Page 1
They’re not searching, they’re going to Yelp
Why Yelp exists



                  to connect people with
                   great local businesses
13 million local reviews and counting




     More than 13 million reviews       Business categories
Users follow the content



                           38 million monthly unique visitors




Source: Google Analytics
Mobile is the fastest growing way people are using Yelp



                               In August 2010:

               ...
What businesses are doing on mobile
Park Slope Eye’s Story




      On average, 25% of Park Slope Eye’s customers A DAY are
                        influence...
Bridging online search with offline buying
Questions



Paul Reich, Yelp
paul@yelp.com

Dr. Justin Bazan, Park Slope Eye
dr.bazan@parkslopeeye.com
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Yelp Presentation - BDI 9.15.10 Mobile Social Communications

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Case Study: Mobile: The Bridge Between Online Search and Offline Buying
Presented by: Paul Reich, Director of East Coast Sales, Yelp & Dr. Justin Bazan, Owner and Operator, Park Slope Eye
With over 38 million monthly unique visitors and 12 million reviews around the world, Yelp has emerged as the leading online review guide for consumers looking to make a spending decision. But while engagement on the desktop continues to evolve, the fastest area of growth for the company is its mobile arm. In fact, mobile devices now account for over 30% of all searches on Yelp and that number is only continuing to grow. Today's case study will talk about how and why savvy businesses are taking advantage of both Yelp's online and offline consumer engagement.

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Yelp Presentation - BDI 9.15.10 Mobile Social Communications

  1. 1. Page 1
  2. 2. They’re not searching, they’re going to Yelp
  3. 3. Why Yelp exists to connect people with great local businesses
  4. 4. 13 million local reviews and counting More than 13 million reviews Business categories
  5. 5. Users follow the content 38 million monthly unique visitors Source: Google Analytics
  6. 6. Mobile is the fastest growing way people are using Yelp In August 2010: Nearly 3 million unique visitors Every 5 seconds, a call was made from a Yelp app to a business Over 1 million people generated point-to- point directions to a business Nearly ½ million Sales and Special Offers uploaded to-date On average, a whopping 1/3 of all searches on Yelp come from our mobile apps
  7. 7. What businesses are doing on mobile
  8. 8. Park Slope Eye’s Story On average, 25% of Park Slope Eye’s customers A DAY are influenced by Yelp
  9. 9. Bridging online search with offline buying
  10. 10. Questions Paul Reich, Yelp paul@yelp.com Dr. Justin Bazan, Park Slope Eye dr.bazan@parkslopeeye.com
  11. 11. Page 11

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