Quality Forum 2012 - SMC - Janet Madsen


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  • Intro PWN – 1 of 2 women’s organizations in Canada. Started SoMe in late 2009. Personally, I tweet on literacy, health literacy, (running) PWN prevention/ RX /disease progression/ gender lens YSK: prevention/ sexual health aims for SoMe As Resource and Hub Take the pulse in audience- who’s tweeting? Who’s not? Time frames? This session- basics
  • How do you READ those things? When I started social media networking for PWN, I didn’t like Twitter. I didn’t get it. I couldn’t read it. The hashtags and abbreviated language made it seem like a private club. Now I love it. Do bounce over tweets w too many hashtags. MAKE SENSE. 1 st read may be all you have unless relationship already exists
  • Tune in to Twitter and your chosen community. What are they talking about? What do you have to add? Where do you want to go with it?
  • Are you speaking as an individual, for an organization, or as an organization? (personal/ professional) WHO is behind the tweets? Read and listen- use the “five w’s” to help figure out best ways to engage. Exploring hashtags: classification system for posting/ connecting Chat communities for real time discussions
  • If you have 140 characters (ideally 120), you better think precise and concise. And engaging- that’s where the poetry part comes in. Twitter is full of symbols and abbreviations, but it’s language based. “To the point poetry”
  • Words convey the message and hashtags are the essential “help” “ Words Matter” - Alan Webber (Fast Company founder, author, Rules of Thumb) Short, to the point, clear. Even more important in 140 characters (120 if you leave room for RT). Story of Danish social entrepreneurial school: “Best school for the world.” Imagery, metaphor alliteration: AND humour.
  • No tag or link to start- do you shove a map in a lost tourist’s hand? TALK first. If we want to open up more conversations in the healthcare fields, I suggest we need as much conversation as possible.
  • Hashtags are necessary tools for connecting, searching, building community, but they can also interrupt train of thought when they are compressed phrases or unknown abbreviations - e.g. #shootinfoot). Could anyone read it? (within “Twitter reason”?) Website stream- enhance or detract? Brevity Incorporate into body of tweet as it makes sense for reading, brevity and streamlining. Consider what you’re using and where. 2-3 hashtags max: http://www.thebrainchildgroup.com/blog/2011/02/hashtags-twitter-marketing/ 3 tags per tweet: http://rwsocial.com/2011/11/16/hashtag-abuse/ Warning about Google id’ing as spam: http://www.thehappyaccident.net/how-many-is-too-many-twitter-hashtags/
  • Too late to RT” Alexandra Samuels (Social Signal) talks about how people use Twitter and Facebook: do you dip in or go back to where you left off? Depending on how many people you connect with, it might not be possible to go back to where you left off (esp. with Twitter) without blowing a cerebral fuse. People use Twitter as a different interface with timeline, RT with that in mind.
  • The #FF debate- your call. Individuals? Lists? Introducing connections- even if they do know each other, followers make connection Introducing communities via hashtags You can, but you don’t have to thank followers- they’re following you for their own interest. Do thank for RTs and mentions
  • Go Dog Go- P.D. Eastman
  • Quality Forum 2012 - SMC - Janet Madsen

    1. 1. Making Sense-The “Poetry” of TweetingBCPSQC Health Care 2.0: Social Media Camp, March 7, 2012 Janet Madsen Communications Coordinator Positive Women’s Network @pwn_bc @youshouldknowca @janet_madsen
    2. 2. Language isn’t just meaning — it’salso music. Daphne Gray-Grant
    3. 3. What Makes a Good Tweet? Does the reader get your message? One read – make it count
    4. 4. Listening“How to Write a Poem” Read and listen to poetry Find a spark Think about what you want to achieve“How to Write a Poem”: http://www.wikihow.com/Write-a-Poem
    5. 5. Who Are You Talking To? Who Are You Speaking As? Engage: Who? What? Why? Where? How? Exploring which #hashtags to use Consider chat communities(#hcsmca, #hcsm, #healthlit #patienteducation)
    6. 6. Creating“How to Write a Poem” Choose the right words. Use concrete imagery & vivid descriptions. Use poetic devices Listen to your poem. Read it out loud. Edit your poem“How to Write a Poem”: http://www.wikihow.com/Write-a-Poem
    7. 7. Tweets as “Poetry” -It’s all About Language Concise Precise Engaging
    8. 8. Make it Accessible Use clear language - Twitter is fast. “Words matter.” (Alan Webber) Use alliteration, imagery, metaphor to add depth and humour (if desired).
    9. 9. Start with Words A tag is jarring; a link unengaging We learn to read words Consider your audience
    10. 10. Magnify with hashtags, but… Can anyone read it? Is it on your website looking wacky? Brevity and streamlining “Maximum” number – 3, 6, whatever?
    11. 11.  http://cyhealthcommunications.wordpress.com /hcsmca-2/ #hcsmca #Social #Media for Canadian #healthcare #hcsm #SoMe #cdnhealth Social innovation in Canadian #health – Join Healthcare #SocialMedia Canada for weekly #hcsmca chats: http://ht.ly/9ukuS Healthcare hashtags: http://www.symplur.com/ healthcare-hashtags/
    12. 12. Read It Out Loud Helps with sound/ rhythm Helps with editing for brevity 140/120
    13. 13. Through Your Eyes: Retweets Twitter is instantaneous, but it echoes Retweets your chance to reflect, redirect Use hashtags to engage communities that might have missed the initial tweet “Too late to RT” can be true and false
    14. 14. Give Credit Where It’s Due RT or MT- simple, credits source For reflection or big edit, “Via @joejoejoe” For conversation Never underestimate “thanks”
    15. 15. Creating Relationships #FF #FollowFriday Yes or no? Introducing connections Thank for RTs & mentions New followers?
    16. 16. “Go Dog Go” What drives you & your work? Share that Precise, concise: words matter Engage with imagery, metaphor, reflection Listen
    17. 17. Thank YouJanet Madsen, Communications CoordinatorPositive Women’s Network: janetm@pwn.bc.caWork: HIV education and sexual health@pwn_bc; @youshouldknowcaPersonal: literacy and health literacy@janet_madsen