Growing CHCMUsing technology and social media to connect with health care leaders                          www.chcm.ubc.ca...
Who are we?‣ Canada’s fastest growing community of health care managers‣ Founded in 2005 to address the growing need for e...
Where did we start?‣ Small research centre‣ Limited local audience‣ Handful of seminars per year‣ A few great research pro...
Where are we now?‣ We’re still small‣ Audience and profile have grown exponentially‣ Seminars are broadcast online live, ad...
How did we get here?           www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Audience‣ Who are they?‣ Where are they?‣ What are their challenges?‣ How can we make their lives easier?‣ How can we help...
Use the right tools‣ Be strategic to maximize ROI‣ Go to where the audience is‣ For us, that meant a mix of:  ‣   blogging...
Blogging           www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Email        www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Webcasting             www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Streaming Video                  www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Microblogging                www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Online LearningEnvironment                  www.chcm.ubc.ca   @ubcchcm   March 7, 2012
Challenges‣ Managing growth with finite resources‣ What platforms to embrace, what platforms to leave behind?              ...
What we’ve learned‣ It’s about the content, not the tool.‣ What tools you use depends on your audience. Go to them.‣ Add v...
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Quality Forum 2012 - SMC - Houston White

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Quality Forum 2012 - SMC - Houston White

  1. 1. Growing CHCMUsing technology and social media to connect with health care leaders www.chcm.ubc.ca @ubcchcm March 7, 2012
  2. 2. Who are we?‣ Canada’s fastest growing community of health care managers‣ Founded in 2005 to address the growing need for evidence to inform and enable health care managers‣ Based at the Sauder School of Business‣ Broker partnerships and communicate knowledge‣ Link health care and business concepts to understand and improve how we manage our health care organizations www.chcm.ubc.ca @ubcchcm March 7, 2012
  3. 3. Where did we start?‣ Small research centre‣ Limited local audience‣ Handful of seminars per year‣ A few great research projects, but CHCM was low profile www.chcm.ubc.ca @ubcchcm March 7, 2012
  4. 4. Where are we now?‣ We’re still small‣ Audience and profile have grown exponentially‣ Seminars are broadcast online live, added to video library‣ Professional workshops offered online‣ READ Portal: Librarian-curated resource for managers‣ Catalyst for great research www.chcm.ubc.ca @ubcchcm March 7, 2012
  5. 5. How did we get here? www.chcm.ubc.ca @ubcchcm March 7, 2012
  6. 6. Audience‣ Who are they?‣ Where are they?‣ What are their challenges?‣ How can we make their lives easier?‣ How can we help them do their job better? www.chcm.ubc.ca @ubcchcm March 7, 2012
  7. 7. Use the right tools‣ Be strategic to maximize ROI‣ Go to where the audience is‣ For us, that meant a mix of: ‣ blogging (wordpress) ‣ email (industry mailout) ‣ webcasting (blackboard collaborate) ‣ streaming video (vimeo) ‣ microblogging (twitter) ‣ online learning environment (WebCT Vista) www.chcm.ubc.ca @ubcchcm March 7, 2012
  8. 8. Blogging www.chcm.ubc.ca @ubcchcm March 7, 2012
  9. 9. Email www.chcm.ubc.ca @ubcchcm March 7, 2012
  10. 10. Webcasting www.chcm.ubc.ca @ubcchcm March 7, 2012
  11. 11. Streaming Video www.chcm.ubc.ca @ubcchcm March 7, 2012
  12. 12. Microblogging www.chcm.ubc.ca @ubcchcm March 7, 2012
  13. 13. Online LearningEnvironment www.chcm.ubc.ca @ubcchcm March 7, 2012
  14. 14. Challenges‣ Managing growth with finite resources‣ What platforms to embrace, what platforms to leave behind? www.chcm.ubc.ca @ubcchcm March 7, 2012
  15. 15. What we’ve learned‣ It’s about the content, not the tool.‣ What tools you use depends on your audience. Go to them.‣ Add value - Make life a bit easier for your audience.‣ Be smart about growth. Make sure activities are scalable.‣ You don’t need to get it right the first time. Prototype. Test. Improve. www.chcm.ubc.ca @ubcchcm March 7, 2012

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