A5 Twitter 101 for Health Care Professionals - Ajay Puri

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Ajay Puri
Quality Leader, Communications & Engagement
BC Patient Safety & Quality Council
Questions? Ask away:
Twitter (work): @bcpsqc | Twitter (personal): @masalapuri

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  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • What is Twitter? And, why are we using it? (35 mins) POSTE Method (15 min) Twitter Basics (40 mins) Get Your Hands Dirty! (throughout) ** (Optional) Additional time for those interested in further Twitter exploration (30 mins)
  • YES / NO examples Getyour_vote_on
  • YES / NO examples Getyour_vote_on
  • YES / NO examples Getyour_vote_on
  • Use Wildfire technique.
  • If you ’ re talking about the council... What in health care can we talk about? What can ’ t we talk about?
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • 3 sample tweets (when we learn the lingo) Load up Hootsuite, BCPSQC website
  • A5 Twitter 101 for Health Care Professionals - Ajay Puri

    1. 1. TWITTER 101AJAY PURI
    2. 2. Twitter 101 1. Why Twitter / Social Media? 2. Social Media Strategic Framework: POSTE Method 3. Twitter Basics 4. Get Our Hands Dirty!#QFTwitter #QualityForum | @bcpsqc @masalapuri
    3. 3. 1. Who currently uses Twitter? Beginner | Intermediate | Advanced#QFTwitter #QualityForum | @bcpsqc @masalapuri
    4. 4. What are your challenges with Twitter or in potentially using it? Let’s put them on the table!#QFTwitter #QualityForum | @bcpsqc @masalapuri
    5. 5. 1. Who currently uses Twitter? Beginner | Intermediate | Advanced 2. What would you like to get out of this session?#QFTwitter #QualityForum | @bcpsqc @masalapuri
    6. 6. 1. Who currently uses Twitter? Beginner | Intermediate | Advanced 2. What would you like to get out of this session? Let’s try a sample tweet!#QFTwitter #QualityForum | @bcpsqc @masalapuri
    7. 7. What are some Social Media tools? #QFTwitter #QualityForum | @bcpsqc @masalapuri
    8. 8. What are some Social Media tools? #QFTwitter #QualityForum | @bcpsqc @masalapuri
    9. 9. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    10. 10. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    11. 11. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    12. 12. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    13. 13. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    14. 14. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    15. 15. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    16. 16. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    17. 17. Why Twitter?6 Points to Remember 1. A tool that makes for easy and open communication. 2. A quick and concise way of sharing timely information. 3. A great way of taking “offline” information “online” where more people can contribute. 4. An online community that is accessible, engaging, and fun! 5. A way of retrieving information but also creating media. 6. A movement from an one-way to two-way form of communication.#QFTwitter #QualityForum | @bcpsqc @masalapuri
    18. 18. Why Twitter?1. A tool that makes for easy and open communication. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    19. 19. Why Twitter?1. A tool that makes for easy and open communication. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    20. 20. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    21. 21. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    22. 22. Why Twitter?1. A quick and concise way of sharing timely information. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    23. 23. Why Twitter?1. A quick and concise way of sharing timely information. Sharing Photos #QFTwitter #QualityForum | @bcpsqc @masalapuri
    24. 24. Why Twitter?1. A quick and concise way of sharing timely information. Sharing Links #QFTwitter #QualityForum | @bcpsqc @masalapuri
    25. 25. Why Twitter?3. A great way of taking “offline” information “online” where more people can contribute. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    26. 26. Why Twitter?3. A great way of taking “offline” information “online” where more people can contribute. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    27. 27. Why Twitter? 4. An online community that is accessible, engaging, and fun! #QFTwitter #QualityForum | @bcpsqc @masalapuri
    28. 28. Why Twitter? 4. An online community that is accessible, engaging, and fun! #QFTwitter #QualityForum | @bcpsqc @masalapuri
    29. 29. Why Twitter?5. A way of retrieving information but also creating media. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    30. 30. Why Twitter?6. One-way to newer two- and multi-way forms of communications. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    31. 31. Why Twitter?6. One-way to newer two- and multi-way forms of communications. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    32. 32. Twitter Basics 1. Create a user-friendly Twitter ID 2. Learn the lingo (@ # RT) 3. Converse and Share content 4. Things to keep mind 5. Try things; experiment!#QFTwitter #QualityForum | @bcpsqc @masalapuri
    33. 33. Twitter Basics: Create a user-friendly Twitter ID • Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly: • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores.#QFTwitter #QualityForum | @bcpsqc @masalapuri
    34. 34. Twitter Basics: Create a user-friendly Twitter ID • Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly: • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores. Bad Twitter ID @GetYour_Vote_On#QFTwitter #QualityForum | @bcpsqc @masalapuri
    35. 35. Twitter Basics: Create a user-friendly Twitter ID • Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly: • Be concise and memorable. • Keep it under 10 characters if possible. • Avoid underscores. Good Twitter ID Bad Twitter ID @Fraserhealth @GetYour_Vote_On#QFTwitter #QualityForum | @bcpsqc @masalapuri
    36. 36. Twitter Basics: Learn the Lingo What’s a tweet? What’s a retweet (RT)? What’s the @ symbol? What’s a hashtag (#)? What’s a direct message (DM)? What’s a Tweetup? #QFTwitter #QualityForum | @bcpsqc @masalapuri
    37. 37. Twitter Basics: Learn the Lingo Tweet = Sending a message on Twitter Retweet (RT) = Sharing what someone else has tweeted @ Symbol = Prefaces every Twitter ID # Hashtag Symbol = Use to organize information Direct Message (DM) = A private message Tweetup = A Twitter meet up #QFTwitter #QualityForum | @bcpsqc @masalapuri
    38. 38. Things to Keep in Mind 1. Allow at least 20 characters for retweets and others to comment) 2. Use hashtags 3. Mention people #QFTwitter #QualityForum | @bcpsqc @masalapuri
    39. 39. LET’S GET OUR HANDS DIRTY#QFTwitter #QualityForum | @bcpsqc @masalapuri
    40. 40. What would you tweet about?#QFTwitter #QualityForum | @bcpsqc @masalapuri
    41. 41. What would you tweet about? How about an Open Heart Surgery?#QFTwitter #QualityForum | @bcpsqc @masalapuri
    42. 42. How about an Open Heart Surgery? #QFTwitter #QualityForum | @bcpsqc @masalapuri
    43. 43. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    44. 44. Resources Mashable’s Twitter Guide http://mashable.com/guidebook/twitter/ The Ultimate Guide for Everything Twitter http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-ev#QFTwitter #QualityForum | @bcpsqc @masalapuri
    45. 45. Advanced Concepts:Hootsuite, Klout, Photos, URLshorteners (eg. Ow.ly), Scheduling #QFTwitter #QualityForum | @bcpsqc @masalapuri
    46. 46. #QFTwitter #QualityForum | @bcpsqc @masalapuri
    47. 47. Twitter Basics:Converse and Share Content • Feel free to share relevant, interesting, and timely content on Twitter. • Good idea to reply to people tweeting at you, and to engage in conversation with others. • Don’t be shy, put the “social” in social media. #QFTwitter #QualityForum | @bcpsqc @masalapuri

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