The Power of Mobile - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

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Presentation: The Power of Mobile
Presented by: Jeff Corbin, Founder and Chief Executive Officer, theCOMMSapp
Today, the vast majority of employees within the enterprise are not deskbound. They are in factories and warehouses; on the road traveling by planes, trains and automobiles; and located around the world, some in emerging countries lacking fixed-line telecommunications infrastructure. How is an organization supposed to communicate with thousands of people scattered about? This session will discuss the power of the mobile device as the ideal means to connect the enterprise seamlessly, efficiently and simultaneously.

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The Power of Mobile - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

  1. 1. The Power of Mobile Jeff Corbin Founder and CEO theCOMMSapp
  2. 2. A few housekeeping issues . . . 1. 3. 5. ON Search “theEMPLOYEEapp” 2. 4. Opt-in to receive push notifications Download
  3. 3. A Walk Through Communications History 3
  4. 4. A Case Study – VSP Vision Care Issue: VSP, the largest eye insurer in the country, was looking to reach its 30,000 doctors. How could they get in front of them? Solution: Doctors aren’t often sitting a desk so VSP created the ECP connect app that allows the company to reach its doctors via mobile in an engaging, creative way Surveys Industry News Promotions Company Announcements Results: Increased reach and engagement within the doctor community 4
  5. 5. The Mobile Reality 44% Percentage of cell phone owners that have slept with their phone next to their bed to make sure no calls, messages or updates were missed 91% 41% Percentage of adults that have their mobile phones within arm’s reach 24/7 Percentage of smartphone owners used their device to coordinate a meeting or get together at least once within a 30-day time period Pew Internet: Mobile, A project of the PewResearch Center 5
  6. 6. The Problem that Exists in Internal Communications The vast majority of employees are not sitting behind their desks Corporate intranets just don’t work on mobile Struggle to communicate consistently and simultaneously with a workforce that is everywhere As a result, workers are not engaged and are emotionally disconnected form their workplace 7
  7. 7. Employee Engagement is Down… NOT ENGAGED State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
  8. 8. And it’s Costing You Money 70% OF AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED” Active disengagement costs the U.S. $450 billion to $550 billion per year Organizations with an average of 9.3 engaged employees: 1 actively disengaged employee 147% higher earnings per share (EPS) compared with their competition State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup 9
  9. 9. Why Mobile? 10
  10. 10. The Power of the Push Recent research shows how push notifications can lead to: 540% increase in daily app opens. 3x faster response time than email. 30% increase in social sharing on Facebook and Twitter. When used effectively, push notifications achieve higher engagement results than popular channels like email. Push technology startup Urban Airship 11
  11. 11. WHEN ORGANIZATIONS SUCCESSFULLY ENGAGE THEIR CUSTOMERS AND THEIR EMPLOYEES, THEY EXPERIENCE A 240% BOOST IN PERFORMANCE-RELATED BUSINESS OUTCOMES COMPARED WITH AN ORGANIZATION WITH NEITHER ENGAGED EMPLOYEES NOR ENGAGED CUSTOMERS State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup 12
  12. 12. What is the future of technology in communications? The URL is to Desktop Computing . . . . . . as APPS are to Mobile Computing In-app content is now becoming visible in Google search. Users on Android devices can jump straight from Google search results to pages inside an app. - Google Most business systems have remained largely bound to the desktop. A new breed of application architecture is rapidly emerging that will radically transform the role that mobility plays in the enterprise. - WIRED 13
  13. 13. Thank you Jeff Corbin Founder and CEO, theCOMMSapp CEO, KCSA Strategic Communications jcorbin@theCOMMSapp.com (212) 896-1214 @JcorbinIR www.theCOMMSapp.com
  14. 14. www.theCOMMSapp.com

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