WHAT’S A TWEET?  LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE  ENGAGE OTHERS TO IMPROVE CAREChristina Krause   +   Ajay ...
Before we get started …    Share what you are learning, ask questions    or chat with others on Twitter!    #NHSTweets #NH...
Download it now from                                       www.bcpsqc.ca                                       (we’ll be r...
What to expect1. This webinar will explore how we have started using Twitter.#NHSTweets | @BCPSQC @NHSInstituteUK
What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a ...
What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a ...
What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a ...
Over the next hour and a half we’ll cover…        1.   Highlights of the July 10 session        2.   Twitter Lingo        ...
VISION     A sustainable health care system     built on a foundation of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
MISSION      Provide system-wide leadership      through collaboration with patients,      the public and those working wi...
Value of Social Media: Our Journey So Far                              July 10th webinar#NHSTweets | @BCPSQC @NHSInstituteUK
We had fun - thank you!    #NHSTweets | @BCPSQC @NHSInstituteUK
Missed the ‘Value of Social Media’ session or wouldlike to view the material?   #NHSTweets | @BCPSQC @NHSInstituteUK
Missed the ‘Value of Social Media’ session or wouldlike to view the material?                             Not to worry!   ...
We’ve documented it for you.    #NHSTweets | @BCPSQC @NHSInstituteUK
Links from July 10th Value of Social Media session:  NHS Webinar recording http://ow.ly/ccEOw  Youtube http://ow.ly/chqzK ...
Highlights from the ‘Value of Social Media’ session   #NHSTweets | @BCPSQC @NHSInstituteUK
What are some Social Media tools?   #NHSTweets | @BCPSQC @NHSInstituteUK
What are some Social Media tools?   #NHSTweets | @BCPSQC @NHSInstituteUK
Is there a strategy that we can employ whenthinking about social media and engagement?#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK                                       Adapted from Josh Bernoffs POST (2007)
#NHSTweets | @BCPSQC @NHSInstituteUK                                       Adapted from Josh Bernoffs POST (2007)
The Engagement Pyramid#NHSTweets | @BCPSQC @NHSInstituteUK                                       Gideon Rosenblatt, Former...
BCPSQC                                       Communications                                        & Engagement           ...
Our Strategy on Twitter                                (THE JOURNEY SO FAR)                                               ...
Why                                ?#NHSTweets | @BCPSQC @NHSInstituteUK
Why                                  ?Unique opportunity to:− Engage with colleagues− Disseminate ‘calls to action’ to lar...
Before we get started…Review the homework #NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
How to Tweet Videos                              via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
How to Tweet Guides                                 via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
What is a tweet?         • is a post on Twitter         (similar to an email or text message, just shorter!)#NHSTweets | @...
What is a handle?         is how people know who you are on Twitter         (it’s your username or Twitter ID)#NHSTweets |...
Creating a handle         •    Create a Twitter ID that reflects who you are.         •    Be concise and memorable.      ...
Creating a handle         •    Create a Twitter ID that reflects who you are.         •    Be concise and memorable.      ...
Creating a handle         •    Create a Twitter ID that reflects who you are.         •    Be concise and memorable.      ...
What is the “@” symbol used for?      • The @ is used before a handle to identify accounts.            (just like an email...
What is the “@” symbol used for?      • The @ is used before a handle to identify accounts.            (just like an email...
What is the “@” symbol used for?      • The @ is used before a handle to identify accounts.            (just like an email...
What is a RT or Re-tweet?      • When you share what someone else has tweeted        (like forwarding an email)#NHSTweets ...
What is a RT or Re-tweet?      • When you share what someone else has tweeted        (like forwarding an email)          O...
What is a RT or Re-tweet?      • When you share what someone else has tweeted        (like forwarding an email)          O...
I’ve seen MT before, what does that mean?        • MT = Modified Tweet, when you make changes to a          re-tweeted mes...
I’ve seen MT before, what does that mean?        • MT = Modified Tweet, when you make changes to a          re-tweeted mes...
I’ve seen MT before, what does that mean?        • MT = Modified Tweet, when you make changes to a          re-tweeted mes...
What is a hashtag or the “#” symbol?      • The # is used to organize information so that        it is easy to find.#NHSTw...
What is a hashtag or the “#” symbol?      • The # is used to organize information so that        it is easy to find.      ...
What is a hashtag or the “#” symbol?      • The # is used to organize information so that        it is easy to find.      ...
What is a hashtag or the “#” symbol?#NHSTweets | @BCPSQC @NHSInstituteUK
What else are hashtags important for?#NHSTweets | @BCPSQC @NHSInstituteUK
What else are hashtags important for?      TRENDING      •This occurs when a hashtag is used so often that it      becomes...
