Power of Social Media - Health Educator Network Day 2013 - Ajay Puri

563 views

Published on

TRANSFORMING CARE THROUGH THE POWER OF SOCIAL MEDIA: CURRENT TRENDS AND OUR COUNCIL’S JOURNEY SO FAR...

Presented by: Ajay Puri, Communications & Engagement Leader at the BC Patient Safety & Quality Council

Presented at the Fraser Health and Vancouver Coastal Health Educator Network Day in March 2013

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
563
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Christina Slides 1-6
  • When did Fred Cavazza create this? What was SM called before? Web 2.0 :)
  • Christina 49 - 52
  • Was really about the people and the work they do! Hopes of friends sharing the video, increase traffic to facebook and gain more likes on Facebook.
  • So we launched the video competition and what did we get? And now I’m here to show you how we did it!
  • So we launched the video competition and what did we get? And now I’m here to show you how we did it!
  • So we launched the video competition and what did we get? And now I’m here to show you how we did it!
  • Chromeo – nice n clean – yo gabba gabba ~3.2 million hits (May 6 2009) http://www.youtube.com/watch?v=rDG0c3saE4I Crawford The Cat ~360k (Feb 2 2007) - kids video http://www.youtube.com/watch?v=s_yR-oGNMaA UNICEF: Global Handwashing Day Tokyo Japan ~256k (Oct 15, 2009) http://www.youtube.com/watch?v=825gGELjB98 It’s in your hands ~242k (Mar 1 2011) http://www.youtube.com/watch?v=Qdpd3roZjYw
  • Ajay Slides 7 – 12
  • When did Fred Cavazza create this? June 2008 What was SM called before? Web 2.0 :)
  • Chris Slides 13 - 43
  • Ajay Slides 44 -
  • Ajay Slides 44 -
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Christina 49 – 52 “ we just have to go for it!”
  • Power of Social Media - Health Educator Network Day 2013 - Ajay Puri

