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As B2B manufacturers become more complex and stakeholders evolve and become more diverse, segmentation becomes more complicated. A segmentation implemented many years ago may no longer be relevant, yet it's too often taken for granted. For myriad reasons, it falls off the corporate strategy radar. As companies’ growth plans become challenged, poor segmentation is likely a key part of the problem. This presentation offers three questions to help business executives better understand if their organizations need to reevaluate their segmentation strategy. It also outlines a unique, four-step methodology to developing a segmentation approach.