#NHSTweets | @BCPSQC @NHSInstituteUK
Hashtags      • Commonly used hashtags e.g., #stroke #healthcare#NHSTweets | @BCPSQC @NHSInstituteUK
Hashtags      • Commonly used hashtags e.g., #stroke #healthcare      • Organic hashtags e.g., #NHSChange, #NHSTweets#NHST...
Hashtags      • Commonly used hashtags e.g., #stroke #healthcare      • Organic hashtags e.g., #NHSChange, #NHSTweets     ...
Hashtags      • Commonly used hashtags e.g., #stroke #healthcare      • Organic hashtags e.g., #NHSChange, #NHSTweets     ...
Hashtags      • Commonly used hashtags e.g., #stroke #healthcare      • Organic hashtags e.g., #NHSChange, #NHSTweets     ...
Does everything on Twitter have to be public?#NHSTweets | @BCPSQC @NHSInstituteUK
Does everything on Twitter have to be public?      No!      •Direct Message (DM): send a private message         (like a t...
Does everything on Twitter have to be public?      No!      •Direct Message (DM): send a private message.         (like a ...
Does everything on Twitter have to be public?      No!      •Direct Message (DM): send a private message.         (like a ...
@ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
@ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
Do tweeters ever meet up?#NHSTweets | @BCPSQC @NHSInstituteUK
Do tweeters ever meet up?      Yes! It’s called a Tweetup (Twitter + Meetup).      •A meetup of Twitter-using individuals ...
#NHSTweets | @BCPSQC @NHSInstituteUK
What happens if you make a mistake?#NHSTweets | @BCPSQC @NHSInstituteUK
What happens if you make a mistake?      • Not to worry.      •   You can delete tweets.      •   Or if it’s a honest mist...
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
Twitter Basics: Learning the Lingo #NHSTweets | @BCPSQC @NHSInstituteUK
Twitter Basics: Learning the Lingo                  Tweet = Sending a message on Twitter                  Retweet (RT) = S...
10 Things to Keep in Mind While Tweeting#NHSTweets | @BCPSQC @NHSInstituteUK
1. People are more apt to value your tweets ifthey include relevant and interesting content.#NHSTweets | @BCPSQC @NHSInsti...
2. Be two-way. Ask Questions.#NHSTweets | @BCPSQC @NHSInstituteUK
2. Be two-way. Ask Questions.        • Make tweets engaging and informative.        • Feel free to crowd-source for inform...
An example!#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
3. When tweeting try to keep it short         (under 120 characters)#NHSTweets | @BCPSQC @NHSInstituteUK
3. When tweeting try to keep it short         (under 120 characters)• That way people have room to easily add a message  w...
4. Provide credit for sourced information#NHSTweets | @BCPSQC @NHSInstituteUK
4. Provide credit for sourced information•Mention those involved in an event, article, etc. and / orwho produced the infor...
How often should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
How often should I Tweet?5. Tweet as little or as frequently as you like•A tweet every couple of days is okay and so is 10...
Our Strategy on Twitter                                (THE JOURNEY SO FAR)                                               ...
6. Tweet “@” People.#NHSTweets | @BCPSQC @NHSInstituteUK
6. Tweet “@” People.•     Have conversations with your followers. It pays to have twitter fans.•     You can mention partn...
7. Use Hashtags.#NHSTweets | @BCPSQC @NHSInstituteUK
7. Use Hashtags.      • But don’t over use them#NHSTweets | @BCPSQC @NHSInstituteUK
7. Use Hashtags.      • But don’t over use them      Normal Tweet      The surgical checklist is a great      tool for qua...
7. Use Hashtags.      • But don’t over use them      Normal Tweet                        Overused Hashtag Tweet      The s...
When should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
When should I Tweet?      • Up to you.#NHSTweets | @BCPSQC @NHSInstituteUK
When should I Tweet?      • Up to you.      • When you have time to tweet.      • When you have something to share: a quot...
• Afternoon is the best time to tweet.             • 430pm specifically.                                                  ...
When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending...
When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending...
Scheduling Tweets#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
Social Media Dashboards                   Twitter apps for Mobiles                                            OpenBreak   ...
Advanced Concepts:Hootsuite, Klout, Photos, URLshorteners (eg. Ow.ly), Scheduling #NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links#NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links      • Use a tool that shortens links#NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links      • Use a tool that shortens links      Actual Link      •http://www.changemodel.nhs.uk/pg/dashboard#N...
9. Provide links      • Use a tool that shortens links      Actual Link      •http://www.changemodel.nhs.uk/pg/dashboard  ...
Shortening Links#NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links      • Use a tool that shortens links      • TIP: links are placed at the end / middle of a tweet#NHSTwee...
9. Provide links      • Use a tool that shortens links      • TIP: links are placed at the end / middle of a tweet        ...
9. Provide links      • Use a tool that shortens links      • TIP: links are placed at the end / middle of a tweet        ...
via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
10. Try to avoid unknown or informal      abbreviations                                             via @danzarrella#NHSTw...
