4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & CultureFriday, April 29, 2011
BLOWN SIDEWAYS THROUGH THE 90s               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EV...
BLOWN SIDEWAYS THROUGH THE 90s                             PR               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAM...
BLOWN SIDEWAYS THROUGH THE 90s                                                       TECHNOLOGY                           ...
BLOWN SIDEWAYS THROUGH THE 90s                                                       TECHNOLOGY                           ...
BLOWN SIDEWAYS THROUGH THE 90s                                                       TECHNOLOGY                           ...
BLOWN SIDEWAYS THROUGH THE 90s                                                       TECHNOLOGY                           ...
STAGNA-                          PHOBE               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27....
FORMULA FOR THE TRADITIONAL            AVOIDING COMPLACENCY               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPA...
FORMULA FOR THE TRADITIONAL            AVOIDING COMPLACENCY          STRUCTURE + PROCESS + REVENUE = SUCCESS              ...
FORMULA FOR THE TRADITIONAL            AVOIDING COMPLACENCY          STRUCTURE + PROCESS + REVENUE = SUCCESS              ...
FORMULA FOR THE TRADITIONAL            AVOIDING COMPLACENCY          STRUCTURE + PROCESS + REVENUE = SUCCESS              ...
EVB LEADERSHIP            Daniel Stein, Founder & CEO            Saatchi & Saatchi, Anderson & Lembke (McCann Erickson)   ...
TRADITIONAL = TV, PRINT & OUTDOOR               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 //...
DOING THINGS THE WAY THEY                      HAVE ALWAYS BEEN DONE,                      WITHOUT THINKING, IS THE       ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE       EFFECTIVE               03.04.10 // ORBIT // ORBIT BOULDER DI...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE       EFFECTIVE   GOOD MARKETING               03.04.10 // ORBIT //...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                 DISRUPTIVE       EFFECTIVE         ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                 DISRUPTIVE       EFFECTIVE         ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                         ENGAGING   ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                         ENGAGING   ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                                    ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                                    ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                                    ...
DEFINING INNOVATION            CREATIVE VS. INNOVATIVE                                                                    ...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
INNOVATIVE WORK                                             GREAT DIGITAL WORK               03.04.10 // ORBIT // ORBIT BO...
INNOVATIVE WORK                                             GREAT DIGITAL WORK                                        CULT...
INNOVATIVE WORK                                             GREAT DIGITAL WORK                                        CULT...
INNOVATIVE WORK                                             GREAT DIGITAL WORK                                        CULT...
INNOVATIVE WORK                                             GREAT DIGITAL WORK                                        CULT...
BUILDING A CULTURE                   FOR INNOVATION               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN     ...
CLIENTS               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION               03.04.10 // ORBIT // ORBIT...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
CHOOSING WHO YOU WORK WITH            UNLIKELY SOURCE OF LEARNING AND INSPIRATION            • CHOOSE CLIENTS THAT WANT WH...
WILL THE CLIENT                  INHIBIT OR ENHANCE                     YOUR BRAND?               03.04.10 // ORBIT // ORB...
EVB’s CURRENT ROSTER               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BU...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPA...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
CLIENT INSPIRATION            SHARING VALUES AND PHILOSOPHY            “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO S...
PEOPLE               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING ...
PEOPLE            STAFFING FOR INNOVATION               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4....
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION            • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE            A...
PEOPLE            STAFFING FOR INNOVATION               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4....
