Case Study: Mobile: The Bridge Between Online Search and Offline Buying
Presented by: Paul Reich, Director of East Coast Sales, Yelp & Dr. Justin Bazan, Owner and Operator, Park Slope Eye
With over 38 million monthly unique visitors and 12 million reviews around the world, Yelp has emerged as the leading online review guide for consumers looking to make a spending decision. But while engagement on the desktop continues to evolve, the fastest area of growth for the company is its mobile arm. In fact, mobile devices now account for over 30% of all searches on Yelp and that number is only continuing to grow. Today's case study will talk about how and why savvy businesses are taking advantage of both Yelp's online and offline consumer engagement.