10. Try to avoid unknown or informal        abbreviations• We know it’s hard as you have only 140 (actually 120) character...
10. Try to avoid unknown or informal         abbreviations• We know it’s hard as you have only 140 (actually 120) characte...
10. Try to avoid unknown or informal         abbreviations• We know it’s hard as you have only 140 (actually 120) characte...
Page 4         #NHSTweets | @BCPSQC @NHSInstituteUK
HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/#NHSTweets | @BCPSQC @NHSInstituteUK
Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links 2. Use hashtags (but don’t overuse th...
LET’S GET OUR HANDS DIRTY#NHSTweets | @BCPSQC @NHSInstituteUK
What should we tweet about?#NHSTweets | @BCPSQC @NHSInstituteUK
What would we tweet about?         How about Live Brain Surgery?!#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
LET’S GET OUR HANDS DIRTY#NHSTweets | @BCPSQC @NHSInstituteUK
LET’S GET OUR HANDS DIRTYWHITEBOARD EXPERIMENT#NHSTweets | @BCPSQC @NHSInstituteUK
LET’S GET OUR HANDS DIRTYWHITEBOARD EXPERIMENTQ: Which country are your cheering for in the 2012 Summer Olympics?#NHSTweet...
Who is the audience?                   Tool                Audience             Whiteboard              Twitter#NHSTweets ...
Who is the audience?                   Tool                Audience             Whiteboard                 Only us        ...
Who is the audience?                   Tool                Audience             Whiteboard                 Only us        ...
LET’S GET OUR HANDS DIRTYSample Tweet:#NHSTweets | @BCPSQC @NHSInstituteUK
LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July  4pm! All are welcome to join: bit.ly/L6lb...
LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July  4pm! All are welcome to join: bit.ly/L6lb...
LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July  4pm! All are welcome to join:  bit.ly/L6l...
LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July  4pm! All are welcome to join: bit.ly/L6lb...
Three Main Things to Keep in Mind (checklist)        Tweet short (<120 chararcters) and include links        Use hashtags ...
Three Main Things to Keep in Mind (checklist)        Tweet short (<120 chararcters) and include links        Use hashtags ...
LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July  4pm! All are welcome to join: bit.ly/L6lb...
via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
LET’S GET OUR HANDS DIRTY         Sample Tweet:         Twitter club for #NHSchange model 18 July 4pm! All are            ...
LET’S GET OUR HANDS DIRTY         Sample Tweet:         Twitter club for #NHSchange model 18 July 4pm! All are            ...
Tweet Away!       1. Search for #NHSChange on Twitter.com       2. RT the sample tweet from @BCPSQC       3. Feel free to ...
Resources      1. Twitter.com      3. Mashable’s Twitter Guide      http://mashable.com/guidebook/twitter/      3. The Ult...
Final Thoughts3. Download the “Twitter for Health Care Professionals”   Guide5. Attend #NHSchange Twitter Club - July 18, ...
Questions?#NHSTweets | @BCPSQC @NHSInstituteUK
Thank you!#NHSTweets | @BCPSQC @NHSInstituteUK
What's a Tweet?
What's a Tweet?
What's a Tweet?
What's a Tweet?
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What's a Tweet?

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Learn the value that social media can play in their efforts to improve quality of care. This presentation explores how the BC Patient Safety & Quality Council has used Twitter to revolutionise engagement to improve care and teaches practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed.

On July 17, 2012, the Council (www.bcpsqc.ca | www.twitter.com/bcpsqc) delivered this presentation via the NHS Institute for Innovation and Improvement's Expert on Call webinar series (www.institute.nhs.uk).

Watch a recording of the webinar here: http://ow.ly/ckRXt

Download the BCPSQC's Intro Guide to Twitter for Health Care Professionals at www.bcpsqc.ca.

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  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • When did Fred Cavazza create this? June 2008 What was SM called before? Web 2.0 :)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • Chris do you like the top on n
  • YES / NO examples Getyour_vote_on
  • YES / NO examples Getyour_vote_on
  • YES / NO examples Getyour_vote_on
  • - highlight: stroke search at top, review one of the tweets.
  • Friday night trending topics -- Magistrate, #terry @bbcsport
  • Notice anything?
  • Provided link MT
  • Provided link MT
  • UBC biomedical librarian, renegade, techno-enthusiast
  • If you’re talking about the council... What in health care can we talk about? What can’t we talk about?
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • If you’re talking about the council... What in health care can we talk about? What can’t we talk about?
  • If you’re talking about the council... What in health care can we talk about? What can’t we talk about?
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • What's a Tweet?

