Social media provides a platform to tell stories and communicate with audiences. It is important to understand your audience, know your goals, and be listening and learning. When using social media to tell stories, you should develop clear goals, keep things simple, consider different perspectives, tell truthful stories that connect emotionally, and allow others to contribute and participate.

1. Storytelling & Social Media Barry Waite Professor/Program Coordinator Corporate Communications & Public Relations School of Communications, Media & Design Centennial College

7. A Very Short Story….

9. Social Media provides a platform… to tell your stories

11. Social Media is more about communication than about technology

12. Put provides incredible opportunities to communicate, engage and tell your stories

13. Before You Start Understand your audience Know where you are going Always be listening, looking & learning

14. A word about where your audience is….

16. Jennifer Aaker/Andy Smith, The Dragonfly Effiect

17. Take Flight(from The Dragonfly Effect) Develop a Clear Goal There is elegance in simplicity Reverse the Rules How might others address the challenge? Do the opposite. Tell a Good (Truthful) Story Tell stories that connect on an emotional level Design for Collaboration Enable others to contribute and choose their own weapon

19. Resources