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he Eyes Have It: The Benefits of Visual Storytelling - BDI 9/20/12 Visual Social Media Leadership Forum

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Case Study: The Eyes Have It: The Benefits of Visual Storytelling
Presented by: Tom Hynes, Manager, Blogger Relations, PR Newswire
www.bdionline.com

Published in: Business, Technology
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he Eyes Have It: The Benefits of Visual Storytelling - BDI 9/20/12 Visual Social Media Leadership Forum

  1. 1. The Eyes Have It The Benefits of Visual Storytelling@ThomasHynes
  2. 2. Thomas HynesBlogger Relations Manager at PR Newswire@ThomasHynes
  3. 3. Blog Life@ThomasHynes
  4. 4. Hunting Story There were some animals. We had spears.@ThomasHynes
  5. 5. Pictures Tell a Fuller Story@ThomasHynes
  6. 6. 1960 Presidential Debate First televised debate 70 million viewers Those listening on radio thought Nixon won Those watching thought Kennedy did@ThomasHynes
  7. 7. Looking Presidential@ThomasHynes
  8. 8. PICTURE or GTFO@ThomasHynes
  9. 9. InstagramPicture’s worth a thousand words… •Over 40 million users •Over 1 billion photos uploaded •1600% growth between 4/2011 – 4/2012 •Sold to Facebook for $1 billion @ThomasHynes
  10. 10. Sharpie Instagram  Alternative Uses  Fan Art@ThomasHynes
  11. 11. Pinterest •Provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined •Users Spend 16 minutes per visit (only 12 for Facebook)@ThomasHynes
  12. 12. Interspecies Buddying@ThomasHynes
  13. 13. Benefits of Multimedia Assets Text & Photo 1.8x Text & Video 4.3x Text & Video & Photo 7.4x Text & Video & Photo & Downloadable Files 9.7x@ThomasHynes
  14. 14. Pictures Tell a Fuller Story@ThomasHynes
  15. 15. Social Sharing Goes Up 3.5x!@ThomasHynes
  16. 16. State Farm@ThomasHynes
  17. 17. Holy Shatner!@ThomasHynes
  18. 18. All Tied Together@ThomasHynes
  19. 19. QUESTIONS? thomas.hynes@prnewswire.com@ThomasHynes#prsocial

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