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Social Media: The Ultimate Marketing Toolkit for Professional Speakers Brody Dorland - Something Creative, Inc.
Housekeeping <ul><li>Please ask questions… </li></ul><ul><li>Do These Strategies Really Work? I wouldn’t be here if they d...
Six Misconceptions of Social Media <ul><li>Social media is just for kids… </li></ul><ul><li>It’s just a fad… </li></ul><ul...
Preface: Social Media for Professional Speakers <ul><li>Social media is the best promotional tool set available for consul...
Tools We’ll Cover Today <ul><li>Blogs – A living, breathing hub </li></ul><ul><li>Major social networks – FB, LI, Twitter ...
Social Media Strategy <ul><li>Strategy Worksheet </li></ul><ul><li>Personal Branding vs. Corporate Branding –  The 3 A’s (...
<ul><li>Creating Original Content </li></ul><ul><ul><li>Blogging  – (ex:  Brad Montgomery ) </li></ul></ul><ul><ul><ul><li...
<ul><li>Status Updates (FB, LI, Twitter,  Ping.fm ) </li></ul><ul><li>Creating videos – shoot videos (FLIP), create a chan...
<ul><li>Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) –  Twit...
Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Networking Opportunities </li></ul><ul><ul><li>Online ...
Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Leads/Sales Opportunities </li></ul><ul><ul><li>Pull o...
Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Educational Resources  </li></ul><ul><ul><li>Followers...
Social Media Monitoring –  Is this stuff working? <ul><li>URL Shorteners – Tr.im, Bit.ly, Budurl </li></ul><ul><li>Socialm...
Next Steps… <ul><li>Have questions? Need help? Contact me… </li></ul><ul><ul><li>Brody Dorland - Something Creative, Inc. ...
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Social Media: The Ultimate Marketing Toolkit for Professional Speakers

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In preparation for my presentation for the Kansas City chapter of the National Speakers Association (NSA Heartland), I thought it might be fun to introduce Slideshare (www.slideshare.net) as a great tool for posting and sharing slideshow presentations online.

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Social Media: The Ultimate Marketing Toolkit for Professional Speakers

