your expectancy Change your EVALUATION of the event
  6. 6. So why doesn’t our persuasion work? The better the arguments. . . the more inconsistencies are created. . . the more avoidance by the audience
  7. 7. We just don’t want to face the facts. We choose SELECTIVE EXPOSURE
  8. 8. Direct confrontation does not always work. Choose to move by small steps. . .
  9. 9. <ul><li>A journey of a thousand miles </li></ul><ul><li>begins with a single step. . . </li></ul><ul><ul><ul><ul><ul><li>Tao Te Ching </li></ul></ul></ul></ul></ul>
  10. 10. work with patience take the time

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