Citi - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum

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Keynote Presentation by: Andres Wolberg-Stok, SVP, Director / Mobile and Emerging Technologies Strategy Lead, Citi

www.bdionline.com

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Citi - BDI 6.14.11 Mobile Financial Services Communications Leadership Forum

  1. 1. CITI MOBILE SMMobile 2.0: Beyond account management Andres Wolberg-Stok SVP, Mobile & Emerging Technologies Strategy Director North America Consumer Banking Citigroup Copyright 2011 Citigroup Inc.
  2. 2. A Case Study in Using Mobile to...• Step up from account-management to next stage• Showcase your offerings• Create and reinforce the social connection• Acquire new customers Copyright 2011 Citigroup Inc. 2
  3. 3. SHOWCASING YOUR MOBILE OFFERING Copyright 2011 Citigroup Inc. 3
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  8. 8. BUT... WHAT ABOUT MOBILE USERS? Copyright 2011 Citigroup Inc. 8
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  28. 28. Checklist: Showcasing your offerings• Mobile users are obviously keen on mobile• Meet your most likely users where they are• Optimize for mobile• Recognize and serve for main device types• It’s not all about the features Copyright 2011 Citigroup Inc. 28
  29. 29. CREATING THE SOCIAL CONNECTION Copyright 2011 Citigroup Inc. 29
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  39. 39. Checklist: Creating the Social Connection• Mobile and Social Media, a perfect match• Customer-service and buzz benefits• Integrate Social within your Mobile experience• Tell them it’s there•“There’s no room for humility in this business” (BD) Copyright 2011 Citigroup Inc. 39
  40. 40. MOBILE AS A VENUE FOR ACQUISITION Copyright 2011 Citigroup Inc. 40
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  48. 48. Checklist: Mobile as a Venue for Acquisition• Leverage your own Mobile offerings as... • proof points of mobile-friendliness • venues for advertising• Recognize medium limitations• Work around them• Plan your handoff to other channels Copyright 2011 Citigroup Inc. 48
  49. 49. THANK YOU! Copyright 2011 Citigroup Inc. 49

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