  1. 1. Social Media: The Ultimate Marketing Toolkit for Professional Speakers Brody Dorland - Something Creative, Inc.
  2. 2. Housekeeping <ul><li>Please ask questions… </li></ul><ul><li>Do These Strategies Really Work? I wouldn’t be here if they didn’t. </li></ul><ul><li>Social Media Tools: http:// brodydorland.stumbleupon.com / </li></ul>
  3. 3. Six Misconceptions of Social Media <ul><li>Social media is just for kids… </li></ul><ul><li>It’s just a fad… </li></ul><ul><li>There are rules… </li></ul><ul><li>You have to be on all the social sites… </li></ul><ul><li>Social media is just FB, LinkedIn and that Twitter thing… </li></ul><ul><li>Since I’m up here talking about this topic, I must be an expert… </li></ul>
  4. 4. Preface: Social Media for Professional Speakers <ul><li>Social media is the best promotional tool set available for consultants and professional speakers. </li></ul><ul><ul><li>A platform for personal branding and thought leadership </li></ul></ul><ul><ul><li>Communicate directly with target decision makers (meeting planners, association program directors, etc.) </li></ul></ul><ul><ul><li>Gives decision makers a taste of what they’re going to get. </li></ul></ul><ul><ul><li>Allows us to listen to what customers need or what they think of us. </li></ul></ul><ul><ul><li>Gives people the ability to see both our personal and professional sides </li></ul></ul>
  5. 5. Tools We’ll Cover Today <ul><li>Blogs – A living, breathing hub </li></ul><ul><li>Major social networks – FB, LI, Twitter </li></ul><ul><li>Smaller, local networks – Ex: KCOnlineCommunity.com </li></ul><ul><li>Forums (general and industry specific) </li></ul><ul><li>Video sharing sites, Photo sharing sites </li></ul><ul><li>Podcasting, Audio sharing sites </li></ul><ul><li>Social Bookmarking Sites (Digg, Stumbleupon, Delicious) </li></ul><ul><li>Productivity Tools – RSS, Ping.fm, Tube Mogul </li></ul><ul><li>Social Media Monitoring Tools - SocialMention, URL shorteners </li></ul><ul><li>Did I miss anything? </li></ul>
  6. 6. Social Media Strategy <ul><li>Strategy Worksheet </li></ul><ul><li>Personal Branding vs. Corporate Branding – The 3 A’s (Availability, Affability & Ability) </li></ul><ul><li>Inbound vs. Outbound Strategies </li></ul><ul><li>Tailoring your communication strategy to the “party” you’re attending </li></ul>
  7. 7. <ul><li>Creating Original Content </li></ul><ul><ul><li>Blogging – (ex: Brad Montgomery ) </li></ul></ul><ul><ul><ul><li>It’s the living, breathing hub of your website/online presence </li></ul></ul></ul><ul><ul><ul><li>A more candid arena for communicating directly with your customers </li></ul></ul></ul><ul><ul><ul><li>Content promotion – (post it, shrink it, ping it) </li></ul></ul></ul><ul><ul><ul><li>Search engines love frequent, fresh content </li></ul></ul></ul><ul><ul><ul><li>RSS Syndication - ( Google Reader ) </li></ul></ul></ul>Outbound Strategies - Let’s go fishing!
  8. 8. <ul><li>Status Updates (FB, LI, Twitter, Ping.fm ) </li></ul><ul><li>Creating videos – shoot videos (FLIP), create a channel (ex: Vimeo ) </li></ul><ul><li>Podcasting – Build a following via audio (ex: iTunes, “motivational”) </li></ul><ul><li>Posting photos – all your social sites, Flickr ( Brad Montgomery ), Mobypicture.com </li></ul>Outbound Strategies - Let’s go fishing!
  9. 9. <ul><li>Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) – Twitter Search </li></ul><ul><li>Self Promotion – Personal branding, keep yourself top-of-mind, sell your stuff ( FB Fan Page , Tube Mogul ) </li></ul><ul><li>Engage with the community – Join groups, start conversations, comment on blogs, genuinely help others. </li></ul><ul><li>Unique functions of LinkedIn & FB - Apps </li></ul>Outbound Strategies - Let’s go fishing!
  10. 10. Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Networking Opportunities </li></ul><ul><ul><li>Online connections foster offline conversations </li></ul></ul><ul><ul><li>Connecting via social has more impact than e-mail/phone </li></ul></ul><ul><ul><li>Join groups and connect (Speakers & Meeting Planner groups on LI, FB, others) </li></ul></ul><ul><ul><li>EVENTS GALORE! (ex: KCTwestival) </li></ul></ul>
  11. 11. Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Leads/Sales Opportunities </li></ul><ul><ul><li>Pull out speaking opportunities via Search & RSS (listening tools, RSS aggregators, filters) </li></ul></ul><ul><ul><li>Your outbound efforts keep you top of mind, leads will follow </li></ul></ul><ul><ul><li>Stay abreast of new sites that may become fishing holes </li></ul></ul>
  12. 12. Inbound Strategies – Pulling the Benefits from Social Media <ul><li>Educational Resources </li></ul><ul><ul><li>Followers/Being Followed </li></ul></ul><ul><ul><li>On Twitter alone, you could literally be reading/learning 24-7 </li></ul></ul><ul><ul><li>Follow your targets and industry experts </li></ul></ul><ul><ul><ul><li>Buzzom.com – Search “Event Planner” (tweets) </li></ul></ul></ul><ul><ul><ul><li>Twellow.com – search by category & location </li></ul></ul></ul><ul><ul><ul><li>Mr. Tweet – suggests followers based on your bio keywords </li></ul></ul></ul><ul><ul><li>Subscribe to quality blogs </li></ul></ul>
  13. 13. Social Media Monitoring – Is this stuff working? <ul><li>URL Shorteners – Tr.im, Bit.ly, Budurl </li></ul><ul><li>Socialmention.com – vanity searches, pull rss feeds </li></ul><ul><li>Google Analytics </li></ul><ul><li>Spiral16 – Spark – Sentiment Tracking </li></ul><ul><li>Infegy – Social Radar </li></ul>
  14. 14. Next Steps… <ul><li>Have questions? Need help? Contact me… </li></ul><ul><ul><li>Brody Dorland - Something Creative, Inc. </li></ul></ul><ul><ul><li>Phone: 913-440-9930 </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul><ul><li>Social Media Tools: brodydorland.stumbleupon.com </li></ul>

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