Where to start?
Decide what is right for you
Have you got tracks recorded?
Do they translate well live?
Have you got a press kit together?
- High res photos, biography, links to social media and tracks
Plan & Get Noticed
Where do you want to be in 6-12 months time? (release – tour
– press – repeat)
Get a plan in place of what you will be doing
Start playing live (support slots, DIY shows etc.)
Select track to introduce campaign (free download)
Think about who your audience is – really important
Approaching & Gaining Press
Investigate bloggers, platforms such as Hype Machine
Write individually to local bloggers, get to know them!!!
Send them key information (stream links, info, high res photo
not War & Peace)
Upload to BBC Uploader, send track to Amazing Radio and
sites with podcasts
Register for PRS/PPL really important if you get played as you
If you plan to release an album!
Get promos of album printed and send to Radio and Magazines
3 months in advance of album release
1st start with a free download to give a taster to press – give 1
month’s lead time, make sure you have a video too!
Release a single next and tour it! Get on digital platforms (Emu
Bands, Spin Up)
Release another track around album time with another video
Album release and make sure you tour it! Merchandise also
Build your audience! Interact with people on Twitter, talk to
them, like you would on your own personal socials
Don’t post too much on Facebook, twice a day is enough the
algorithms are bullshit!
Get videos on YouTube, fans want to know you, they want to
relate to you.
Contact local venues and bookers, make sure you have visible
info online to listen and look at
Get touring! Start off with a small local Scottish tour and build
Be realistic, it is not glamorous! Remember why you are doing
this, make the most of it.
Use contacts to stay with, be courteous, look at venues
previous bands have played of your size.
Plan well! Don’t drive from Glasgow to London unless
necessary! Don’t be scared to state a fee, you want to get paid.
Remember why you are doing this. It is not for anyone else, it is
for you. Enjoy every moment and for all the knocks, keep your
focus. Turn negativity into positivity and action.