    1. 1. WHAT’S A TWEET? LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE ENGAGE OTHERS TO IMPROVE CAREChristina Krause + Ajay Puri(@ck4q) (@ajay4quality)July 17, 2012
    2. 2. Before we get started … Share what you are learning, ask questions or chat with others on Twitter! #NHSTweets #NHSTweets | @BCPSQC @NHSInstituteUK
    3. 3. Download it now from www.bcpsqc.ca (we’ll be referring to it throughout the session)#NHSTweets | @BCPSQC @NHSInstituteUK
    4. 4. What to expect1. This webinar will explore how we have started using Twitter.#NHSTweets | @BCPSQC @NHSInstituteUK
    5. 5. What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed.#NHSTweets | @BCPSQC @NHSInstituteUK
    6. 6. What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed. • We won’t be able to get delve into all the topics but we will try to cover as much as we can to make it useful for you#NHSTweets | @BCPSQC @NHSInstituteUK
    7. 7. What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed. • We won’t be able to get delve into all the topics but we will try to cover as much as we can to make it useful for you • Target audience = amateur to comfortable user (not newbie, superstar)#NHSTweets | @BCPSQC @NHSInstituteUK
    8. 8. Over the next hour and a half we’ll cover… 1. Highlights of the July 10 session 2. Twitter Lingo 3. 10 things to keep in mind while tweeting 4. Get Our Hands Dirty (live experiment)! 5. Questions from the floor#NHSTweets | @BCPSQC @NHSInstituteUK
    9. 9. VISION A sustainable health care system built on a foundation of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
    10. 10. MISSION Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
    11. 11. Value of Social Media: Our Journey So Far July 10th webinar#NHSTweets | @BCPSQC @NHSInstituteUK
    12. 12. We had fun - thank you! #NHSTweets | @BCPSQC @NHSInstituteUK
    13. 13. Missed the ‘Value of Social Media’ session or wouldlike to view the material? #NHSTweets | @BCPSQC @NHSInstituteUK
    14. 14. Missed the ‘Value of Social Media’ session or wouldlike to view the material? Not to worry! #NHSTweets | @BCPSQC @NHSInstituteUK
    15. 15. We’ve documented it for you. #NHSTweets | @BCPSQC @NHSInstituteUK
    16. 16. Links from July 10th Value of Social Media session: NHS Webinar recording http://ow.ly/ccEOw Youtube http://ow.ly/chqzK Transcript ow.ly/c930f Slideshare ow.ly/c8RkH Symplur page for #NHSTweets bit.ly/OXF0VI Symplur Analytics ow.ly/c92L2 Summary Page: http://bcpsqc.ca/events/events-socialmediajourney.html #NHSTweets | @BCPSQC @NHSInstituteUK
    17. 17. Highlights from the ‘Value of Social Media’ session #NHSTweets | @BCPSQC @NHSInstituteUK
    18. 18. What are some Social Media tools? #NHSTweets | @BCPSQC @NHSInstituteUK
    19. 19. What are some Social Media tools? #NHSTweets | @BCPSQC @NHSInstituteUK
    20. 20. Is there a strategy that we can employ whenthinking about social media and engagement?#NHSTweets | @BCPSQC @NHSInstituteUK
    21. 21. #NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs POST (2007)
    22. 22. #NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs POST (2007)
    23. 23. The Engagement Pyramid#NHSTweets | @BCPSQC @NHSInstituteUK Gideon Rosenblatt, Former Groundwire Executive Director
    24. 24. BCPSQC Communications & Engagement Strategy#NHSTweets | @BCPSQC @NHSInstituteUK
    25. 25. Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationalThe Conversation Trusted @BCSQAN @BCSepsis @BCQualityForum Initiatives @tweetvandijk @sharimck @ck4q @Kevin4Quality @kanneprocter @JVeenen Staff @RBheartsHC @Ajay4Quality @CHochfilzer #NHSTweets | @BCPSQC @NHSInstituteUK
    26. 26. Why ?#NHSTweets | @BCPSQC @NHSInstituteUK
    27. 27. Why ?Unique opportunity to:− Engage with colleagues− Disseminate ‘calls to action’ to large audiences, quickly− Increase awareness of issues− Build and strengthen communities− Promote learning from events #NHSTweets | @BCPSQC @NHSInstituteUK
    28. 28. Before we get started…Review the homework #NHSTweets | @BCPSQC @NHSInstituteUK
    29. 29. #NHSTweets | @BCPSQC @NHSInstituteUK
    30. 30. #NHSTweets | @BCPSQC @NHSInstituteUK
    31. 31. #NHSTweets | @BCPSQC @NHSInstituteUK
    32. 32. How to Tweet Videos via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
    33. 33. How to Tweet Guides via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
    34. 34. #NHSTweets | @BCPSQC @NHSInstituteUK
    35. 35. #NHSTweets | @BCPSQC @NHSInstituteUK
    36. 36. What is a tweet? • is a post on Twitter (similar to an email or text message, just shorter!)#NHSTweets | @BCPSQC @NHSInstituteUK
