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Case Study: Return on Relationship
Return on Relationship™ (hashtag #RonR)…simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. Return on Relationship yields increased share of voice, enhanced SEO, engaged impressions and reach that drives brand awareness, loyalty, advocacy and ultimately sales conversion.
Presented by: Ted Rubin, Chief Social Marketing Officer, Collective Bias & Author, Return on Relationship