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www.shadzlog.comPRODUCT MANAGERA short introduction of Product Manager ‘s role andqualities in technology industry© 2013 s...
www.shadzlog.comwww.shadzlog.comWHAT IS PRODUCT MANAGEMENT?Product management is anorganizational lifecycle functionwithin...
www.shadzlog.comWHAT DOES PRODUCT MANAGER DO AND WHOM DOES HEWORK WITH?© 2013 shadzlog.com, twitter - @shadzlogProduct Man...
www.shadzlog.comQUALITIES OF A PRODUCT MANAGER© 2013 shadzlog.com, twitter - @shadzlog
www.shadzlog.comBUILDING BLOCKS OF GOOD PRODUCT MANAGER© 2013 shadzlog.com, twitter - @shadzlog
www.shadzlog.comSHOULD PRODUCT MANAGER BE TECHNICAL, DESIGN ORBUSINESS GUY?!!© 2013 shadzlog.com, twitter - @shadzlogDesig...
www.shadzlog.com© 2013 shadzlog.com, twitter - @shadzlogKEYS FOR SUCCESSFUL PRODUCT MANAGEMENTListen to Market Prioritize ...
www.shadzlog.comTHANK YOUVISIT ME : WWW.SHADZLOG.COMFOLLOW ME : @SHADZLOG© 2013 shadzlog.com, twitter - @shadzlog
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Product management shadzlog

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Product management shadzlog

  1. 1. www.shadzlog.comPRODUCT MANAGERA short introduction of Product Manager ‘s role andqualities in technology industry© 2013 shadzlog.com, twitter - @shadzlog
  2. 2. www.shadzlog.comwww.shadzlog.comWHAT IS PRODUCT MANAGEMENT?Product management is anorganizational lifecycle functionwithin a company dealing with theplanning, forecasting, or marketingof a product or products at allstages of the product lifecycle. *© 2013 shadzlog.com, twitter - @shadzlog * http://en.wikipedia.org/wiki/Product_management** http://www.ehow.com/about_4741210_product-management.htmlThe concept of Product Management began in the 1930s at Proctor and Gamble as an approachto revive the Camay soap. ** Product Management gained momentum after Harvard Businessschool taught the 4 P’s of marketing.ProductManagement
  3. 3. www.shadzlog.comWHAT DOES PRODUCT MANAGER DO AND WHOM DOES HEWORK WITH?© 2013 shadzlog.com, twitter - @shadzlogProduct Manager CustomerSales TeamDevelopment TeamTop ManagementResponsible for Works with• Market research and competitiveanalysis• Define product strategy and roadmaps • Create relevant documents (MRDs andPRDs etc.) • Being customer champion• Tactical execution• External & Internal Partnership• Evangelization and Product demos• Sales• Marketing communication• Engineering• Design• Customer Service• Quality Assurance• Operations
  4. 4. www.shadzlog.comQUALITIES OF A PRODUCT MANAGER© 2013 shadzlog.com, twitter - @shadzlog
  5. 5. www.shadzlog.comBUILDING BLOCKS OF GOOD PRODUCT MANAGER© 2013 shadzlog.com, twitter - @shadzlog
  6. 6. www.shadzlog.comSHOULD PRODUCT MANAGER BE TECHNICAL, DESIGN ORBUSINESS GUY?!!© 2013 shadzlog.com, twitter - @shadzlogDesign TechnicalBusinessProduct ManagementRef : http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager
  7. 7. www.shadzlog.com© 2013 shadzlog.com, twitter - @shadzlogKEYS FOR SUCCESSFUL PRODUCT MANAGEMENTListen to Market Prioritize Validate CommunicateListen to themarket’sproblems to buildsuccessfulproductsCan not doeverything atonce. Prioritizerequirements,launches andmarketsValidate yourassumptions,features, productand tools, andcontinuallyimprove them.Engage ,communicate &evangelize withinternal andexternalstakeholders
  8. 8. www.shadzlog.comTHANK YOUVISIT ME : WWW.SHADZLOG.COMFOLLOW ME : @SHADZLOG© 2013 shadzlog.com, twitter - @shadzlog

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