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Canadian Physicians and Social Media: A Prognosis - Pat Rich - Social Media Camp 2012


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This presentation was delivered by Pat Rich, Managing Editor, Member Communications for the Canadian Medical Association, on March 7, 2012.

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Canadian Physicians and Social Media: A Prognosis - Pat Rich - Social Media Camp 2012

  1. 1. Canadian physicians and socialmedia: A prognosisBC Patient Safety and Quality CouncilMarch 7, 2012Pat Rich – Director, CMA Online Content
  2. 2. The agenda1. Introduction2. What we know (and don’t know) about Canadian doctors and their use of social media3. Why your family doctor is probably not using SM4. Why a doctor should consider SM5. Physician champions6. What medical associations are doing7. Other resources
  3. 3. Introduction
  4. 4. What we know about MDs and SM
  5. 5. What we know about MDs and SM II Hot off Twitter: Randomized sample of 307 US physicians conducted in summer of 2011 by Deloitte Center for Health Solutions  6% report using social networks to communicate with patients
  6. 6. What we know about MDs and SM IIICanadian Medical Association ePanel Survey 2010 647 respondents (20% response rate) nonrandomized volunteers 80% believed SM poses legal and professional risks Use of social media professionally - Facebook – 1%, Twitter – 11%, Other social networking sites – 22%, Blog – 19%
  7. 7. Epanel comments“Given the weight of privacy issues, using social media in a physician-patient relationship is a dangerous trap, best to be avoided.”vs.“Social media is very important for us and should be harnessed. I greatly welcome this for patient- patient and physician-physician interaction.”
  8. 8. Why your doctor is probably notusing SM - Time Money Regulatory environment  Privacy/security concerns  Boundary issues Lack of knowledge about technology Lack of proven clinical benefit
  9. 9. Why your doctor is probably notusing SM II Regulatory environment
  10. 10. Why your doctor is probably notusing SMThe Council has recently become aware that some physicians have posted information on Facebook … such that specific patients have been inadvertently identified…Council does not believe there is ever a need, or a point, to posting any information regarding a physician’s professional or clinical activity in such a fashion, considering the many risks and no discernable benefits. College of Physicians and Surgeons of New Brunswick
  11. 11. Why your doctor is probably notusing SMWe’d rather you didn’t but if you do …
  12. 12. Why your doctor is probably notusing SM They have no time in busy practice dominated by individual patient care They don’t get paid to do it They don’t understand the technology and what they have heard about Facebook or Twitter doesn’t encourage them They don’t see how SM could be used to improve the care they deliver
  13. 13. Why a doctor should consider SM To communicate more effectively with groups of patients or the public To stay better informed and up-to-date about medical or health developments To exchange information with peers on a secure network To monitor public health trends To conduct medical research
  14. 14. Why a doctor should consider SM New and effective ways to communicate with and engage patients  Write a blog to update people on useful health information  Correct erroneous information online  Post videos on YouTubes informing or educating patients about medical procedures  Start a Twitter account to tweet from medical conferences  Moderate a patient community discussion
  15. 15. “…as a profession we are justcoming to understand howthese social media can help usinteract and communicatebetter to engage inconversations about health orto more effectively delivermessages about better health…Don’t expect your doctor tobe your “friend” on Facebookbut don’t be surprised as yousee more and more doctorsusing these social media toolsin ways that can help makeeverybody’s health better.”Dr. John Haggie, CMA President
  16. 16. Physician academic perspective“It is an important challenge for us as researchers and health system leaders to work with the public to find ways to use the social media to achieve the ideal state … where important decisions are based upon a combination of evidence of needs and impacts; costs and affordability; and fairness and justice.” Andreas Laupacis Notes for the Justice Emmett Hall Lecture Halifax, Nova Scotia, Canada May 11, 2011
  17. 17. Physician champions IDr. Allan Brookstone
  18. 18. Physician champions IIDr. Brian Goldman
  19. 19. Physician champions IIIDr. Mike Evans
  20. 20. Physician champions VDr. Anne Marie Cunningham (@amcunningham)
  21. 21. Physician champions VIDr. Wendy SwansonSeattle, WA-based pediatrician and blogger who ispaid to write about issues of children’s health
  22. 22. Epatient champions Dave deBronkart @epatientdave Founding member of the Society for Participatory Medicine
  23. 23. Epatient championsRegina Halliday (@reginahalliday)
  24. 24. Medical Associations “[As] with any social media campaign, when you want to get people talking, we started the conversation with a question: do you think addiction is a disease or a human failing?” Sharon Shore, BCMA Communications and Public Affairs Officer
  25. 25. Medical Associations IICanadian Medical AssociationLaunched social networking site for physicians(Asklepios) in 2008First Twitter feed in 2009 (@cmaer)Twitter # with annual meeting starting in 2009Public engagement 2011Developed SM guidelines for members 2011
  26. 26. Tips from an MD icon“Don’t be banal, self promote excessively,share confidential material (especially aboutpatients), be a troll, break the law, commit alibel, or overdo it.”  Dr. Richard Smith, BMJ, March 1, 2012
  27. 27. Other Resources  Foremost blog posting site for informative views on physicians and use of social media #hcsmca  Foremost Canadian Twitter stream for posting of issues relating to social media in health care. Weekly Tweetup at 1 pm (EST) on Wednesdays
  28. 28. Other resources
  29. 29. The prognosis Canadian physician use of various social media will increase Social media will transform physician-patient interactions in some situations Social media will strengthen the ePatient movement Social media will lead to a re-evaluation of the ethics and professionalism surrounding boundary issues for physicians