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How to Grow Your Business with LinkedIn Advertising | Digital Giants


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Take your online advertising efforts to the next level with LinkedIn Advertising. Using this how-to guide, you'll learn how to streamline your advertising efforts, collect leads and manage an ad campaign using LinkedIn. Download this guide to access step-by-step notes.

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How to Grow Your Business with LinkedIn Advertising | Digital Giants

  1. 1. How to Grow Your Business in 6 Steps with LinkedIn Advertising Presented by Digital Giants
  2. 2. The Power of LinkedIn • In 2012, LinkedIn replaced Facebook as the top social media platform among “Inc. 500” listed companies • Recruit or be recruited: LinkedIn is built for doing business with a user base of over 277 million • 200 conversations per minute in over 2 million groups
  3. 3. Why Advertise on LinkedIn? • Target your ads by job title, skills, interests & role • Your go-to channel to market to the professional crowd • Generate brand awareness • Build your list of professional connections & your potential sales base
  4. 4. Getting Started • All you’ll need: – A LinkedIn account – Ad copy (plan for text + images for greater engagement) – An idea of your target audience – A budget
  5. 5. Step 1: LinkedIn Advertising
  6. 6. Step 2: Create a New Campaign
  7. 7. Step 3: Create an Ad
  8. 8. Step 3: Create an Ad
  9. 9. Step 4: Target Your Audience
  10. 10. Step 5: Set Up Your Budget
  11. 11. Step 6: Launch Your Campaign!
  12. 12. Managing Your Campaign • Use your LinkedIn Advertising dashboard to manage your campaign and gain insights: – Clicks – Impressions – Social actions – Track your budget & ad spend – Manage leads
  13. 13. Managing Your Campaign • Tweak & adjust your campaign as necessary to achieve maximum results: – What offers are working best? – What CTAs are people responding to?
  14. 14. Want more helpful guides and advertising “how-to’s?” Visit for free digital marketing guides & resources @BeDigitalGiants