What is a strategy?Not this. These are tactics.
What is a strategy?This!> Why are we doing this?> What do we want to accomplish?> What can we learn from the data?> Who’s on our team? Who should be on our team?
Why is a SM strategy important?> SM without a strategy is like running on the spot> Strategy will get everything & everyone moving in the same direction> Will give shape and reason to all tactics; you’ll know ifwhat you’re doing is relevant to audience, you’ll bebuilding a specific reputation
Write your strategy> Determine & document your unique“voice?”> Develop general themes (related to messages)> Identify tools (platforms) to reach your primary audiences
Write your strategy (con’t)> Identify needs for governance teams and plans; SM policies> Develop an editorial calendar Twtpoll created by @patientfamilycc> 24% of Cdn health orgshave a SM policy> 74% do not (47% ofwhich are active on SM) Twtpoll created by @patientfamilycc
Write your tactics> What, Who, When (In What Timeframe), BudgetIssues
Healthcare Social Media Communityin Canada#hcsmca @hcsmca@colleen_young (Princess Margaret H. Toronto)@annfuller (Children’s Hospital of E. Ontario)@d_bourne (Mississauga Hospital)@alissasadler@seancranbury@danhooker@robynsussel
Good ResourcesSM in Canadian Healthcarewww.smich.caCDC in U.S.http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/Socia