John C. HavensEVP, Social Media, Porter   Novelli@johnchavens    THE DATA DIAGNOSIS –        HOW EMERGING MEDIA IS        ...
WHY MOBILE?
3
P&G ‘s Always Me Ovulation Tracker                        • Personalized                        question and answer       ...
5
STATISTICS
mHealth Adoption The Mobile Health Market Report, 2010-2015 from Research2Guidance: Widespread mHealth adoption and the pr...
CDC / EpocratesSource: CDC and Epocrates H1N1 Social Media Survey 2010   8
Remote Healthcare• 56% of US consumers like the  idea of remote healthcare.• 41% prefer care delivered via  mobile device....
COMPLIANCE
Compliance in Healthcare                           11
Epocrates / Walgreens"When I prescribe a medication for apatient, I’m not always confident theywill get it filled. Now wit...
SELF-MONITORING
Activity InterferenceSource: Jon Froehlich, University of Washington   14
Activity InterferenceSource: Jon Froehlich, University of Washington   15
Weight MateSource: Kendra Markle, Kaiser Permanente   16
Weight MateSource: Kendra Markle, Kaiser Permanente   17
TEXTING
Paul Meyer, Voxiva, Text4Baby                                19
Frontline SMS Locator                        20
Frontline SMS Locator                        21
Frontline SMS Locator                        22
APPS
MedSpeak           24
iTriage Symptom Locator                          Mountain State                          Health Alliance in               ...
iTriage Symptom Locator                          26
Epocrates            27
28
QR CODES
30
DIGITAL RECOGNITION
Kraft / Anonymous Video Analytics (AVA)                                          32
NEAR-FIELDCOMMUNICATIONS
34
AUGMENTED REALITY
UI-Art - Finland                   36
UI-Art - Finland                   37
UI-Art - Finland                   38
Frog Design              39
Frog Design              40
WHY MOBILE?
42
43
John.Havens@porternovelli.com@johnchavens
Upcoming SlideShare
Loading in …5
×

The Data Diagnosis - How Emerging Media is Transforming Healthcare - BDI 1/19/11 Mobile Healthcare Communications: Case Studies and Roundtables

1,161 views

Published on

Case Study: The Data Diagnosis - How Emerging Media is Transforming Healthcare
Presented by: John Havens, Executive Vice President, Social Media, Porter Novelli

A recent PricewaterhouseCoopers report found that fifty-six percent of US consumers liked the idea of remote healthcare, and 41 percent prefer care delivered via mobile device. Health-focused mobile apps that allow people to track multiple aspects of their health which are easily transmitted to physicians for an Always On model of patient care are transforming the way we take care of our bodies via modern communications tools.

www.bdionline.com

Published in: Business, Health & Medicine
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,161
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Data Diagnosis - How Emerging Media is Transforming Healthcare - BDI 1/19/11 Mobile Healthcare Communications: Case Studies and Roundtables

  1. 1. John C. HavensEVP, Social Media, Porter Novelli@johnchavens THE DATA DIAGNOSIS – HOW EMERGING MEDIA IS TRANSFORMING HEALTHCARE
  2. 2. WHY MOBILE?
  3. 3. 3
  4. 4. P&G ‘s Always Me Ovulation Tracker • Personalized question and answer function to address intimate questions • Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle • “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as 4 well as a store
  5. 5. 5
  6. 6. STATISTICS
  7. 7. mHealth Adoption The Mobile Health Market Report, 2010-2015 from Research2Guidance: Widespread mHealth adoption and the proliferation of smart phone health information and medical monitoring apps are set to transform all health-related industry sectors by 2015. 7
  8. 8. CDC / EpocratesSource: CDC and Epocrates H1N1 Social Media Survey 2010 8
  9. 9. Remote Healthcare• 56% of US consumers like the idea of remote healthcare.• 41% prefer care delivered via mobile device.Source: Pricewaterhouse Coopers 9
  10. 10. COMPLIANCE
  11. 11. Compliance in Healthcare 11
  12. 12. Epocrates / Walgreens"When I prescribe a medication for apatient, I’m not always confident theywill get it filled. Now with access tothe Walgreens PSC formulary, I can givethem an affordable option anddefinitive location to pick up theprescription. Im hopeful this willmake it easier for patients to complywith their drug regimen and be easieron their wallets."– Dr. Robert Dudley, family practicephysician 12
  13. 13. SELF-MONITORING
  14. 14. Activity InterferenceSource: Jon Froehlich, University of Washington 14
  15. 15. Activity InterferenceSource: Jon Froehlich, University of Washington 15
  16. 16. Weight MateSource: Kendra Markle, Kaiser Permanente 16
  17. 17. Weight MateSource: Kendra Markle, Kaiser Permanente 17
  18. 18. TEXTING
  19. 19. Paul Meyer, Voxiva, Text4Baby 19
  20. 20. Frontline SMS Locator 20
  21. 21. Frontline SMS Locator 21
  22. 22. Frontline SMS Locator 22
  23. 23. APPS
  24. 24. MedSpeak 24
  25. 25. iTriage Symptom Locator Mountain State Health Alliance in Tennessee App and electronic billboards relaying wait times at hospital emergency rooms “Symptom Navigator” tied to best and nearest health center 25
  26. 26. iTriage Symptom Locator 26
  27. 27. Epocrates 27
  28. 28. 28
  29. 29. QR CODES
  30. 30. 30
  31. 31. DIGITAL RECOGNITION
  32. 32. Kraft / Anonymous Video Analytics (AVA) 32
  33. 33. NEAR-FIELDCOMMUNICATIONS
  34. 34. 34
  35. 35. AUGMENTED REALITY
  36. 36. UI-Art - Finland 36
  37. 37. UI-Art - Finland 37
  38. 38. UI-Art - Finland 38
  39. 39. Frog Design 39
  40. 40. Frog Design 40
  41. 41. WHY MOBILE?
  42. 42. 42
  43. 43. 43
  44. 44. John.Havens@porternovelli.com@johnchavens

×