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Case Study: Influencing The Tasti D-Lite Way
Presented by: BJ Emerson, VP Technology, Tasti D-Lite and co-author of The Tasti D-Lite Way
BJ will share how the beloved frozen treat franchise embraced influencer marketing to enter new markets. BJ will outline how connecting with and empowering brand advocates is a central component to the strategy behind Stasis D-Lite’s goal to grow from 60 to 500 locations. BJ will also cover specific technologies he uses to identify and engage influencers.