    1. 1. TRANSFORMING CARE THROUGH THE POWER OF SOCIAL MEDIA:TRENDS AND OUR COUNCIL’S JOURNEY SO FAR...Ajay Puri | Communications & Engagement Leader at @BCPSQC | @ajay4qualityEducator Network Day | March 2013
    2. 2. Before we get started …Share what you are learning, ask questions or chat with others on Twitter! #ednet13
    3. 3. PollHow would you rate your experience withsocial media? a. Newbie b. Amateur c. Comfortable d. Superstar
    4. 4. Our VisionA sustainable health care system built on afoundation of quality.
    5. 5. Our MissionProvide system-wide leadership throughcollaboration with patients, the public and thoseworking within the health system in a relentlesspursuit of quality.
    6. 6. What is it that you do?
    7. 7. What is it that you do?How would your elevator pitch sound?
    8. 8. Turn to Your Neighbour & Share: Share your elevator pitch!
    9. 9. Well, let’s try something different.
    10. 10. Well, let’s try something different.Lets SPARK change by using novel tools.
    11. 11. Well, let’s try something different.Lets SPARK change by using novel tools.Its about experimenting and being bold.
    12. 12. Well, let’s try something different.Lets SPARK change by using novel tools.Its about experimenting and being bold.Some ideas wont take off, but some will.The ideas that take off are those that willtransform what we do.
    13. 13. Oct 08, 2:59pm“Fyi @CityofVancouver the public water fountain atOntario & Broadway no work. Hope someone can fix it.Thanks! twitpic.com/6x9c8u”
    14. 14. Lets take an issue.
    15. 15. Engage the community.
    16. 16. Take an action.
    17. 17. YourMedia!
    18. 18. YourMedia!
    19. 19. Our
    20. 20. 1. Ownership.
    21. 21. 2. Measuring success.
    22. 22. 3. Changing behaviour.
    23. 23. #ednet13 | @ajay4quality
    24. 24. What did CPSI try?#ednet13 | @ajay4quality
    25. 25. A HandHygieneVideoContest!!
    26. 26. How CPSIlaunched thecampaign• It’s all about the people – “viewers choice”• Videos posted to Facebook and YouTube.• Votes = Likes on Facebook
    27. 27. Hand HygieneAcrossCanadaHouse keeping staffat Maimonides GeriatricCenter in Quebec
    28. 28. Mrs. AViewers ChoiceWinnerChatham-KentHealth AllianceIn Ontario
    29. 29. Outcome of Hand Hygiene VideoCompetitionHard Data•1025 votes cast•54,000 post views on Facebook (up 154%)•Doubled their Facebook followers•1300 comments on the hand hygiene videos(compared to almost no comments on posts previously)•~3500 views of the videos
    30. 30. Outcome of Hand Hygiene VideoCompetitionHard Data Whats Next:•1025 votes cast • Sustainability•54,000 post views on Facebook (Med Rec Video Contest)(up 154%)•Doubled their Facebook followers•1300 comments on the hand hygienevideos (compared to almost nocomments on posts previously)•~3500 views of the videos
    31. 31. All time watchedHand HygieneVideosUniversity of GenevaHospital170,000 hits, first video(Nov 17, 2009)
    32. 32. All time watched Hand Hygiene VideosUniversity of Geneva Hospitals Jefferson University Hospitals~170,000 hits, first video ~115,000 hits (Jan 31, 2011)(Nov 17, 2009)
    33. 33. What is the mostall-time watchedvideo online?
    34. 34. Most all-time watched videoPSY – Gangnam Style~1.4 Billion hits!!(July 15, 2012)
    35. 35. The Next Sensation?!PSY – Gangnam Style Global Handwashing Day~1.4 Billion hits!! (Jul 15, 2012) ~98,00 hits (Oct 12, 2012)
    36. 36. Why is this important?
    37. 37. Why use online tools?
    38. 38. 16% of daily searches have never been searched before
    39. 39. What’s the largest social network?
    40. 40.  Largest social network in the world with 1 billion+ users In Canada, 18 million members have accounts Two thirds of us log-in daily Of those that are online, 4 out of every 5 have an account
    41. 41. What are people doing online? Pew Internet Surveys (Generations 2010)
    42. 42. Adapted from Josh Bernoffs POST (2007)
    43. 43. Adapted from Josh Bernoffs POST (2007)
    44. 44. BCPSQC Journey…just beginning!Communications & engagement to … 1. Support efforts to improve quality of care 2. Build social movement thinking into quality 3. Engage at a wide scale – strong ties/weak tiesThrough … Engagement | Storytelling | Digital strategy
    45. 45. BCPSQCCommunications& EngagementStrategy
    46. 46. Email Marketing• Email newsletter using• Targeted, personal emails• Partner emails
    47. 47. Newsletters ~ The Digital Way1. The Look2. Database Management3. Two-way Dialogue (Engagement Pyramid)4. Statistics
    48. 48. The Engagement Pyramid Gideon Rosenblatt, Former Groundwire Executive Director
    49. 49. Things we can do now with emails:
    50. 50. How many people do youthink read your entire email?
    51. 51. 98% receive your email 2% soft or hard bounce. 18-26% open a few mark as junk. 2-5% click 0.2-0.5% unsubscribe. 1-3% take action Courtesy of @mrbenjohnson How many people do you think read your entire email?
    52. 52. Slides Shared Via207 presentations uploadedAt Quality Forum 2012 we had:• 3 plenary presentations• 88 breakout session presentations• 16 critical care network presentations• 10 Heath Talks presentations• 18 Social Media Camp presentations
    53. 53. Video• Promotion• Storytelling• Documentation• Education
    54. 54. Unique opportunity to:1. Engage with colleagues (strong & weak tie)2. Disseminate ‘calls to action’ to large audiences3. Increase awareness of issues4. Build and strengthen communities5. Promote learning from events
    55. 55. BCPSQC Approach− Trusted voice on health quality− Support the work of our partners− Empower staff and those interested to use Twitter to grow interest and involvement in the health quality agenda
    56. 56. Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationThe Conversation @BCSQAN @BCSepsis @BCQualityForum Initiatives Trusted @tweetvandijk @sharimck @ck4q @Kevin4Quality @Kanneprocter @JVeenen Staff @RBheartsHC @Ajay4Quality @DrDavSweet @CHochfilzer @DrMarsBar @KimberMcKinley
    57. 57. BCPSQC Strategy1. Follow organizations/individuals that align with our work − Helps build followers (~ 15-25% of those you follow, follow you back)2. Engage with those who interact with us 1. RTing & thanking our partners 2. Active dialogue on relevant topics
    58. 58. BCPSQC Strategy1. Disseminate content in a way that is fresh and engaging – Live tweet from events – Keeping tweets short and witty – Provide links to Council and partner events, documents or interesting information
    59. 59. An Example!
    60. 60. Customer Servicewefollow.com/interest/nurse
    61. 61. j.mp/tipsqf101
    62. 62. Reflections so far...1. Capacity2. Managing even more sources of information3. Staff - personal vs professional use4. Privacy Concerns5. Untapped potential
    63. 63. Current Practice + +
    64. 64. Future Practice + + Compliment it with...
    65. 65. The future... 1. More connections, less isolation
    66. 66. The future... 1. More connections, less isolation 2. Compelling stories through video
    67. 67. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps
    68. 68. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification
    69. 69. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification – Hackathons #hackinghealth
    70. 70. Slides available at: Thank you --Download the guide:www.bcpsqc.ca Questions? Ask Away! apuri@bcpsqc.ca @ajay4quality

    ×