Presentation: Marketing Without Words: Leveraging Visual Data to go From a Social Brand to a Social Business
Presented by: Deb Berman, SVP Brand Strategy, Curalate
The sheer volume of images generated on social media proves that they are now core to the social experience. With consumers generating billions of images each week, it’s clear they would rather communicate with visuals to describe the things they covet or collect (a la Pinterest) and their lives in action (a la Instagram). How can a digital marketer find success in this new world of marketing without words that focuses so heavily on content, relevance, and life? Furthermore, how can your brand leverage data around social engagements to inform broader company objectives? Join us as we discuss this profound shift in consumer behavior, highlighting its impact on brands, and real-life examples to illustrate how data can help you grow beyond a social brand, and into a social business.