    37. 37. What is a handle? is how people know who you are on Twitter (it’s your username or Twitter ID)#NHSTweets | @BCPSQC @NHSInstituteUK
    38. 38. Creating a handle • Create a Twitter ID that reflects who you are. • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores.#NHSTweets | @BCPSQC @NHSInstituteUK
    39. 39. Creating a handle • Create a Twitter ID that reflects who you are. • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores. Bad Twitter ID @Helen_Bevan_1980#NHSTweets | @BCPSQC @NHSInstituteUK
    40. 40. Creating a handle • Create a Twitter ID that reflects who you are. • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores. Good Twitter ID Bad Twitter ID @helenbevan @Helen_Bevan_1980#NHSTweets | @BCPSQC @NHSInstituteUK
    41. 41. What is the “@” symbol used for? • The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)#NHSTweets | @BCPSQC @NHSInstituteUK
    42. 42. What is the “@” symbol used for? • The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life Hi Helen! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
    43. 43. What is the “@” symbol used for? • The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life On Twitter Hi Helen! How are you? Hi @helenbevan! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
    44. 44. What is a RT or Re-tweet? • When you share what someone else has tweeted (like forwarding an email)#NHSTweets | @BCPSQC @NHSInstituteUK
    45. 45. What is a RT or Re-tweet? • When you share what someone else has tweeted (like forwarding an email) Original tweet A Re-tweet Sept 13 is World Sepsis Day, click here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
    46. 46. What is a RT or Re-tweet? • When you share what someone else has tweeted (like forwarding an email) Original tweet A Re-tweet Sept 13 is World Sepsis Day, Can’t wait! RT @WorldSepsisDay click here to find out more Sept 13 is World Sepsis Day, click http://xxxx here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
    47. 47. I’ve seen MT before, what does that mean? • MT = Modified Tweet, when you make changes to a re-tweeted message#NHSTweets | @BCPSQC @NHSInstituteUK
    48. 48. I’ve seen MT before, what does that mean? • MT = Modified Tweet, when you make changes to a re-tweeted message Original re-tweet Can’t wait! RT @WorldSepsisDay Sept 13 is World Sepsis Day, click here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
    49. 49. I’ve seen MT before, what does that mean? • MT = Modified Tweet, when you make changes to a re-tweeted message Original re-tweet A MT Can’t wait! RT Can’t wait! Who’s joining in? MT @WorldSepsisDay Sept 13 is @WorldSepsisDay Sept 13 is World World Sepsis Day, click here Sepsis Day, more info http://xxxx to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
    50. 50. What is a hashtag or the “#” symbol? • The # is used to organize information so that it is easy to find.#NHSTweets | @BCPSQC @NHSInstituteUK
    51. 51. What is a hashtag or the “#” symbol? • The # is used to organize information so that it is easy to find. Normally you’d say… I need help to find stroke materials, any ideas on where to go?#NHSTweets | @BCPSQC @NHSInstituteUK
    52. 52. What is a hashtag or the “#” symbol? • The # is used to organize information so that it is easy to find. Normally you’d say… With a Hashtag… I need help to find stroke I need help to find #stroke materials, any ideas on materials, any ideas on where where to go? to go?#NHSTweets | @BCPSQC @NHSInstituteUK
    53. 53. What is a hashtag or the “#” symbol?#NHSTweets | @BCPSQC @NHSInstituteUK
    54. 54. What else are hashtags important for?#NHSTweets | @BCPSQC @NHSInstituteUK
    55. 55. What else are hashtags important for? TRENDING •This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.#NHSTweets | @BCPSQC @NHSInstituteUK
    56. 56. #NHSTweets | @BCPSQC @NHSInstituteUK
    57. 57. Hashtags • Commonly used hashtags e.g., #stroke #healthcare#NHSTweets | @BCPSQC @NHSInstituteUK
    58. 58. Hashtags • Commonly used hashtags e.g., #stroke #healthcare • Organic hashtags e.g., #NHSChange, #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
    59. 59. Hashtags • Commonly used hashtags e.g., #stroke #healthcare • Organic hashtags e.g., #NHSChange, #NHSTweets • Fun hashtags#NHSTweets | @BCPSQC @NHSInstituteUK
    60. 60. Hashtags • Commonly used hashtags e.g., #stroke #healthcare • Organic hashtags e.g., #NHSChange, #NHSTweets • Fun hashtags Normal Tweet Was able to send out my first tweet!#NHSTweets | @BCPSQC @NHSInstituteUK
    61. 61. Hashtags • Commonly used hashtags e.g., #stroke #healthcare • Organic hashtags e.g., #NHSChange, #NHSTweets • Fun hashtags Normal Tweet With a Hashtag… Was able to send out my Was able to send out my first first tweet! tweet! #happydance#NHSTweets | @BCPSQC @NHSInstituteUK
