With consumers now relying primarily on digital, social and mobile technologies to do just about everything, companies around the globe are coming to grips with the fact that digital communications is the new normal. In order to reach any audience, they need to have an engaging presence within the channels and platforms that their audiences are using. And since we can’t be everywhere at once, content becomes the primary asset that helps companies “bring home the bacon”. Due to this major shift, content marketing has quickly become the best way for companies to reach, inform and achieve their business objectives.
Content marketing holds so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help you learn how to:
• Transition your traditional marketing/communications department into a more publisher-like content production team
• Utilize proper tools and processes for “listening”, internal collaboration and planning
• Break down internal barriers of communication
• Formalize your content production workflow processes
• Form new habits and execute new procedures that will help you sustain a high-quality content production effort.
Along the way, we’ll discuss a few great tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content marketing and social media publishing department.
Brody Dorland is a digital marketing strategist, data geek, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. His unique ability to demystify the technologies, processes and best practices of digital marketing has propelled him onto the national stage with the National Speakers Association and National Seminars Group. Clients include Nokia, Intel, Adobe, The National Geographic Channel, Walmart, Staples and Major League Baseball.