Using Your Web Presence,
SEO Techniques & Social Media
Marketing to Create, Bolster or Repair

Your Online Reputation
Help!
My reputation is
under attack!
Your Precarious Reputation

It takes many good
deeds to build a good
reputation, and only one
bad one to lose it.
Ben Fran...
Your Precarious Reputation
In the case of Search
Engines, it doesn’t even
take a bad deed.
Today, Everyone is a Publisher
Information can be easily
skewed online

Your reputation
can be drastically
changed.
The Usual Suspects
 Unhappy customer
 Desperate competitor
 Rejected job applicants
 Disgruntled current or
 former employ...
Online Reputation Management
Practical steps to
protect and manage
your company’s
reputation online
Internet = Instant Access to Information
Our decision
making process
has been
revolutionized
It’s Easy to Broadcast
So many channels
and opportunities,
read by so many
eyeballs
No Magic Bullets
Be Pro-Active
& give it time
Your Online Reputation Toolkit
 Your company website
 SEO tactics
 Social media outreach
 Blogging
 Media outreach
“Positive” Content Creation
No better place to start
than your company website
 Keep the content fresh
 Talk about positiv...
‘Humanize’ Your Site
 Add a blog
 Put faces and voices
 Feedback section
 Testimonials
 Humanitarian work
SEO Value
3 critical factors to get
page 1 results:
   1. Keyword Usage
   2. Updated, Fresh Content
   3. Inbound links
Social Media Outreach
Get the ‘good word’ out
about your company
Opening accounts on a variety
of social media sites is li...
The Power of Social Media
Social media profiles
come to the top of
Google
So be cautious of
the content.
Harness the Ranking of Social Media
Use social media outlets and their
high ranking placements on
search engines to establ...
Get Your Voice Heard
Blog
Send out online press
releases – SEO value
Turn a Negative Into a Positive
How you deal with a
mistake makes all the
difference in the world.
Steps We Took
 Built an SEO friendly website
 Added blog
 Created a social media presence
 Sent out press releases
 Manage...
Fixing a Non-Existence Presence
From 0 to Celebrity Status
Hey Bing My Company!
Good online reputation
helps sales &
marketing
Selecting the Right ORM Partner
SHOW ME THE RESULTS!
Seek companies with a
reputation for highest levels
of high SEO resul...
Look up ‘Website Design Company’
Over 110 million
results.
We don’t just launch websites.
We launch success stories.


Questions? Contact us at (212) 260-1978
or visit us online at ...
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Blue Fountain Media: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation - BDI 3/24/10 Social Reputation Management

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Case Study: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation
Presented by: Gabriel Shaoolian, Founder and CEO, Blue Fountain Media
Your company’s reputation means everything. As founding father Ben Franklin once said “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Anyone doing business with you or even thinking about doing business with you will go to Google or another major search engine and research you and your company. What they find in the search results will determine whether you have a new client/customer or whether someone has been driven away by negative comments and an overall negative perception of you, your company and your executives. Gabriel Shaoolian will address the practical steps businesses need to take to present your company in the best possible light:
- Enhancing your current website
- Creating micro sites
- Creating a company blog
- Leveraging social media
- Establishing yourself as an expert
- Maximizing public relations opportunities
www.bdionline.com

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Blue Fountain Media: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation - BDI 3/24/10 Social Reputation Management

  1. 1. Using Your Web Presence, SEO Techniques & Social Media Marketing to Create, Bolster or Repair Your Online Reputation
  2. 2. Help! My reputation is under attack!
  3. 3. Your Precarious Reputation It takes many good deeds to build a good reputation, and only one bad one to lose it. Ben Franklin
  4. 4. Your Precarious Reputation In the case of Search Engines, it doesn’t even take a bad deed.
  5. 5. Today, Everyone is a Publisher
  6. 6. Information can be easily skewed online Your reputation can be drastically changed.
  7. 7. The Usual Suspects Unhappy customer Desperate competitor Rejected job applicants Disgruntled current or former employee A jokester An ex
  8. 8. Online Reputation Management Practical steps to protect and manage your company’s reputation online
  9. 9. Internet = Instant Access to Information Our decision making process has been revolutionized
  10. 10. It’s Easy to Broadcast So many channels and opportunities, read by so many eyeballs
  11. 11. No Magic Bullets Be Pro-Active & give it time
  12. 12. Your Online Reputation Toolkit Your company website SEO tactics Social media outreach Blogging Media outreach
  13. 13. “Positive” Content Creation No better place to start than your company website Keep the content fresh Talk about positive achievements Update executive and employee profiles Add a personal touch
  14. 14. ‘Humanize’ Your Site Add a blog Put faces and voices Feedback section Testimonials Humanitarian work
  15. 15. SEO Value 3 critical factors to get page 1 results: 1. Keyword Usage 2. Updated, Fresh Content 3. Inbound links
  16. 16. Social Media Outreach Get the ‘good word’ out about your company Opening accounts on a variety of social media sites is like employing a host of new broadcast networks.
  17. 17. The Power of Social Media Social media profiles come to the top of Google So be cautious of the content.
  18. 18. Harness the Ranking of Social Media Use social media outlets and their high ranking placements on search engines to establish yourself as an expert. Participate in forums Provide insightful commentaries Be a guest blogger on key industry sites
  19. 19. Get Your Voice Heard Blog Send out online press releases – SEO value
  20. 20. Turn a Negative Into a Positive How you deal with a mistake makes all the difference in the world.
  21. 21. Steps We Took Built an SEO friendly website Added blog Created a social media presence Sent out press releases Managed to contact source to remove unverified content
  22. 22. Fixing a Non-Existence Presence From 0 to Celebrity Status
  23. 23. Hey Bing My Company! Good online reputation helps sales & marketing
  24. 24. Selecting the Right ORM Partner SHOW ME THE RESULTS! Seek companies with a reputation for highest levels of high SEO results.
  25. 25. Look up ‘Website Design Company’ Over 110 million results.
  26. 26. We don’t just launch websites. We launch success stories. Questions? Contact us at (212) 260-1978 or visit us online at BlueFountainMedia.com

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