hi.
i’m naveen.
“make cities easier
      to use”
tips
 points
 badges
specials
can we use software
 to change people’s
      behavior?
we started noticing
people really respond
   to these stimuli
people started
 throwing big parties
just to get the swarm
        badge.
venues, brands,
agencies are using us
      as a unique
 advertising platform
we’re building tools
 that can work for a
 small business with
      one owner
...or a large chain
with 1000s of venues.
specials
analytics and crm
loyalty card
 integration
3rd-party integration
   through the api
/businesses
AJ Bombers
  (Milwaukee burger
   joint started by
Angie and Joe Sorge)
“The game element
 fosters business
   growth.” -Joe
Rewards based on
user-generated data
Leave a tip -> get a
     free cookie
Swarm badge party
3pm = start of party
3:02pm = Swarm badge
      unlocked
161 people checked in
56 had never done so
       before
partnered with Laacke
    & Joys (kayak)
231 check-ins
(record sales day)
future:
 Super Swarm
Foursquare 4k
what next?
bye.


       @naveen
naveen@foursquare.com
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
Foursquare Presentation - BDI 9.15.10 Mobile Social Communications
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Foursquare Presentation - BDI 9.15.10 Mobile Social Communications

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Keynote Case Study: Foursquare for the Small Business Owner
Presented by: Naveen Selvadurai, Co-Founder, Foursquare
AJ Bombers, a popular Milwaukee burger joint, saw a 30% sales increase on select menu items after they started experimenting with foursquare. Foursquare co-founder Naveen Selvadurai will discuss how the restaurant owner took advantage of foursquare's Specials platform, Tips and To Do functionality and game mechanics to drive up business

www.bdionline.com

Published in: Business
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Foursquare Presentation - BDI 9.15.10 Mobile Social Communications

  1. 1. hi.
  2. 2. i’m naveen.
  3. 3. “make cities easier to use”
  4. 4. tips points badges specials
  5. 5. can we use software to change people’s behavior?
  6. 6. we started noticing people really respond to these stimuli
  7. 7. people started throwing big parties just to get the swarm badge.
  8. 8. venues, brands, agencies are using us as a unique advertising platform
  9. 9. we’re building tools that can work for a small business with one owner
  10. 10. ...or a large chain with 1000s of venues.
  11. 11. specials
  12. 12. analytics and crm
  13. 13. loyalty card integration
  14. 14. 3rd-party integration through the api
  15. 15. /businesses
  16. 16. AJ Bombers (Milwaukee burger joint started by Angie and Joe Sorge)
  17. 17. “The game element fosters business growth.” -Joe
  18. 18. Rewards based on user-generated data
  19. 19. Leave a tip -> get a free cookie
  20. 20. Swarm badge party
  21. 21. 3pm = start of party 3:02pm = Swarm badge unlocked
  22. 22. 161 people checked in 56 had never done so before
  23. 23. partnered with Laacke & Joys (kayak)
  24. 24. 231 check-ins (record sales day)
  25. 25. future: Super Swarm Foursquare 4k
  26. 26. what next?
  27. 27. bye. @naveen naveen@foursquare.com

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