Presentation: What’s in an app? Lessons learned in enabling a salesforce with tablet apps.
While designed for the consumer market, the iPad was a game changer in the marketplace for sales enablement tools. In wholesale financial services, many firms have moved to embrace the iPad and productivity apps in different ways. This case study looks at J.P. Morgan’s experience with its own iPad app custom-built to support its mutual fund salesforce—what worked, what didn’t and what J.P. Morgan learned in the process.
Presented by: Liesl Leach, Executive Director, J.P. Morgan Investment Management Americas