    62. 62. Does everything on Twitter have to be public?#NHSTweets | @BCPSQC @NHSInstituteUK
    63. 63. Does everything on Twitter have to be public? No! •Direct Message (DM): send a private message (like a text message)#NHSTweets | @BCPSQC @NHSInstituteUK
    64. 64. Does everything on Twitter have to be public? No! •Direct Message (DM): send a private message. (like a text message) Normal Tweet Hi @helenbevan! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
    65. 65. Does everything on Twitter have to be public? No! •Direct Message (DM): send a private message. (like a text message) Normal Tweet Direct Message Hi @helenbevan! How d helenbevan hi Helen! How are you? are you?#NHSTweets | @BCPSQC @NHSInstituteUK
    66. 66. @ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
    67. 67. @ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
    68. 68. Do tweeters ever meet up?#NHSTweets | @BCPSQC @NHSInstituteUK
    69. 69. Do tweeters ever meet up? Yes! It’s called a Tweetup (Twitter + Meetup). •A meetup of Twitter-using individuals or those interested in Twitter who usually share a common interest#NHSTweets | @BCPSQC @NHSInstituteUK
    70. 70. #NHSTweets | @BCPSQC @NHSInstituteUK
    71. 71. What happens if you make a mistake?#NHSTweets | @BCPSQC @NHSInstituteUK
    72. 72. What happens if you make a mistake? • Not to worry. • You can delete tweets. • Or if it’s a honest mistake, you can correct yourself. Like you would do with an email – if you forgot to attach a file, you would follow up with a secondary email – either saying here’s the file or admitting your mistake!#NHSTweets | @BCPSQC @NHSInstituteUK
    73. 73. #NHSTweets | @BCPSQC @NHSInstituteUK
    74. 74. #NHSTweets | @BCPSQC @NHSInstituteUK
    75. 75. #NHSTweets | @BCPSQC @NHSInstituteUK
    76. 76. Twitter Basics: Learning the Lingo #NHSTweets | @BCPSQC @NHSInstituteUK
    77. 77. Twitter Basics: Learning the Lingo Tweet = Sending a message on Twitter Retweet (RT) = Sharing what someone else has tweeted @ Symbol = Prefaces every Twitter ID # Hashtag Symbol = Use to organize information Direct Message (DM) = A private message Tweetup = A Twitter meet up #NHSTweets | @BCPSQC @NHSInstituteUK
    78. 78. 10 Things to Keep in Mind While Tweeting#NHSTweets | @BCPSQC @NHSInstituteUK
    79. 79. 1. People are more apt to value your tweets ifthey include relevant and interesting content.#NHSTweets | @BCPSQC @NHSInstituteUK
    80. 80. 2. Be two-way. Ask Questions.#NHSTweets | @BCPSQC @NHSInstituteUK
    81. 81. 2. Be two-way. Ask Questions. • Make tweets engaging and informative. • Feel free to crowd-source for information or feedback. • The point is to be engaging.#NHSTweets | @BCPSQC @NHSInstituteUK
    82. 82. An example!#NHSTweets | @BCPSQC @NHSInstituteUK
    83. 83. #NHSTweets
    84. 84. #NHSTweets
    85. 85. #NHSTweets
    86. 86. #NHSTweets
    87. 87. #NHSTweets
    88. 88. #NHSTweets
    89. 89. #NHSTweets
    90. 90. #NHSTweets
    91. 91. #NHSTweets
    92. 92. #NHSTweets
    93. 93. #NHSTweets
    94. 94. 3. When tweeting try to keep it short (under 120 characters)#NHSTweets | @BCPSQC @NHSInstituteUK
    95. 95. 3. When tweeting try to keep it short (under 120 characters)• That way people have room to easily add a message when they re-tweet youTip: if you have a lot to say, break it up into several tweets rather than one long one.#NHSTweets | @BCPSQC @NHSInstituteUK
    96. 96. 4. Provide credit for sourced information#NHSTweets | @BCPSQC @NHSInstituteUK
    97. 97. 4. Provide credit for sourced information•Mention those involved in an event, article, etc. and / orwho produced the information•This will help you get your content out to a larger audienceas it’ll show up on their feed and they may even just re-tweetyou#NHSTweets | @BCPSQC @NHSInstituteUK
    98. 98. How often should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
    99. 99. How often should I Tweet?5. Tweet as little or as frequently as you like•A tweet every couple of days is okay and so is 10 tweets a day – it’s up toyou and the content you’d like to share.#NHSTweets | @BCPSQC @NHSInstituteUK
    100. 100. Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationalThe Conversation Trusted @BCSQAN @BCSepsis @BCQualityForum Initiatives @tweetvandijk @sharimck @ck4q @Kevin4Quality @kanneprocter @JVeenen Staff @RBheartsHC @Ajay4Quality @CHochfilzer #NHSTweets | @BCPSQC @NHSInstituteUK
    101. 101. 6. Tweet “@” People.#NHSTweets | @BCPSQC @NHSInstituteUK
