Be the first to like this
Presentation: Elevating Online Awareness for Goya Foods
Minting Emotional Currency with an Integrated Digital Media Approach.
Presented by: Jon Fox, President, Flightpath
The culture of food is meant to be shared, and today’s digital era has enabled Goya to build upon its rich heritage of food, family and culture to reach consumers with stories, recipes and offers that drive product trial and purchase continuity.