Social Media and Web 2.0:
Risk, Reward, Regulation: Privacy?

Sarah Carter
FaceTime Communications, Inc.
http://www.linked...
Agenda

 Tracking the Communications Revolution
 Regulation and Compliance are Tracking the
 Revolutionary movement too
 S...
Tracking the Communications Revolution




               • Public IM
               • P2P
               • Anonymizers
  ...
Internet Application Usage - Perception vs. Reality

  Perception: 62% of IT Professionals estimated social networking was...
Regulation & Compliance are Also Tracking the Revolution
So Why? What’s with Social Media?

       Wins and Losses: “ I can’t get the right person”




                   5,980   ...
Why Security and Compliance may say “no”

    Data Leakage          Incoming Threats   Compliance & eDiscovery      User B...
Ouch. The Social Internet is a painful place..

 Matrixx stock price
  – The nasal spray form of cold remedy Zicam, produc...
FaceTime Communications: Real Time is our business


 Secure and Enable the New Internet
   – 4,000+ Web 2.0 apps, Unified...
Social Networking Feature Support


                   Issue                                     Control Requirements
Data...
Levels of Control: SN Widget categorisation

                              FaceTime:
                                – Con...
Levels of Control: SN feature control




FaceTime:
  – Control features or areas of content posting – by User / Group
   ...
Social Networking – Content Monitoring




                        FaceTime:
                          – Summary of polici...
eDiscovery of Social Networking Posts

 FaceTime
   – Social Networking activity and
     posts captured.




            ...
Levels of Control: Moderation




FaceTime
  – Posts to Twitter / Facebook /
    LinkedIn held for review by
    following...
And finally: Privacy?

   Australian Case from 2008:
Hi Kyle,
     From: Niresh Regmi
Usually that is the case, as per you...
Summary


10 years expertise in real-time communications
Widest industry support for Web 2.0 applications
Gartner Magic Qu...
Questions?

Sarah Carter
FaceTime Communications Inc

scarter@facetime.com
http://www.linkedin.com/in/sarahlouisecarter
Tw...
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Social Media and Web 2.0: Risk, Reward, Regulation and an expectation of Privacy? - BDI 6.17.10 Financial Services Social Communications Leadership Forum

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Presentation: Social Media and Web 2.0: Risk, Reward, Regulation and an expectation of Privacy?
Presented by: Sarah Carter, VP, Marketing, FaceTime Communications
Everyone’s at it.
In marketing we all want to use Facebook to generate great connected leads and opportunities. The sales team are desperate to use LinkedIn to share information with prospects and customers. The executives are clamoring to use Skype. Investor relations want to Tweet. And compliance and the IT department are saying NO? Sound familiar? As more and more organizations look for new ways to stand out above the competition, they turn to empowering employees with the tools they need to collaborate and communicate more effectively. Web 2.0, social media and innovative communications technologies represent both a great opportunity and potential for risk for any business, especially those in the financial services sector. This session will
- Give you insight into the rise of social media and its impact - good and bad - on the financial community;
- Share important findings from FaceTime’s fifth annual survey on Web 2.0 usage and contrast other industry data.
- Give you the low down on regulation that you need to be aware of – including an overview of new regulatory guidance on social media and potential gotchas
- Provide a best practice approach along with some examples of how financial organizations the world around are using social media to its best effect;
- And we’ll share how you can do all of this and ensure it’s done in a secure, managed and compliant fashion.
www.bdionline.com

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Social Media and Web 2.0: Risk, Reward, Regulation and an expectation of Privacy? - BDI 6.17.10 Financial Services Social Communications Leadership Forum

