Your Social Content Army

!
WE’VE ALL BEEN INFLUENCED BY CONTENT
CONTENT IS COMING IN
A CONSTANT STREAM

5
THE AGE OF CONSTANT
CONNECTION
• 80% look at phone within 15
minutes of waking up
•
“The device is no longer “a phone,”
it...
WE WANT TO HEAR FROM SOMEONE WE TRUST

her son.
Compelling Content Cuts Through
on Every Platform
Brand's social hub
is "always on"
50 Bloggers, 60 Days
BLOGS, FACEBOOK,
TWITTER, INSTAGRAM,
PINTEREST
==
Reach

Views

Engagement

2.3M

73k

5k+

$246,361

TMV

348%

ROI
56%

44%

31%

223%

(Google Analytics)

(Radian 6)

Increase in "share of voice" in June (this
is due to the number of me...
We have executed word of mouth programs in the past, but
what stood out for me was the quality of content created
that cou...
Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels - BDI 2/6/14 Influencer ...
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Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels - BDI 2/6/14 Influencer Marketing Forum

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Presentation: Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels
Presented by: Jennifer Swartley, Head of Business Development, TapInfluence
Explore how to effectively incorporate social content into your marketing strategies to increase consumer engagement and measure the ROI of your social content efforts. TapInfluence will take you through the Black Box Wine Case Study "Thinking Inside the Box" that showcases the activation of influencers to build awareness, help shift brand perception and cultivate long-lasting relationships with your customers. You'll see how one brand activated their social content army to deliver 3x the value of their content investment.

www.bdionline.com

Published in: Business, Technology
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Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels - BDI 2/6/14 Influencer Marketing Forum

  1. 1. Your Social Content Army !
  2. 2. WE’VE ALL BEEN INFLUENCED BY CONTENT
  3. 3. CONTENT IS COMING IN A CONSTANT STREAM 5
  4. 4. THE AGE OF CONSTANT CONNECTION • 80% look at phone within 15 minutes of waking up • “The device is no longer “a phone,” it’s become a personal extension of being.” Campbell Soup Company 4
  5. 5. WE WANT TO HEAR FROM SOMEONE WE TRUST her son.
  6. 6. Compelling Content Cuts Through on Every Platform
  7. 7. Brand's social hub is "always on" 50 Bloggers, 60 Days BLOGS, FACEBOOK, TWITTER, INSTAGRAM, PINTEREST ==
  8. 8. Reach Views Engagement 2.3M 73k 5k+ $246,361 TMV 348% ROI
  9. 9. 56% 44% 31% 223% (Google Analytics) (Radian 6) Increase in "share of voice" in June (this is due to the number of mentions of BBX in blog posts, etc). Increase in positive mentions of Black Box Wines
  10. 10. We have executed word of mouth programs in the past, but what stood out for me was the quality of content created that could be re-purposed in so many ways. The blogger generated posts and photography were of superior quality and also very fun and entertaining. Their topics ranged from food pairing, to wine cocktail recipes, to entertaining tips and blind wine taste tests. All were well received from our consumers. Jane Lee Black Box Marketing Manager

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