The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

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Presentation: The CorporateTube Revolution
Presented by: Aaron Wald, Director of Customer Success, Enterprise, Kaltura
Enterprises are witnessing a growing trend these days. While all forms of media are still used to engage and inform employees and customers, the demand is clearly shifting towards more concise and engaging communications. Video is rapidly becoming the next PowerPoint, and for a good reason. For many companies, taking the steps towards an enhanced video communications plan is not simple. Join us to learn how you could transform your video communications plan successfully and cost-effectively.

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The CorporateTube Revolution - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

  1. 1. The “Corporate Tube” Revolution Aaron Wald Director, Customer Success, Enterprise Kaltura November 2013
  2. 2. Poll Question: Does your company use a video portal today?
  3. 3. Agenda Video Trends Converged Video Strategy for the Enterprise CorporateTube – The Why’s and How’s What Can You Do with CorporateTube ?
  4. 4. Consumers Video is engaging, interactive, and fun 72 hours of video are uploaded to YouTube every minute (Google) Over 4 billion YouTube videos are viewed each day (Google) 182 million U.S internet users watched 38.7 billion videos in December 2012 (comScore) Web pages with video attract 2-3 times as many visitors, doubled their time on the site, and achieved 157% increase in organic traffic (MarketingSherpa) Video is an effective training, productivity, and marketing tool Enterprises Consumerization Online Video is Here to Stay “Firms increasingly use video for corporate communications, meetings and collaboration, and training.” (Forrester) “Sales, HR, Training, and other roles demand access to publish video content (Forrester) “By 2016, large companies will stream more than 16 hours of video per worker per month” (Gartner) The amount of video in organizations is increasing at rates varying from 50% to 200%, annually” (Gartner)
  5. 5. A Few Bold(ish) Statements…. Video has become an essential tool for communications and collaboration inside the enterprise, and for marketing externally Kaltura predicts: By 2016 every organization that wants to be effective in internal communications and collaboration will deploy a “CorporateTube” solution Organizations that use video effectively are o Driving greater employee productivity o Training employees more effectively o Increasing the level of organizational knowledge
  6. 6. EC = MC Every Company Media Company
  7. 7. “The 360” of Enterprise Video Collaboration & Communications Training & Knowledge Sharing Marketing & Sales Enhanced productivity & cost savings via more effective communications, collaboration and ideation Improved training results and cost savings through effective on-demand remote training; Increased level of organizational knowledge More effective messaging; Stronger brand awareness; Greater conversion; Better SEO; Lead generation; More effective Sales and eCommerce
  8. 8. Kaltura At-a-Glance 2006: Founded as the 1st and Leading Open Source Video Platform Recognized Leader in both Online Video and Enterprise Video Platforms 100M+ Kaltura Users Worldwide in 3 Verticals Strong Ecosystem that fuels Innovation (developers community, partners, resellers, OEMs) 500+ APIs: Open, Modular, Flexible Out of The Box Applications and Integrations + Kaltura Exchange
  9. 9. Transforming the way people work, learn and entertain using online video Enterprise: Video Portal (“CorporateTube”) for knowledge sharing and collaboration. Video solutions for marketing and public communications Education: Integrated and stand alone video solutions for teaching & learning, Alumni relations, Libraries and community Media: Media management, publishing and distribution solutions for broadcasters, publishers and emerging media companies Markets at different stages = Kaltura innovation
  10. 10. Sample Customers Media Education Enterprise
  11. 11. Kaltura Is A Leader Among OVP and EVP Vendors (Forrester Wave, March 2013) “Among the three Leaders, Kaltura has the most feature-rich platform…Unlike other video platforms in this Forrester Wave with a narrower target market, Kaltura targets media and entertainment, enterprise (both internal and externally facing use cases), and education” “Kaltura’s modular approach, extensibility, and partner ecosystem for software integrations differentiate it as a middleware platform. Unlike any other vendor in the evaluation, it can serve video publishing needs for internal communications and external marketing and has customers using it for both”
  12. 12. So Let’s Put Together a Video Solution…
