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Case Study: How to Grow the Right Audience for Your Business: Optimizing Twitter and Facebook for Your Business’ Conversation Strategy
Presented by: Matt Gentile, Director of PR and Communication, Century 21®
Is your company or brand communicating effectively with your core target audience via social media channels? Facebook recently passed Google as the most visited Web site in the U.S. Do you have an effective conversation strategy that utilizes Twitter and Facebook to reach and build an audience for your business? The holy grail of social media marketing is defining how to define ROI against the effort your marketing department is spending trying to capture the next big thing. Jump off the social media crazy train and stop trying to get to the next big thing before it leaves the station. Matt Gentile will address the fundamental steps required to gain a handle on social media marketing for your business:
- Who is it you need to be talking to?
- How will you reach them?
- What are you going to say?
- Who is going to manage the conversation?
- Track, refine and maximize your investment in social media marketing