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Presentation: Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels
Presented by: Jennifer Swartley, Head of Business Development, TapInfluence
Explore how to effectively incorporate social content into your marketing strategies to increase consumer engagement and measure the ROI of your social content efforts. TapInfluence will take you through the Black Box Wine Case Study "Thinking Inside the Box" that showcases the activation of influencers to build awareness, help shift brand perception and cultivate long-lasting relationships with your customers. You'll see how one brand activated their social content army to deliver 3x the value of their content investment.