  13. 13. So Let’s Put Together a Video Solution… INTERNAL CONTENT Employee Generated Content Executive Messaging Training Videos EXTERNAL CONTENT Corporate Marketing Agencies Marketing Videos Partners Consumers (UGC) SOCIAL BUSINESS ü Knowledge sharing ü Collaboration, team work ü Executive announcements ü Internal Communications TRAINING ü Corporate training ü Knowledge transfer ü Remote training ü Employee onboarding ü Assure training compliance MARKETING & PUBLIC COMMUNICATIONS ü Promote brand & products ü Measure audience ü Corp./gov’t communications
  14. 14. Bridge the Gap with an Enterprise Video Platform INTERNAL CONTENT Employee Generated Content CONSUMPTION TOOLS CONTRIBUTION TOOLS CorporateTube Video Portal Video Upload/import Executive Messaging Training Videos Internal CMS / LMS, SharePoint Live webcast/ video conferences EXTERNAL CONTENT Corporate Marketing Agencies Marketing Videos Partners Consumers (UGC) Screen recording / webcam rec. Mobile Capture CENTRAL REPOSITORY Digital Signage External company site Public Sites (e.g. YouTube, Fb) SOCIAL BUSINESS ü Knowledge sharing ü Collaboration, team work ü Executive announcements ü Internal Communications TRAINING ü Corporate training ü Knowledge transfer ü Remote training ü Employee onboarding ü Assure training compliance MARKETING & PUBLIC COMMUNICATIONS ü Promote brand & products ü Measure audience ü Corp./gov’t communications
  15. 15. CorporateTube Started with a Simple Vision “I want to record a video message from anywhere… …publish it on my team’s private channel… …and have my global team discover it, watch it, like it, comment on it, and share it” “That’s my nirvana.”
  16. 16. Kaltura + Corporate Community = CorporateTube™ We listened to our customers
  17. 17. CorporateTube Empower Your Organization Video ADMIN /OWNER MODERATE/APPROVE MANAGE/CREATE USERS & CATEGORIES CONTENT CONTRIBUTORS RECORD/CAPTURE UPLOAD EDIT METADATA CREATE CHANNELS PUBLISH DEFINE GOVERNANCE POLICIES MEASURE SUCCESS/EFFICIENCY CONTENT CONSUMERS SEARCH/ IN-VIDEO SEARCH WATCH COMMENT SHARE LIKE/RATE SUBSCRIBE TO CHANNELS
  18. 18. CorporateTube Employee Generated Content Tools Screen Capture Synchronized Video Presentation Webcasting, Video Conferencing Mobile Capture Webcam recording Trimming & Clipping Chaptering
  19. 19. Poll Question
  20. 20. What Can You Do with a CorporateTube?
  21. 21. Senior Management – Executive Communication Quarterly briefs Town-halls & announcements CEO on Camera Interviews Recognition
  22. 22. Training- Corporate Corporate Training Onboarding Sales training and demos Process walkthroughs
  23. 23. Training - EGC How-to’s and demos Coaching & mentoring Employee “Vlogging” Best practice tips “Day in the Life” Leaders as teachers
  24. 24. HR & Community Promote company initiatives o Employee rewards o Volunteer days o Diversity Recruiting (video resume) Employee Performance evaluation Video contests (e.g. “Be an Ambassador”, “In-it-to-win-it”)
  25. 25. Central Collaboration & Social Employee video profiles Team meetings and workspaces Ideation Company events coverage (EGC) Highlight achievements Holiday greetings
  26. 26. IT, Security and Support FAQ videos o Help Desk o Customer Support Screen-capture tickets and problem resolutions Awareness building
  27. 27. Marketing Company event promotion Product introduction Product Collateral & Customer testimonials) Webinars, lead generation Viral PR & Brand Awareness
  28. 28. Sales Product videos/demos Learn on-the-go EGC workflows via mobile Monetization of training videos
  29. 29. CorporateTube - Business Outcomes • Simplify knowledge creation/transfer • Access to latest information on products, systems, and processes • Workforce engagement and creativity • Rapid access to searchable knowledge • Improved collaboration for dispersed teams • Sense of corporate community • Maintain governance and security Prepare Your People Reduce Costs Grow Your Business • Reduce ramp-up time for new employees • Improve individual productivity • Reduce training-related travel costs and time outof-field • Extend reach and reusability of produced content • Easy method for Sales to share and critique customer presentations • Offer ability for internal experts to share details about products and markets • Share customer success stories • Encourage employees to share ideas to better align innovation with market demand • Offer an engaging approach for leaders to communicate and align goals
  30. 30. Questions About CorporateTube Aaron Wald Director of Customer Success, Kaltura Aaron.wald@kaltura.com Kaltura MediaSpace (“CorporateTube”) public demo site: https://corporatetube.mediaspace.kaltura.com/ Sign up for a CorporateTube free trial: http://corp.kaltura.com/mediaspace-free-trial

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