Enabling social in Financial Services, meeting complianceSarah Carter – VP Marketing @sarahactiancewww.linkedin.com/in/sar...
Agenda Actiance, why we are here How we got here The Era of Social Communications Social Risks – does compliance stop adop...
Why am I presenting to you today? Sarah Carter VP, Marketing I run social media for Actiance I have a global remit, with v...
About Actiance         Enable the New Internet             – 5,000+ Web 2.0 apps, Unified                  Communications,...
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
The Era of Social CommunicationsPreviously…CorporateCommunicationswas easy                       Customers               P...
The Risks of Social Media…Data Leakage   Incoming Threats   Compliance & eDiscovery   User Behavior                       ...
You Need an Enterprise Strategy for Social Business Initiatives“Strategic Planning Assumption(s):By 2015, the 20% of enter...
How to make social pay dividends           Strategy                        Personal brand                                 ...
e
13   Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
So how do you do that?     14Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
Focus on the important contacts in your life.. 15   Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
Content: CrowdSource Content that works  Pg. 16
Give users the framework, and the ability to personalize17    Confidential and Proprietary © 2011, Actiance, Inc. All righ...
Give the user measurable insight, aggregate results  Pg. 18
What can you easily do: Now 1. Understand your firms landscape, get visibility. 2. Engage stakeholders in policy setting. ...
And finally..  info@actiance.com  @Actiance, @SarahActianceFurther reading:  Osterman Research White Paper“The Impact of N...
Enabling Social in Financial Services, Meeting Compliance Presentation - BDI 11/16/11 Financial Services Social Communicat...
Enabling Social in Financial Services, Meeting Compliance Presentation - BDI 11/16/11 Financial Services Social Communicat...
Enabling Social in Financial Services, Meeting Compliance Presentation - BDI 11/16/11 Financial Services Social Communicat...
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Enabling Social in Financial Services, Meeting Compliance Presentation - BDI 11/16/11 Financial Services Social Communications: Case Studies & Roundtables

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Case Study: Enabling Social in Financial Services, Meeting Compliance
Presented by: Sarah Carter, VP, Marketing, Actiance
Financial institutions are increasingly deploying enterprise unified communications and collaboration platforms, social software, and real-time tools despite the regulatory hurdles. Sarah will break down the security and compliance issues as well as share how leading organizations are overcoming them. She will also provide insights from her bird's eye perspective gained from providing solutions to Actiance's 1,600+ financial customers since 2001.

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Enabling Social in Financial Services, Meeting Compliance Presentation - BDI 11/16/11 Financial Services Social Communications: Case Studies & Roundtables

  1. 1. Enabling social in Financial Services, meeting complianceSarah Carter – VP Marketing @sarahactiancewww.linkedin.com/in/sarahlouisecarterConfidential and Proprietary © 2011, Actiance, Inc.All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.
  2. 2. Agenda Actiance, why we are here How we got here The Era of Social Communications Social Risks – does compliance stop adoption? Six Key Tenets of Social So who’s doing it well? And how? How can you get it right? 10 steps to success
  3. 3. Why am I presenting to you today? Sarah Carter VP, Marketing I run social media for Actiance I have a global remit, with varied experience I work with financial services customers best practice Social Media adoption Twitter: @SarahActiance LinkedIn: http://www.linkedin.com/in/sarahlouisecarter My biggest challenge?
  4. 4. About Actiance Enable the New Internet – 5,000+ Web 2.0 apps, Unified Communications, Social Networks Global operations – USA, EMEA, India, Asia/Pacific Market Leader – 9 of the top 10 US banks – 284 FINRA firms – Top 5 Canadian banks – 82,000 Social Network Users Under License Broadest Partner Ecosystem – Technology alliancesConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  5. 5. Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  6. 6. The Era of Social CommunicationsPreviously…CorporateCommunicationswas easy Customers Partners Employees Pg. 7
  7. 7. The Risks of Social Media…Data Leakage Incoming Threats Compliance & eDiscovery User Behavior Pg. 8
  8. 8. You Need an Enterprise Strategy for Social Business Initiatives“Strategic Planning Assumption(s):By 2015, the 20% of enterprises that employ social media beyondmarketing will lead their industries in revenue growth. By 2016, 15%of businesses will deploy a horizontal social technology layer thatintegrates with several business applications.” Gartner, May 2011 “Dont view social media as just another channel; use it to rethink marketing principles strategically.” Pg. 9
  9. 9. How to make social pay dividends Strategy Personal brand Leverage Analytics Education Pg. 10
  10. 10. e
  11. 11. 13 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  12. 12. So how do you do that? 14Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  13. 13. Focus on the important contacts in your life.. 15 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  14. 14. Content: CrowdSource Content that works Pg. 16
  15. 15. Give users the framework, and the ability to personalize17 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  16. 16. Give the user measurable insight, aggregate results Pg. 18
  17. 17. What can you easily do: Now 1. Understand your firms landscape, get visibility. 2. Engage stakeholders in policy setting. Set the policy. 3. Consider and address the risks, in a granular fashion. 4. Provide education for your users on acceptable and appropriate use. 5. Issue and implement best practice guidelines. 6. Provide users with the tools and the ability to be social 7. Understand and manage the fallibility of human beings. 8. Record and retain (appropriate) communications. 9. Review and refine policies (regularly). 10. and of course, understand your compliance requirements and management…
  18. 18. And finally.. info@actiance.com @Actiance, @SarahActianceFurther reading: Osterman Research White Paper“The Impact of New Communications Tools on Financial Services Firms” 2010 Internet Usage Survey Results Meeting FINRA 10-06/11-39 Compliance Guidelines White Paper FSA: Social Networks, Web 2.0 Actiance Collateral Library http://actiance.com/products/collateral- library.aspx

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