Slides from keynote given at UX India 2015.
Description: I will show you how three small changes in the development process can have a huge impact on the product quality and make everyone feel good: the end users, product managers, developers and designers.
This approach was refined with teams around the world. It embraces the essence of modern innovation methodologies such as Design Thinking, Google’s Design Sprint, etc. while being simple and operable.
9. 10 |
Stop thinking about how you
can make the product better
Start thinking about how you
can make your customers
more successful
— Jeff Bezos, CEO Amazon
37. 45 |
If I had asked people
what they wanted,
they would have
said faster horses.
— not Henry Ford
38. 46 |
Get every member on the team
to spend two hours every six weeks
Watching Your Users
and you'll likely have a great user experience
appear before your very eyes.
41. 49 |
"This was
enjoyable."
"It adds a new
dimension to the
work of a UI
developer."
"The idea can come from
anybody…"
"It was three days of fun
filled learning where we
were convinced that this
would definitely change
the way products are
developed right now …"
"In just 2 days we created
a completely new UI
approach that we would
also be able to deliver in
probably not more than 3
month time."
"This is not yet another
workshop - This is
important for every
product. "
"I always struggle to explain my thoughts to others - for
the first time I could see the non-designers and the UI
designers speak the same language in the workshop."
“We need a new design for X” like “A pound of design please and two bags of usability. ”
Perfect solution for a non-existing problem
Design is problem solving
You Cannot Solve What You Don't Understand
You Cannot Solve What You Don't Understand
Don’t make important decisions with incomplete information
Solve a problem for s/o: It boils down to saving time and saving money.
How can I help your be more successful?
ADMINISTRATION vs MONITORING
something that makes you mad
Don’t ask about their future intentions (“would you buy this?”), but do ask about PAST behaviour
Solve a problem for s/o: It boils down to saving time and saving money. All consumer products need to deliver on one or both
Bsp.: Speichern-Button,
Promise to Solve Problems, Not Build Features
Put them together and let them work on CUSTOMER PROBLEMS not on Features!
their accuracy increased 10x
Look around the problem
Take some steps back. That‘s where most interesting things are hiding
Superman, Kid, Everything goes, No money
Brainwriting to Describe the Users' Pains
Don’t make important decisions with incomplete information
Key IDEA = Put it to test asap. SHORTEN TIME TO NEXT TEST!
Key IDEA = Put it to test asap. SHORTEN TIME TO NEXT TEST!
Conterintuitive if you want better products, dont focus on products