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History of podcasting

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History of podcasting

  1. 1. History of Podcasting From RCS to RSS and Beyond Brandon Hammell
  2. 2. Contents Beginnings: Radio Computing Services and Mbone The 90s: Internet Radio and Big Business Post-2000: RSS and Commercial Opportunities Final Thoughts
  3. 3. Part 1Beginnings: Radio Computing Services and Mbone
  4. 4. Beginnings: Radio Computing Services Founded in 1979 by Andrew Economos Throughout the 1980s, company provided software for radio stations that contained both music and talk-radio content The Selector, a musical scheduling system, became so popular it was eventually used by over 9000 radio stations to create music logs
  5. 5. Beginnings: Mbone Developed in early 1990s by Van Jacobson, Steve Deering and Stephen Castner An experimental system for sending IP content to groups of users (known as “multicasting”) Allowed for real time access to interactive audio and video on the internet Steve Deering described an aim of creating a “global video telephone system that allows groups of people -- not just individuals -- to share voice and data and images in "real time" over the Internet” (New York Times)
  6. 6. Part 2The 90s: Internet Radio and Big Business
  7. 7. The 90s: Internet Radio and Big Business November 1994 – WXYC in New York State becomes first traditional radio station to broadcast via the internet 1995 – Progress Networks released Real Audio, a compressed audio format, which allows for real time transmission of AM quality radio, eventually compatible with Miscrosoft and Nullsoft media players
  8. 8. The 90s: Internet Radio and Big Business Entrance of big media players  1996 – Sonicwave.com becomes first internet radio station licensed by BMI (Broadcast Music Inc.) and ASCAP (American Society of Composers, Authors and Publishers)  1996 – Richard Branson‟s Virgin Radio becomes first European station to broadcast full program on the internet  1998 – Initial Public Offering for Broadcast.com sets record for IPOs by increasing nearly 250% from its opening price in a single day
  9. 9. Part 3Post 2000: RSS and Commercial Opportunities
  10. 10. Post-2000: RSS and Commercial Opportunities RSS – Really Simple Syndication  Developed at Netscape and first released in 1999 – then known as RDF (Resource Description Framework)  A web feed that allows for publishing of frequently updated works  A person can subscribe to an RSS from a website and their feed is automatically updated when the content is changed
  11. 11. Post-2000: RSS and Commercial Opportunities RSS and Podcasting  2001 – Tristan Louis, a French blogger, creates first audio blog model which employs an RSS feed  2004 – British IT journalist, Ben Hammersley, writing for The Guardian, suggests the name “podcasting” to describe portable audio blogs  2005 – Apple iTunes version 4.9 adds features to support podcasts, including a directory that allows for automatic downloading and ranking
  12. 12. Post-2000: RSS and Commercial Opportunities Mainstream Acceptance  Within days of the release of iTunes 4.9, podcasters noticed huge spike in listenership with number of downloads often tripling  2005 – George W. Bush becomes first President to podcast when his weekly radio address becomes available for download on the White House.gov website  2006 - Prime Minister Steven Harper‟s government initiates “Prime Minister of Canada‟s Podcast,” which continues to be updated on a weekly basis today
  13. 13. Post-2000: RSS and Commercial Opportunities David Spark, writing for Mashable.com, cites 9 “money making techniques” for podcasters:  1) Bring podcast and its audience to a podcasting network which will then run ads against it and provide compensation to podcaster  2) If podcast has an audience, the podcaster can recruit sponsors himself  3) Request donations like public television  4) Give away some podcasts for free, while charging a fee for others  5) Give away part of a show for free, while charging a fee for
  14. 14. Post-2000: RSS and Commercial Opportunities9 “money making techniques” for podcasters [cont‟d]:  6) Podcasters can build their own network of programming and recruit sponsors to run ads on it  7) Use the podcast to promote brand and sell the podcaster‟s goods or services – method often employed by stand-up comedians  8) Sell an iPhone application during podcast  9) Integrate sponsorship into show‟s editorial
  15. 15. Part 4Final Thoughts
  16. 16. Final Thoughts  Podcasts are one of the most important developments of the social media revolution  Rooted in technology that dates back to the late 1970s, they only went mainstream post-2000  Today they contain enormous commercial potential
  17. 17. Works CitedHistory of Podcasting. Wikipedia. Retrieved February 8th, 2013 from http://en.wikipedia.org/wiki/History_of_podcastingInternet Radio. Wikipedia. Retrieved February 8 , 2013 from http://en.wikipedia.org/wiki/Internet_radioiTunes: Podcasting. Wikipedia. Retrieved February 17, 2013 from http://en.wikipedia.org/wiki/itunes#PodcastsLewis, Peter H. (1995, February 8). Business Technology; Peering out of a „Real Time‟ window. New York Times. Retrieved: February 16, 2013 from http://www.nytimes.com/1995/02/08/business/business-technology-peering-out-a-real-time-window.htmlRSS. Wikipedia. Retrieved February 16th, 2013 from http://en.wikipedia.org/wiki/RSSSpark, David. (2009, October 1). 9 Successful techniques for making money from podcasting. Mashable.com. Retrieved February 17, 2013 from http://mashable.com/2009/10/01/podcast-money-making-tips/The Two Way Web. (2012, June 30). The History of Podcasting. Retrieved February 11, 2013 from http://www.thetwowayweb.com/the-history-of-podcastingTristan Louis. Wikipedia. Retrieved February 17th, 2013 from http://en.wikipedia.org/wiki/Tristan_Louis

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