Case Study: It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships, Stupid
Presented by: Evan Welsh, Director of Global Media Relations, SAP
Just because we have more means and quicker ways to communicate with our stakeholders (customers, employees, reporters, investors, etc.) than ever before doesn’t mean we should forget some of the basic principles of communication, including listening when someone is talking; making sure it is a two-way process; and affirming and acknowledging results. However, the proliferation of channels, ease of use of new technologies and the fact that many people throughout an enterprise want to communicate their message, necessitates now more than ever the need for a coherent strategy and approach and understanding of social media. Learn how SAP, a global company of 50,000 employees, is embracing social media and networking across the enterprise.