    102. 102. 6. Tweet “@” People.• Have conversations with your followers. It pays to have twitter fans.• You can mention partners or other organizations – they might re- tweet you or start a conversation.• Include your team members’ Twitter handles when needing to bring something to their attention or start a conversation. #NHSTweets | @BCPSQC @NHSInstituteUK
    103. 103. 7. Use Hashtags.#NHSTweets | @BCPSQC @NHSInstituteUK
    104. 104. 7. Use Hashtags. • But don’t over use them#NHSTweets | @BCPSQC @NHSInstituteUK
    105. 105. 7. Use Hashtags. • But don’t over use them Normal Tweet The surgical checklist is a great tool for quality improvement and to reduce complications in a hospital. #Surgery cc @atul_gawande#NHSTweets | @BCPSQC @NHSInstituteUK
    106. 106. 7. Use Hashtags. • But don’t over use them Normal Tweet Overused Hashtag Tweet The surgical checklist is a great The #surgical #checklist is a great tool for quality improvement #tool for #qualityimprovement and to reduce complications in and to reduce #complications in a a hospital. #Surgery cc #hospital. #Surgery cc @atul_gawande @atul_gawande#NHSTweets | @BCPSQC @NHSInstituteUK
    107. 107. When should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
    108. 108. When should I Tweet? • Up to you.#NHSTweets | @BCPSQC @NHSInstituteUK
    109. 109. When should I Tweet? • Up to you. • When you have time to tweet. • When you have something to share: a quote, an article, a toolkit, a model, a job posting etc • When you’re at an event.#NHSTweets | @BCPSQC @NHSInstituteUK
    110. 110. • Afternoon is the best time to tweet. • 430pm specifically. via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
    111. 111. When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending multiple tweets all at once.#NHSTweets | @BCPSQC @NHSInstituteUK
    112. 112. When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending multiple tweets all at once.•Hootsuite is a great tool that can help you do this easily. #NHSTweets | @BCPSQC @NHSInstituteUK
    113. 113. Scheduling Tweets#NHSTweets | @BCPSQC @NHSInstituteUK
    114. 114. #NHSTweets | @BCPSQC @NHSInstituteUK
    115. 115. #NHSTweets | @BCPSQC @NHSInstituteUK
    116. 116. Social Media Dashboards Twitter apps for Mobiles OpenBreak Echofon TweetdeckOther cool tools Storify Klout Twitterfall #NHSTweets | @BCPSQC @NHSInstituteUK
    117. 117. Advanced Concepts:Hootsuite, Klout, Photos, URLshorteners (eg. Ow.ly), Scheduling #NHSTweets | @BCPSQC @NHSInstituteUK
    118. 118. 9. Provide links#NHSTweets | @BCPSQC @NHSInstituteUK
    119. 119. 9. Provide links • Use a tool that shortens links#NHSTweets | @BCPSQC @NHSInstituteUK
    120. 120. 9. Provide links • Use a tool that shortens links Actual Link •http://www.changemodel.nhs.uk/pg/dashboard#NHSTweets | @BCPSQC @NHSInstituteUK
    121. 121. 9. Provide links • Use a tool that shortens links Actual Link •http://www.changemodel.nhs.uk/pg/dashboard Shortened Link •ow.ly/cenYS#NHSTweets | @BCPSQC @NHSInstituteUK
    122. 122. Shortening Links#NHSTweets | @BCPSQC @NHSInstituteUK
    123. 123. 9. Provide links • Use a tool that shortens links • TIP: links are placed at the end / middle of a tweet#NHSTweets | @BCPSQC @NHSInstituteUK
    124. 124. 9. Provide links • Use a tool that shortens links • TIP: links are placed at the end / middle of a tweet Good Tweet with a link Twitter club for #NHSchange model tom 4pm! All are welcomed to join: bit.ly/L6lbX2 #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
    125. 125. 9. Provide links • Use a tool that shortens links • TIP: links are placed at the end / middle of a tweet Good Tweet with a link Bad Tweet with a link Twitter club for #NHSchange bit.ly/L6lbX2 Twitter club for model tom 4pm! All are #NHSchange model tom welcomed to join: 4pm! All are welcomed to bit.ly/L6lbX2 #NHSTweets join. #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
    126. 126. via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
    127. 127. via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
    128. 128. 10. Try to avoid unknown or informal abbreviations via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
    129. 129. 10. Try to avoid unknown or informal abbreviations• We know it’s hard as you have only 140 (actually 120) characters, but it’s best we avoid them so that everyone can understand and it is clear what is being said. via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
    130. 130. 10. Try to avoid unknown or informal abbreviations• We know it’s hard as you have only 140 (actually 120) characters, but it’s best we avoid them so that everyone can understand and it is clear what is being said.• Avoid shorthand e.g ‘gr8’ (great), 2 (to), 4 (for) and ‘u’ (you) via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