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               03.04.10 // ORBIT // ORBIT BOULDER DIG...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING               03....
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
PEOPLE            STAFFING FOR INNOVATION            • EMBRACE CHANGE               PASSION FOR EVOLVING            • RESO...
STRUCTURE               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKI...
NIMBLE & LEAN               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - ...
CHAOTIC & CHEAP               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU ...
STRUCTURE            AVOID STRUCTURE               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION               03.04.10 // ORB...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION               03.04.10 // ORB...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION            • RETHINK TEAMS   ...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION            • RETHINK TEAMS   ...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION            • RETHINK TEAMS   ...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION            • RETHINK TEAMS   ...
STRUCTURE            AVOID STRUCTURE            • RECOGNIZE AND REWARD INNOVATIVE DISSENSION            • RETHINK TEAMS   ...
STRUCTURE            NEVER GET TOO COMFORTABLE               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN          ...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING               03.04.10 // ORBIT // ORB...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
STRUCTURE            NEVER GET TOO COMFORTABLE            • EXPERIMENT WITH SEATING            • IF IT’S EASY, YOU ARE PRO...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, A...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, A...
COLLABORATION             & ALLIANCES               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.1...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
THE SHARING ECONOMY               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUR...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES               03.04.10 // ORBIT // ...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
THE SHARING ECONOMY            • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES              COLLABORATION WAS NECE...
CHANGING AGENCY ECOSYSTEM                                                                 CLIENTS                         ...
EVERYONE IS A POTENTIAL COMPETITOR                                 AND/OR PARTNER.               03.04.10 // ORBIT // ORBI...
NEW CLIENT/AGENCY MODELS               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTIO...
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING               03.04.10 // ORBIT // ORBIT BOULDER D...
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING            • PROCURE INVOLVEMENT               03....
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING            • PROCURE INVOLVEMENT            • CLIE...
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING            • PROCURE INVOLVEMENT            • CLIE...
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING            • PROCURE INVOLVEMENT            • CLIE...
NEW CLIENT/AGENCY MODELS            • CLIENT AGENCY MODELS ARE SHIFTING            • PROCURE INVOLVEMENT            • CLIE...
MULTI-AGENCY RELATIONSHIPS                WORKS BEST WHEN THE AGENCIES HAVE A BETTER                RELATIONSHIP WITH EACH...
ADVANTAGES OF SHARING               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION B...
ADVANTAGES OF SHARING            • BETTER WORK               03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN          ...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY               03.04.10 // ORBIT // ORBIT BOUL...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY               03.04.10 // ORBIT // ORBIT BOUL...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY            • STRIVE TO INNOVATE AND EVOLVE   ...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY            • STRIVE TO INNOVATE AND EVOLVE   ...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY            • STRIVE TO INNOVATE AND EVOLVE   ...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY            • STRIVE TO INNOVATE AND EVOLVE   ...
ADVANTAGES OF SHARING            • BETTER WORK            • LESS COMPLACENCY            • STRIVE TO INNOVATE AND EVOLVE   ...
UNLIKELY ALLIANCES             • EVERYONE IS A NETWORK             • EVERY THREAT IS AN OPPORTUNITY             • COMPETIT...
03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN             4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK         ...
FACEBOOK STUDIO            • EDUCATE & INSPIRE ADVERTISING COMMUNITY            • COLLABORATION WITH FACEBOOK & THE ADVERT...
Upcoming SlideShare
Loading in …5
×

MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture

2,005 views

Published on

Daniel Stein, Chief Executive Officer at Evolution Bureu,shows us how innovative agencies think and solve problems.

0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,005
On SlideShare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
93
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture

  1. 1. 4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & CultureFriday, April 29, 2011
  2. 2. BLOWN SIDEWAYS THROUGH THE 90s 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  3. 3. BLOWN SIDEWAYS THROUGH THE 90s PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  4. 4. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  5. 5. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  6. 6. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  7. 7. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  8. 8. STAGNA- PHOBE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 3Friday, April 29, 2011
  9. 9. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  10. 10. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  11. 11. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  12. 12. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY COMPLACENCY * TIME = TRADITIONAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  13. 13. EVB LEADERSHIP Daniel Stein, Founder & CEO Saatchi & Saatchi, Anderson & Lembke (McCann Erickson) Stephen Goldblatt, Partner & ECD DDB, Butler Shine and Stern, Goodby-SIlverstein & Partners Craig Batzofin, Executive Producer Deutsch, Tequila, Droga5 Cary Savas, Director of Account Service Foot Cone & Belding, Goodby-Silverstein & Partners James Gassel, New Business Chiat Day, Hal Riney & Partners Aaron McGuire, Technical Director Crispin, Porter + Bogusky 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 5 3Friday, April 29, 2011
  14. 14. TRADITIONAL = TV, PRINT & OUTDOOR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 6Friday, April 29, 2011
  15. 15. DOING THINGS THE WAY THEY HAVE ALWAYS BEEN DONE, WITHOUT THINKING, IS THE DEFINITION OF TRADITIONAL. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 7Friday, April 29, 2011
  16. 16. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  17. 17. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  18. 18. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  19. 19. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  20. 20. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  21. 21. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  22. 22. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  23. 23. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  24. 24. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  25. 25. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  26. 26. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 9Friday, April 29, 2011
  27. 27. INNOVATIVE WORK GREAT DIGITAL WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  28. 28. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  29. 29. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  30. 30. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  31. 31. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE PEOPLE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  32. 32. BUILDING A CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 11Friday, April 29, 2011
  33. 33. CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12Friday, April 29, 2011
  34. 34. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  35. 35. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  36. 36. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  37. 37. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  38. 38. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  39. 39. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  40. 40. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? • CAN YOU MAKE MONEY? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  41. 41. WILL THE CLIENT INHIBIT OR ENHANCE YOUR BRAND? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 14Friday, April 29, 2011
  42. 42. EVB’s CURRENT ROSTER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 15Friday, April 29, 2011
  43. 43. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  44. 44. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  45. 45. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  46. 46. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  47. 47. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  48. 48. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  49. 49. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA “WE ARE 1% COMPLETE.” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  50. 50. PEOPLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 17Friday, April 29, 2011
  51. 51. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  52. 52. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  53. 53. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  54. 54. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  55. 55. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  56. 56. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  57. 57. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  58. 58. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY • MULTI-DISCIPLINARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  59. 59. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  60. 60. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  61. 61. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  62. 62. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  63. 63. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  64. 64. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  65. 65. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  66. 66. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  67. 67. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  68. 68. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  69. 69. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS NOT AFRAID OF ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  70. 70. STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 20Friday, April 29, 2011
  71. 71. NIMBLE & LEAN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 21Friday, April 29, 2011
  72. 72. CHAOTIC & CHEAP 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 22Friday, April 29, 2011
  73. 73. STRUCTURE AVOID STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  74. 74. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  75. 75. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  76. 76. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  77. 77. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  78. 78. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  79. 79. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  80. 80. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER • RECOGNIZING A BIG IDEA, EVEN IF IT’S A SMALL IDEA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  81. 81. STRUCTURE NEVER GET TOO COMFORTABLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  82. 82. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  83. 83. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  84. 84. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  85. 85. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  86. 86. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  87. 87. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  88. 88. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY • MARRYING TRADITIONAL/DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  89. 89. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 25Friday, April 29, 2011
  90. 90. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 26Friday, April 29, 2011
  91. 91. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, April 29, 2011
  92. 92. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, April 29, 2011
  93. 93. COLLABORATION & ALLIANCES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 29Friday, April 29, 2011
  94. 94. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 30Friday, April 29, 2011
  95. 95. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 31Friday, April 29, 2011
  96. 96. THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  97. 97. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  98. 98. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  99. 99. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  100. 100. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  101. 101. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  102. 102. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  103. 103. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” • EXTREMELY COUNTER-INTUITIVE TO THE ADVERTISING INDUSTRY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  104. 104. CHANGING AGENCY ECOSYSTEM CLIENTS ENTERTAINMENT MEDIA COMPANIES COMPANIES PRODUCTION Text THE SOCIAL, DIGITAL, CONTENT, MOBILE, EVENT COMPANIES CROWD-SOURCING MARKETING AGENCY MARKETING OF THE FUTURE. ADVERTISING PROMOTIONS PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 33Friday, April 29, 2011
  105. 105. EVERYONE IS A POTENTIAL COMPETITOR AND/OR PARTNER. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 34Friday, April 29, 2011
  106. 106. NEW CLIENT/AGENCY MODELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  107. 107. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  108. 108. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  109. 109. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  110. 110. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  111. 111. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  112. 112. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK • MULTIPLE AGENCY RELATIONSHIPS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  113. 113. MULTI-AGENCY RELATIONSHIPS WORKS BEST WHEN THE AGENCIES HAVE A BETTER RELATIONSHIP WITH EACH OTHER THAN THEY DO WITH THE CLIENT. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 36Friday, April 29, 2011
  114. 114. ADVANTAGES OF SHARING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  115. 115. ADVANTAGES OF SHARING • BETTER WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  116. 116. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  117. 117. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  118. 118. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  119. 119. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  120. 120. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  121. 121. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  122. 122. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST • SHARPENS SKILLS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  123. 123. UNLIKELY ALLIANCES • EVERYONE IS A NETWORK • EVERY THREAT IS AN OPPORTUNITY • COMPETITORS • CLIENTS • CELEBRITIES • PRODUCTION COMPANIES • MEDIA CHANNELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 38Friday, April 29, 2011
  124. 124. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 39Friday, April 29, 2011
  125. 125. FACEBOOK STUDIO • EDUCATE & INSPIRE ADVERTISING COMMUNITY • COLLABORATION WITH FACEBOOK & THE ADVERTISING INDUSTRY • SITE WAS BUILT FOR AND BY THE ADVERTISING COMMUNITY • WWW.FACEBOOK-STUDIO.COM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 40Friday, April 29, 2011

×