The Convergence of Traditional Branding and Talent Branding Through Social Media - BDI 5/9/13 Social Media Marketing for Law Firms Summit
5/9/20131Social Media Marketing Summit for Law FirmsBen Ortman – Global AccountsSocial Media Marketing Summit for Law FirmsMost Popular Most EndorsedEarliest Adopter Most ConnectedHowardGreensteinKevinOKeefeSuzanneWienerAlexRomanovich
5/9/20132Our Mission.Connect the world’s professionals to makethem more productive and successfulUSBrazil4M+ChinaRussia75M+12M+3M+11M+UK 1M+2M+South Africa800K+PolandCanada7M+Mexico4M+Argentina2M+5M+France4M+Spain2M+Germany4M+ItalyIndia19M+Indonesia1.5M+Vietnam500K+AustraliaJapan800K+1M+NigeriaUkraine500K+Middle East6M+Turkey2M+Global Expansion225,000,000+registered members (as of May 3rd, 2013)
5/9/20133Our Vision.Create economic opportunity for everyprofessional in the worldThe value we bring to our membersIdentity. Insights. Everywhere.
5/9/201347Why Members Turn to LinkedInIdentity: LinkedIn is helping members network, find, and be found8
5/9/201352B+Network UpdatesViewed Weekly1.5M+ProfessionalGroupsInsights: Members share and keep up with industry trends & ideas9Customized content,tailored to the memberLike-minded people are sharing1M+Publishers65KWeekly Company Shares175MCompany Follows3.1MWeekly Member Shares
5/9/20136Influencers to follow on LinkedIn200+1227% of our uniquevisitors come frommobileEverywhere
5/9/20137Driving Connectivityhttp://inmaps.linkedinlabs.com/What does this mean for law firms?
5/9/20138LinkedIn helps companies to…HireEngage the world’sbest passive talentSellEngage the world’sdecision makersMarketEngage mosteffectively withprofessionalsLaw Firms are Branding, Marketing and…