  1. 1. Social Media and Web 2.0: Risk, Reward, Regulation: Privacy? Sarah Carter FaceTime Communications, Inc. http://www.linkedin.com/in/sarahlouisecarter @SarahFaceTime
  2. 2. Agenda Tracking the Communications Revolution Regulation and Compliance are Tracking the Revolutionary movement too So Why? What’s with Social Media? Why Security and Compliance may say “no” Ouch the Social Internet can be a painful place What can you do to meet compliance reqs? A comment on Privacy Questions and reference material
  3. 3. Tracking the Communications Revolution • Public IM • P2P • Anonymizers • VoIP • Financial IM • Social Networks • Unified Communications • Games • Web Conferencing • Virtual Worlds • VoIP • IPTV • Remote Admin Tools Source: FaceTime Annual Greynets Surveys 2007 – 2010 & Projected
  4. 4. Internet Application Usage - Perception vs. Reality Perception: 62% of IT Professionals estimated social networking was used within their corporate network Reality: 100% of companies used social networks Perception: 60% of IT Professionals estimated IM was used on their network Reality: 98% of companies used IM Actual customer traffic history (150+ organizations) Representing all Internet activity from over 150K end users
  5. 5. Regulation & Compliance are Also Tracking the Revolution
  6. 6. So Why? What’s with Social Media? Wins and Losses: “ I can’t get the right person” 5,980 6,060 62,300 USA: Financial Services, Banking, Capital Markets Sales = 291,380 Marketing = 75, 270 Legal = 28,258 NYC Sales = 35,338 Marketing = 13,227 Legal = 7,129 Usage Sea Change – 35m FB status/day, 5 billion pieces of info shared each week. 3.5 million events created each week. It’s MY Network YOU want It’s tribal
  7. 7. Why Security and Compliance may say “no” Data Leakage Incoming Threats Compliance & eDiscovery User Behavior Personal SEC, FINRA Employee Information Malware, Spyware Productivity HIPAA, FISMA Intellectual Property Viruses, Trojans Bandwidth SOX, PCI Credit Card, Explosion Inappropriate SSN FRCP- eDiscovery Content Every employee is Client Records FERC, NERC the face of business
  8. 8. Ouch. The Social Internet is a painful place.. Matrixx stock price – The nasal spray form of cold remedy Zicam, produced by Matrixx Initiatives, has potentially been found to damage some peoples’ sense of smell. This news was first revealed in Twitter discussions on June 15, 2009, resulting in a drop in Matrixx’ stock price from $19.24 that day to $5.78 on June 16th. The stock has not been higher than $6.55 since that time. Its $5.21 now. Pharmaceuticals Research Habitat UK Nestle
  9. 9. FaceTime Communications: Real Time is our business Secure and Enable the New Internet – 4,000+ Web 2.0 apps, Unified Communications, Social Networks Global operations – USA, EMEA, India, Asia/Pacific Market Leader – The top US banks – Insurance, Energy, Healthcare, Consumer Products, Government… Broadest Partner Ecosystem – Technology alliances
  10. 10. Social Networking Feature Support Issue Control Requirements Data Leak Prevention/Content Protect organization from employees disclosing sensitive information Protection Protect network against hidden Phishing/Trojan attacks through Malware Protection applications Ensure that SarahFaceTime on Twitter, Sarah Louise Carter on Identity Management LinkedIn & sl_carter on Skype connect back to her corporate identity Post content, status updates, allowed for marketing. Read only access Activity Control for all other staff. John’s posts appear on Twitter or Facebook only upon approval by Moderator Control Compliance Officer John can access Facebook, but not use Facebook chat, or download Granular Application Control and install any applications in the gaming category. Log all content posted, message sent through Web 2.0 and social Log and Archive Activity & Content networks Export stored data with corporate identity credentials to email archive, Use Archive of Choice WORM, for single discovery location F U V
  11. 11. Levels of Control: SN Widget categorisation FaceTime: – Control access to individual SN sites. – Allow / block application widgets on popular sites – By category or individually by searching for them
  12. 12. Levels of Control: SN feature control FaceTime: – Control features or areas of content posting – by User / Group – E.g. Make the sites read only
  13. 13. Social Networking – Content Monitoring FaceTime: – Summary of policies – Point and click policy editing for: Features to monitor Some features can also be moderated Dictionaries to use, e.g. – 1 match in ‘CorporateIdentities” dictionary AND – 1 match in “profanity” dictionary OR – 1 match in “SecretProjects” dictionary Action to take
  14. 14. eDiscovery of Social Networking Posts FaceTime – Social Networking activity and posts captured. FaceTime – All the captured social networking events are presented for eDiscovery and available for export to archiving platforms.
  15. 15. Levels of Control: Moderation FaceTime – Posts to Twitter / Facebook / LinkedIn held for review by following criteria: All Keyword / dictionary matches Regular expressions (e.g. Credit Card / Social Security number patterns)
  16. 16. And finally: Privacy? Australian Case from 2008: Hi Kyle, From: Niresh Regmi Usually that is the case, as per your From: Kyle Doyle Sent: Wednesday, 27 August 2008 9:50 a.m. From: Niresh Regmi contract. However please note that Sent: Wednesday, 27 August 2008 To: Kyle Doyle 27 August 2008 Sent: Wednesday, leave during these occasions is only 9:38 a.m. Subject: RE: Absence on Thursday 21st Niresh, 9:35 a.m. Hi 2008 granted for genuine medical reasons. To: Niresh Regmi You Kylemanager has determined To: line Doyle My leave was due to medical Subject: RE: Absence on Thursday Hi Kyle, reasons, so you cannot deny leave that your Absence on Thursday 21st Subject: leave was not due to 21st 2008 2008I believe the proof that you are after isbased on a line manager's discretion, below medical reasons and as such we cannot grant leave on this occasion. with no proof, please process leave Niresh, Hi Kyle, NIRESH REGMI as requested.absences do not require 1 day leave Please provide a medical certificate Thanks a medical certificate as stated in my stating a valid reason for your sick Regards, provided I have stated that I contract, leave on Thursday 21st 2008. Kyle Doyle am on leave for medical reasons. Thank You Thanks NIRESH REGMI Regards, Real Time Manager, Workforce Operations Kyle Doyle Resolutions Expert - Technical
  17. 17. Summary 10 years expertise in real-time communications Widest industry support for Web 2.0 applications Gartner Magic Quadrant ‘Visionary’ IDC leader for 5 consecutive years Your trusted partner for real-time communications and compliance Reference Materials: – 2010 Survey results; Osterman Research White Paper
  18. 18. Questions? Sarah Carter FaceTime Communications Inc scarter@facetime.com http://www.linkedin.com/in/sarahlouisecarter Twitter: @SarahFaceTime

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