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Facebook & Programmatic 2012-2016

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Facebook's brief summary on programmatic. An assortment of #MustRead posts about the short history of the social media giant on AdTech and Programmatic.

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Facebook & Programmatic 2012-2016

  1. 1. A brief summary of facebook ‘s Programmatics evolution reLaunch of ATLAS Facebook ATLAS Sept, 2015: An attemp to transform ATLAS into a DSP/DMP, serving ads on desktop, mobile and video Feb, 2013: Facebook bought Atlas ad server from Microsoft 2015 2013 Facebook Custom Audiences Sep, 2012: Facebook Lets Businesses Plug In CRM Email Addresses2012 FBX - Facebook Exchange Mar, 2012: Facebook ads through real- time bidding 2012 LiveRail Jul, 2014: Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller 2014 The beginning of the end of ATLAS Feb, 2016: Facebook's Atlas Struggles To Serve Its Market 2016 FB closes LiveRail May, 2016: Facebook is shutting down the video-ad company… 2016 Sources: Facebook Studio, TechCrunch, Atlas Solutions, Adexchanger, MediaPost, Adage, Business Insider FAN – Facebook Audience Network 2014 Oct, 2014: Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps by @b_crespo -
  2. 2. •  https://www.facebook-studio.com/news/item/introducing-facebook- exchange •  http://techcrunch.com/2012/10/11/facebook-custom-audience-ads/ •  https://atlassolutions.com/2014/09/29/meet-the-new-atlas/ •  http://adexchanger.com/platforms/facebooks-atlas-struggles-to-serve- its-market/ •  http://www.mediapost.com/publications/article/238059/the-big-five- and-programmatic-brand-advertising.html •  http://adage.com/article/digital/facebook-buy-biggest-video-ad- seller-liverail/293992/ •  http://www.businessinsider.com/facebook-shutting-down- liverail-2016-5 Sources: Facebook Studio, TechCrunch, Atlas Solutions, Adexchanger, MediaPost, Adage, Business Insider by @b_crespo - A brief summary of facebook ‘s Programmatics evolution About DIVISADERO DIVISADERO is a leading European boutique consultancy in digital strategy. We help organisations to become more efficient and competitive by leveraging digital data. The source of DIVISADERO leadership are our people. We are mathematicians, IT, economists, engineers, marketers, statisticians with advanced MARKETING, BUSINESS and TECHNOLOGY knowledge.

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