January, 2011                Within3 Confidential – 1
Secure, social, communication programs for HealthcareProfessionals & organizations.                                     Ad...
An interesting way to segment the reach of Mobile Apps.             Patient           Professional                        ...
Example – The Journal of American College of                Cardiology                                       Within3 Confi...
Example – the New England Journal of    Medicine image challenge.                                   Within3 Confidential – 5
Example – the New England Journal of    Medicine image challenge.                                   Within3 Confidential – 6
Medical Associations & Hospital Systems extending their reach to                     members & partners.                  ...
Pharmaceutical Companies securely interacting with                  Advisors.                                             ...
Another example –Speaker Programs extended via           secure mobile applications.                                      ...
A bit about the basic distribution options.                                      Web Mobile                               ...
Questions?             Within3 Confidential – 11
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Connect with Health Professionals - Anywhere, Anytime - BDI 1.19.11 Mobile Healthcare Communications: Case Studies and Roundtables

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Case Study: Connect with Health Professionals - Anywhere, Anytime
Presented by: Lance Hill, CEO, Within3
How pharma is integrating successful mobile strategies into their online communities, making it more convenient to interact and engage with busy health professionals.

www.bdionline.com

Published in: Business, Technology
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Connect with Health Professionals - Anywhere, Anytime - BDI 1.19.11 Mobile Healthcare Communications: Case Studies and Roundtables

  1. 1. January, 2011 Within3 Confidential – 1
  2. 2. Secure, social, communication programs for HealthcareProfessionals & organizations. Advisory Boards Speaker Programs Medical Associations Hospital Communities Clinical Trials Opinion Leaders Medical Publishing Group Purchasing Organizations Within3 Confidential – 2
  3. 3. An interesting way to segment the reach of Mobile Apps. Patient Professional Non Point- Point- of-Care of-Care Within3 Confidential – 3
  4. 4. Example – The Journal of American College of Cardiology Within3 Confidential – 4
  5. 5. Example – the New England Journal of Medicine image challenge. Within3 Confidential – 5
  6. 6. Example – the New England Journal of Medicine image challenge. Within3 Confidential – 6
  7. 7. Medical Associations & Hospital Systems extending their reach to members & partners. Within3 Confidential – 7
  8. 8. Pharmaceutical Companies securely interacting with Advisors. Within3 Confidential – 8
  9. 9. Another example –Speaker Programs extended via secure mobile applications. Within3 Confidential – 9
  10. 10. A bit about the basic distribution options. Web Mobile Native MobileMobile Sites Applications ApplicationsThe Good: The Good: The Good:•Works on almost all • Same experience as a native app •Discoverability of the app storedevices that have a (chiclet, graphics card, GPS, local •Rock solid global distribution channelmobile browser storage •Access to advanced device features • Installed from your servers (no app (background processing, camera,•Typically easiest to roll store headache) push notifications)out and maintain • Better metrics and version control •Presence on the device (installed from your servers) • Less fragmentation across and within The Bad: platforms •Med-Legal and the App Store • Presence on the device •The app store approval / disapprovalThe Bad: The Bad: process and bugs (denied for•No app store benefits •Lose discoverability of app store random and undocumented reasons,•No device benefits (although app stores for mobile web disappearing from the app store)•No device presence applications are emerging) •Platform bugs (Apple push •Lose advanced device features notification bugs) (camera, platform features like push •Multiple versions / builds for multiple notifications) (push notifications can be platforms side stepped by using SMS •Fragmentation within platforms technologies) (Android) Within3 Confidential – 10
  11. 11. Questions? Within3 Confidential – 11

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