    131. 131. 10. Try to avoid unknown or informal abbreviations• We know it’s hard as you have only 140 (actually 120) characters, but it’s best we avoid them so that everyone can understand and it is clear what is being said.• Avoid shorthand e.g ‘gr8’ (great), 2 (to), 4 (for) and ‘u’ (you)• It’s like using acronyms in health care – best to avoid. • E.g., HCT = Hematocrit (blood test) or could be hydrochlorothiazide (and outside health care to some it refers to Higher Colleges of Technology). via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
    132. 132. Page 4 #NHSTweets | @BCPSQC @NHSInstituteUK
    133. 133. HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/#NHSTweets | @BCPSQC @NHSInstituteUK
    134. 134. Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links 2. Use hashtags (but don’t overuse them) 3. Mention people #NHSTweets | @BCPSQC @NHSInstituteUK
    135. 135. LET’S GET OUR HANDS DIRTY#NHSTweets | @BCPSQC @NHSInstituteUK
    136. 136. What should we tweet about?#NHSTweets | @BCPSQC @NHSInstituteUK
    137. 137. What would we tweet about? How about Live Brain Surgery?!#NHSTweets | @BCPSQC @NHSInstituteUK
    138. 138. #NHSTweets | @BCPSQC @NHSInstituteUK
    139. 139. LET’S GET OUR HANDS DIRTY#NHSTweets | @BCPSQC @NHSInstituteUK
    140. 140. LET’S GET OUR HANDS DIRTYWHITEBOARD EXPERIMENT#NHSTweets | @BCPSQC @NHSInstituteUK
    141. 141. LET’S GET OUR HANDS DIRTYWHITEBOARD EXPERIMENTQ: Which country are your cheering for in the 2012 Summer Olympics?#NHSTweets | @BCPSQC @NHSInstituteUK
    142. 142. Who is the audience? Tool Audience Whiteboard Twitter#NHSTweets | @BCPSQC @NHSInstituteUK
    143. 143. Who is the audience? Tool Audience Whiteboard Only us Twitter#NHSTweets | @BCPSQC @NHSInstituteUK
    144. 144. Who is the audience? Tool Audience Whiteboard Only us Twitter The world!#NHSTweets | @BCPSQC @NHSInstituteUK
    145. 145. LET’S GET OUR HANDS DIRTYSample Tweet:#NHSTweets | @BCPSQC @NHSInstituteUK
    146. 146. LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT#NHSTweets | @BCPSQC @NHSInstituteUK
    147. 147. LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT#NHSTweets | @BCPSQC @NHSInstituteUK
    148. 148. LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT#NHSTweets | @BCPSQC @NHSInstituteUK
    149. 149. LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT--> And we have 20 characters to spare!#NHSTweets | @BCPSQC @NHSInstituteUK
    150. 150. Three Main Things to Keep in Mind (checklist) Tweet short (<120 chararcters) and include links Use hashtags (but don’t overuse them) Mention people #NHSTweets | @BCPSQC @NHSInstituteUK
    151. 151. Three Main Things to Keep in Mind (checklist) Tweet short (<120 chararcters) and include links Use hashtags (but don’t overuse them) Mention people #NHSTweets | @BCPSQC @NHSInstituteUK
    152. 152. LET’S GET OUR HANDS DIRTYSample Tweet:Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT#NHSTweets | @BCPSQC @NHSInstituteUK
    153. 153. via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
    154. 154. LET’S GET OUR HANDS DIRTY Sample Tweet: Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT Your task: to re-tweet our tweet!#NHSTweets | @BCPSQC @NHSInstituteUK
    155. 155. LET’S GET OUR HANDS DIRTY Sample Tweet: Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT Your task: to re-tweet our tweet! Sample RT Great Thx! RT @BCPSQC Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
    156. 156. Tweet Away! 1. Search for #NHSChange on Twitter.com 2. RT the sample tweet from @BCPSQC 3. Feel free to add your comments to the tweet Sample Tweet: Twitter club for #NHSchange model 18 July 4pm! All are welcome to join: bit.ly/L6lbX2 #NHSTweets Please RT#NHSTweets | @BCPSQC @NHSInstituteUK
    157. 157. Resources 1. Twitter.com 3. Mashable’s Twitter Guide http://mashable.com/guidebook/twitter/ 3. The Ultimate Guide for Everything Twitter http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-ev#NHSTweets | @BCPSQC @NHSInstituteUK
    158. 158. Final Thoughts3. Download the “Twitter for Health Care Professionals” Guide5. Attend #NHSchange Twitter Club - July 18, 1600 BST LINK: bit.ly/L6lbX27. Attend #QualityChat - Aug 22, 1700 BST www.bcpsqc.ca LINK: http://bcpsqc.ca/events/events-qualitychat.html #NHSTweets | @BCPSQC @NHSInstituteUK
    159. 159. Questions?#NHSTweets | @BCPSQC @NHSInstituteUK
    160. 160. Thank you!#NHSTweets | @BCPSQC @NHSInstituteUK

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