Video Optimization for SEO and Social Media Rankings - BDI 1/30/13 Search & Social Leadership Forum


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Case Study: Video Optimization for SEO and Social Media Rankings
User engagement and the consumption of videos across devices and online touch points are continuing to grow. Smart brands are making significant investments in video content creation and curation as a strategy to grow its social media footprint and strengthen its SEO visibility. Learn how you can leverage video marketing across social and search in this presentation.
Presented by: Mei Lee, Digital Marketing Executive, formerly J Crew, Omnicom, Disney

Published in: Business
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Video Optimization for SEO and Social Media Rankings - BDI 1/30/13 Search & Social Leadership Forum

  1. 1. Case Study:Video Content for SocialMedia RankingsMei Lee Twitter: @himeileeBDI Search and Social Leadership Forum PresentationNYU | January 30, 2013 Twitter: @himeilee
  2. 2. What Is Video Content Marketing “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.” ~ WikipediaSocial Media Platforms:Search Engines:Content Sharing Tools:Syndication Partners: Twitter: @himeilee
  3. 3. How Videos Feed Into Social MediaYouTubeVideos• 800 millionmonthly UVs• 4 billionhours of videoconsumptionper month• 500 years ofvideo watcheddaily onFacebook• 700+ videosshared onTwitter eachminute Twitter: @himeilee
  4. 4. How Videos Feed Into Social MediaTwitter Videos• Twitter does not hostvideo files• Direct post of videoURL on• (“Twitter forvideo”) organize videosinto collectionsregardless of source Twitter: @himeilee
  5. 5. How Videos Feed Into Social MediaPinterest Videos• Online pinboardto organize andshare your favoritevideos (endlessly)• Like, Tweet,Embed, Repin,Comment Twitter: @himeilee
  6. 6. Case Study: Gangnam StyleIf you still don’t get why video is the NEW “big deal” in marketing… Twitter: @himeilee
  7. 7. First Video In Internet History To Be Viewed More Than A Billion TimesVideos often drive the highest socialengagement out of all media types Twitter: @himeilee
  8. 8. A Search For “Gangnam Style”YouTube: 492,000 video resultsGoogle: 395,000,000 search resultsBing: 4,460,000 search resultsFacebook: endless public posts and pagesTwitter: endless scrolls of tweetsPinterest: endless scrolls of pins Twitter: @himeilee
  9. 9. Twitter: @himeilee
  10. 10. Video Optimization BasicsVideo Asset Tagging File name Title Tags URL Link textVideo TranscriptVideo Feeds To Search EnginesVideo Syndication To Social Media Platforms Distribution to video-sharing sites as well as social media sites Link building with other videos in blog posts and relevant web pages (embed)Video Advertising Drive call-to-actions (like, share, subscribe, comment) Twitter: @himeilee
  11. 11. Key TakeawaysVideo is the King in content as we continue shifting from a staticWeb to a dynamic digital ecosystemVideo gives you instant feedback to optimize your strategyVideo drives traffic to site and increases social media rankingsthrough a higher level of user engagementDon’t get left behind without a video presence across key search engines and social media platforms! Twitter: @himeilee