The new world of social media

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Presentation about Social media, social content and "super creators" given at a Tele2 Project Managers event in Stockholm, 11th November 2010.

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The new world of social media

  1. 1. The new world of social media James Royal-Lawson Web strategist & advisor Beantin webbkommunikation
  2. 2. We’ve been using social media for centuries
  3. 3. Ok, so how about the digital world?
  4. 4. June 1986
  5. 5. So what is new?
  6. 6. Scale
  7. 7. 500 million Facebook users Source: Facebook
  8. 8. 2 billion internet users Source: Internet world stats
  9. 9. Availability
  10. 10. 150 million active Facebook mobile users Source: Facebook
  11. 11. 700,000 iPhone users in Sweden Source: Mediavision, Sept 2010
  12. 12. Convergence
  13. 13. Social content
  14. 14. 2000 2010 Email, websites, forums, SMS, telephony Email, Twitter, Facebook, my blog(s), Linkedin, Yammer, instant messaging, Foursquare, forums, SMS, telephony
  15. 15. The cow brush
  16. 16. 7 categories of participation Source: Forrester, Jan 2010
  17. 17. Inactives Spectators Joiners Collectors Critics Conversationalists Creators Source: Forrester, Jan 2010
  18. 18. Inactives Spectators Joiners Collectors Critics Conversationalists Creators Source: Forrester, Jan 2010
  19. 19. Inactives Spectators Joiners Collectors Critics Conversationalists Creators Source: Forrester, Jan 2010 Super creators
  20. 20. Source: Forrester, Jan 2010 Super creators digital gardeners community managers activists
  21. 21. Social Content travels freely across converged social media, helped on its way by super creators. beantin.se/tele2

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