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Case Study: Blogging for Profit and Notoriety: Observations and Strategies
Blogging can lead to name recognition, establishing one as an expert and ultimately leading to client development. Like everything in life, there are steps that can and should be taken to pursue the path. Without clear goals you will just be wandering aimlessly, perhaps spending a lot of time but not engaging in any kind of activity that is likely to lead where you want it to go. That is why it is essential to think about who it is that you are writing for, what kind of writing you want to do to attract the audience you are looking for and what kind of content are you willing to put out.
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com