Quality Forum 2012 - SMC - Pat Rich (Workshop)

489 views

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
489
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Quality Forum 2012 - SMC - Pat Rich (Workshop)

  1. 1. Blue Ocean and Hidden Reefs:Social media guidelines forCanadian physiciansMarch 7, 2012Pat Rich – Director, CMA Online Content
  2. 2. Overview Why social media guidelines for physicians? Why the Canadian Medical Association Process Final product
  3. 3. Why guidelines for physicians Social media use is widespread in Canadian society Increasing use by the public and patients to use social media to engage in information-seeking about health matters and engagement with other patients on health issues Physicians uncertain about how or why to use social media (feedback from CMA ePanel survey) Communicating through social media can place physicians at legal and professional risk if not used properly
  4. 4. Why the CMA
  5. 5. Why the CMA National volunteer advocacy organization for Canadian physicians Long history of providing policy guidance to physicians CMA Code of Ethics adopted in 1868 Policies developed and maintained on a number of issues  E.g. Relations with the Pharmaceutical Industry Medical Professionalism Electronic communication with patients
  6. 6. Why the CMA Some guidance provided by Canadian physician regulatory authorities (e.g. BC College) and Canadian Medical Protective Association Guidelines for U.S., British and Australian/New Zealand physicians by respective medical associations Proliferation of hospital/health care institutional guidelines for SM use
  7. 7. Why the CMANo guidance for Canadian physicians focusingspecifically on the medical profession and providinga “balanced” perspective of social media
  8. 8. Process
  9. 9. Final Product - HighlightsPreamble – stressing the document just containsguidance and that any regulations from provinciallicensing authorities take precedenceFocus:protect patient confidentialityRetain professional/personal boundariesRespect copyright law
  10. 10. Final product - highlightsPotential benefits:•Improving communication with patients•Ability to deliver important public health messages•Quicker to medical expertise•Improving quality of medical information available
  11. 11. Final product - Highlights Rules of Engagement  Understand technology and audience  Be transparent  Respect others  Focus on areas of expertise
  12. 12. … and in the end“Social media and Canadian physicians – issues andrules of engagement”Available at: www.cma.ca (home page link) orwww.cma.ca/advocacy/social-media-canadian-physicianaussi en francais

×